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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
-0.24%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$320M
AUM Growth
+$38.8M
Cap. Flow
+$316M
Cap. Flow %
98.85%
Top 10 Hldgs %
65.52%
Holding
89
New
11
Increased
33
Reduced
33
Closed
9

Top Buys

Rank Stock Value
1
VOYA icon
Voya Financial
VOYA
+$280M
2
AAPL icon
Apple
AAPL
+$5.5M
3
JPIE icon
JPMorgan Income ETF
JPIE
+$4.51M
4
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$4.41M
5
LDUR icon
PIMCO Enhanced Low Duration Active Exchange-Traded Fund
LDUR
+$3.66M

Top Sells

Rank Stock Value
1
VONG icon
Vanguard Russell 1000 Growth ETF
VONG
+$734K
2
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$707K
3
BBAG icon
JPMorgan BetaBuilders US Aggregate Bond ETF
BBAG
+$664K
4
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$635K
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$581K

Sector Composition

Rank Sector Weight
1 Technology 3.59%
2 Financials 2.01%
3 Consumer Staples 0.53%
4 Consumer Discretionary 0.53%
5 Healthcare 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BBUS icon
1
JPMorgan BetaBuilders US Equity ETF
BBUS
$9.1B
$44.1M 13.79%
437,361
+41,444
+10% +$4.41M
BBIN icon
2
JPMorgan BetaBuilders International Equity ETF
BBIN
$6.51B
$28.7M 8.98%
467,165
+15,413
+3% +$937K
JCPB icon
3
JPMorgan Core Plus Bond ETF
JCPB
$14.3B
$24.5M 7.67%
521,507
+39,539
+8% +$1.84M
LDUR icon
4
PIMCO Enhanced Low Duration Active Exchange-Traded Fund
LDUR
$1.42B
$23.8M 7.45%
248,400
+38,352
+18% +$3.66M
AGG icon
5
iShares Core US Aggregate Bond ETF
AGG
$138B
$17.4M 5.43%
175,498
+35,028
+25% +$3.42M
JEMA icon
6
JPMorgan ActiveBuilders Emerging Markets Equity ETF
JEMA
$1.68B
$15.5M 4.84%
404,737
+54,109
+15% +$2.08M
BBIB icon
7
JPMorgan BetaBuilders US Treasury Bond 3-10 Year ETF
BBIB
$54.3M
$15M 4.67%
151,689
+30,587
+25% +$2.97M
IWF icon
8
iShares Russell 1000 Growth ETF
IWF
$125B
$14.8M 4.62%
163,876
+16,572
+11% +$1.63M
DFAT icon
9
Dimensional US Targeted Value ETF
DFAT
$14.8B
$13.9M 4.33%
269,339
+31,364
+13% +$1.73M
JQUA icon
10
JPMorgan US Quality Factor ETF
JQUA
$8.55B
$12M 3.74%
211,749
+16,417
+8% +$959K
DFLV icon
11
Dimensional US Large Cap Value ETF
DFLV
$7.01B
$10.7M 3.35%
350,315
+28,656
+9% +$885K
AAPL icon
12
Apple
AAPL
$4.6T
$7.17M 2.24%
32,281
+23,745
+278% +$5.5M
DFIS icon
13
Dimensional International Small Cap ETF
DFIS
$5.88B
$6.98M 2.18%
270,088
+8,034
+3% +$205K
USMV icon
14
iShares MSCI USA Min Vol Factor ETF
USMV
$24.3B
$6.92M 2.16%
73,888
+9,056
+14% +$833K
RSP icon
15
Invesco S&P 500 Equal Weight ETF
RSP
$99B
$5.93M 1.85%
34,260
-3,269
-9% -$581K
IXUS icon
16
iShares Core MSCI Total International Stock ETF
IXUS
$60.2B
$4.84M 1.51%
69,366
-10,195
-13% -$707K
JPIE icon
17
JPMorgan Income ETF
JPIE
$10.4B
$4.53M 1.42%
+98,337
New +$4.51M
VOYA icon
18
Voya Financial
VOYA
$8.84B
$4M 1.25%
+3,994,684
New +$280M
MSFT icon
19
Microsoft
MSFT
$3.57T
$3.72M 1.16%
9,902
+926
+10% +$378K
DFIV icon
20
Dimensional International Value ETF
DFIV
$21.7B
$3.5M 1.09%
88,914
-368
-0.4% -$14K
BBAG icon
21
JPMorgan BetaBuilders US Aggregate Bond ETF
BBAG
$1.05B
$3.44M 1.08%
74,650
-14,574
-16% -$664K
IWY icon
22
iShares Russell Top 200 Growth ETF
IWY
$16B
$2.89M 0.9%
+13,693
New +$3.15M
IWM icon
23
iShares Russell 2000 ETF
IWM
$81.2B
$2.84M 0.89%
14,244
-1,885
-12% -$409K
JMOM icon
24
JPMorgan US Momentum Factor ETF
JMOM
$2.59B
$2.43M 0.76%
43,049
+36,395
+547% +$2.17M
SCHV
25
Schwab US Large-Cap Value ETF
SCHV
$15.9B
$2.4M 0.75%
90,384
-10,938
-11% -$294K
1
2 3 4

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BA
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SFCL
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RC
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CFA
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Kelly Financial Group's Q1 2025 Portfolio in Review

As of Q1 2025, Kelly Financial Group held 89 positions worth $320M, up 14% from $281M the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Kelly Financial Group deployed $316M of net new capital in Q1 2025, opening 11 new positions and adding to 33 existing holdings. Its largest new stake was Voya Financial: 3,994,684 shares worth $4M.

By sector, the portfolio is most concentrated in Technology at 3.6% of assets, up from 2.2% a quarter earlier, followed by Financials and Consumer Staples.

On the sell side, the largest reduction was iShares Core MSCI Total International Stock ETF, an estimated $707K trimmed.

  • Kelly Financial Group's largest Q1 2025 buy was Voya Financial: 3,994,684 shares worth $4M.
  • Kelly Financial Group added most to Apple in Q1 2025, an estimated $5.5M increase.
  • Kelly Financial Group's biggest Q1 2025 reduction was iShares Core MSCI Total International Stock ETF, cutting an estimated $707K.
  • Kelly Financial Group fully exited Vanguard Russell 1000 Growth ETF in Q1 2025, selling an estimated $734K.
  • Kelly Financial Group's ten largest holdings make up 66% of its $320M portfolio in Q1 2025.
  • Kelly Financial Group opened 11 new positions and closed 9 in Q1 2025.
  • Kelly Financial Group's portfolio value rose 14% quarter-over-quarter to $320M.

Based on Kelly Financial Group's 13F filing for Q1 2025, filed 16 Apr 2025.