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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
+1.54%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$393M
AUM Growth
+$16.4M
Cap. Flow
+$10.4M
Cap. Flow %
2.64%
Top 10 Hldgs %
70.29%
Holding
98
New
2
Increased
35
Reduced
41
Closed
2

Top Buys

Rank Stock Value
1
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$2.46M
2
JCPB icon
JPMorgan Core Plus Bond ETF
JCPB
+$1.26M
3
BBIN icon
JPMorgan BetaBuilders International Equity ETF
BBIN
+$1.06M
4
DFAT icon
Dimensional US Targeted Value ETF
DFAT
+$816K
5
BBIB icon
JPMorgan BetaBuilders US Treasury Bond 3-10 Year ETF
BBIB
+$808K

Top Sells

Rank Stock Value
1
SCHZ icon
Schwab US Aggregate Bond ETF
SCHZ
+$204K
2
IVV icon
iShares Core S&P 500 ETF
IVV
+$138K
3
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$102K
4
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$95.1K
5
IAGG icon
iShares Core International Aggregate Bond Fund
IAGG
+$79K

Sector Composition

Rank Sector Weight
1 Technology 3.78%
2 Financials 1.82%
3 Consumer Discretionary 0.64%
4 Consumer Staples 0.48%
5 Healthcare 0.34%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
DFSD
76
Dimensional Short-Duration Fixed Income ETF
DFSD
$7.15B
$246K 0.06%
5,120
-118
-2% -$5.69K
BIL icon
77
State Street SPDR Bloomberg 1-3 Month T-Bill ETF
BIL
$46.9B
$240K 0.06%
2,623
-650
-20% -$59.5K
HD icon
78
Home Depot
HD
$352B
$239K 0.06%
694
– –
MAR icon
79
Marriott International
MAR
$94.2B
$236K 0.06%
760
-20
-3% -$5.71K
DVY icon
80
iShares Select Dividend ETF
DVY
$23.5B
$234K 0.06%
1,661
– –
JNJ icon
81
Johnson & Johnson
JNJ
$621B
$233K 0.06%
1,126
-1
-0.1% -$198
DFUV icon
82
Dimensional US Marketwide Value ETF
DFUV
$15.7B
$233K 0.06%
5,001
+64
+1% +$2.9K
EFG icon
83
iShares MSCI EAFE Growth ETF
EFG
$17.1B
$229K 0.06%
2,007
-148
-7% -$17K
HDV
84
iShares Core High Dividend ETF
HDV
$14.8B
$226K 0.06%
9,310
– –
JEPI icon
85
JPMorgan Equity Premium Income ETF
JEPI
$45.9B
$226K 0.06%
3,915
+340
+10% +$19.4K
TLH icon
86
iShares 10-20 Year Treasury Bond ETF
TLH
$10.9B
$219K 0.06%
2,152
-50
-2% -$5.16K
NOBL icon
87
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11.9B
$216K 0.06%
4,160
– –
LCTU icon
88
iShares U.S. Carbon Transition Readiness Aware Active ETF
LCTU
$1.25B
$211K 0.05%
2,848
+22
+0.8% +$1.62K
ZJUL
89
Innovator Equity Defined Protection ETF - 1 Yr July
ZJUL
$185M
$210K 0.05%
7,239
– –
IAGG icon
90
iShares Core International Aggregate Bond Fund
IAGG
$11B
$208K 0.05%
4,152
-1,537
-27% -$79K
EMGF icon
91
iShares Emerging Markets Equity Factor ETF
EMGF
$1.87B
$206K 0.05%
3,569
-153
-4% -$8.81K
MBB icon
92
iShares MBS ETF
MBB
$39.1B
$204K 0.05%
2,139
-73
-3% -$6.96K
AXP icon
93
American Express
AXP
$236B
$202K 0.05%
+547
New +$196K
JAJL
94
Innovator Equity Defined Protection ETF - 6mo Jan/Jul
JAJL
$266M
$200K 0.05%
+6,885
New +$199K
DNP icon
95
DNP Select Income Fund
DNP
$4.03B
$184K 0.05%
18,335
-547
-3% -$5.5K
FG icon
96
F&G Annuities & Life
FG
$3.93B
$106K 0.03%
105,850
– –
SCHZ icon
97
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
– –
-8,701
Closed -$204K
AHR icon
98
American Healthcare REIT
AHR
$10.7B
– –
-13,975
Closed -$57.3K
1 2 3
4

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Kelly Financial Group's Q4 2025 Portfolio in Review

As of Q4 2025, Kelly Financial Group held 98 positions worth $393M, up 4.3% from $377M the previous quarter. Its ten largest holdings account for 70% of the portfolio.

Trading was light in Q4 2025: portfolio turnover was 4.1%. Kelly Financial Group opened 2 new positions and exited 2, leaving the 98-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 3.8% of assets, down from 3.9% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Kelly Financial Group's largest Q4 2025 buy was Innovator Equity Defined Protection ETF - 6mo Jan/Jul: 6,885 shares worth $200K.
  • Kelly Financial Group added most to JPMorgan BetaBuilders US Equity ETF in Q4 2025, an estimated $2.46M increase.
  • Kelly Financial Group's biggest Q4 2025 reduction was iShares Core S&P 500 ETF, cutting an estimated $138K.
  • Kelly Financial Group fully exited Schwab US Aggregate Bond ETF in Q4 2025, selling an estimated $204K.
  • Kelly Financial Group's ten largest holdings make up 70% of its $393M portfolio in Q4 2025.
  • Kelly Financial Group opened 2 new positions and closed 2 in Q4 2025.
  • Kelly Financial Group's portfolio value rose 4.3% quarter-over-quarter to $393M.

Based on Kelly Financial Group's 13F filing for Q4 2025, filed 23 Jan 2026.