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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
+6.8%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$346M
AUM Growth
+$25.6M
Cap. Flow
+$5.9M
Cap. Flow %
1.71%
Top 10 Hldgs %
69.72%
Holding
89
New
9
Increased
40
Reduced
28
Closed
5
Avg Time Held
1.7 quarters
Top 10 Avg Time Held
2 quarters
Top 20 Avg Time Held
1.8 quarters

Top Buys

Rank Stock Value
1
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$5.1M
2
BBIN icon
JPMorgan BetaBuilders International Equity ETF
BBIN
+$2.4M
3
IWF icon
iShares Russell 1000 Growth ETF
IWF
+$1.69M
4
DFAT icon
Dimensional US Targeted Value ETF
DFAT
+$1.6M
5
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$1.43M

Top Sells

Rank Stock Value
1
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$2.56M
2
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$2.3M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$1.42M
4
IWC icon
iShares Micro-Cap ETF
IWC
+$1.07M
5
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.07M

Sector Composition

Rank Sector Weight
1 Miscellaneous 92.54%
2 Technology 3.68%
3 Financials 1.87%
4 Consumer Discretionary 0.64%
5 Consumer Staples 0.53%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow Held Since
MRK icon
76
Merck
MRK
$356B
$223K 0.06%
2,790
+20
+0.7% +$1.59K
2024 Q4
2 quarters
MAR icon
77
Marriott International
MAR
$93.6B
$219K 0.06%
+800
New +$201K
2025 Q2
0 quarters
HDV
78
iShares Core High Dividend ETF
HDV
$14.7B
$218K 0.06%
9,310
-5,210
-36% -$120K
2024 Q4
2 quarters
DFUV icon
79
Dimensional US Marketwide Value ETF
DFUV
$15.3B
$216K 0.06%
+5,117
New +$206K
2025 Q2
0 quarters
NOBL icon
80
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11B
$211K 0.06%
4,160
– –
2024 Q4
2 quarters
IBM icon
81
IBM
IBM
$210B
$207K 0.06%
+706
New +$182K
2025 Q2
0 quarters
SCHZ icon
82
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
$207K 0.06%
+8,893
New +$204K
2025 Q2
0 quarters
FG icon
83
F&G Annuities & Life
FG
$2.87B
$100K 0.03%
100,000
– –
2024 Q4
2 quarters
AHR icon
84
American Healthcare REIT
AHR
$11.1B
$66.1K 0.02%
+14,373
New +$478K
2025 Q2
0 quarters
HON icon
85
Honeywell
HON
$67.8B
– –
-1,569
Closed -$313K –
IWC icon
86
iShares Micro-Cap ETF
IWC
$1.4B
– –
-9,649
Closed -$1.07M –
MBB icon
87
iShares MBS ETF
MBB
$36.6B
– –
-2,325
Closed -$218K –
PEP icon
88
PepsiCo
PEP
$172B
– –
-2,132
Closed -$320K –
VCSH icon
89
Vanguard Short-Term Corporate Bond ETF
VCSH
$44B
– –
-8,197
Closed -$647K –
1 2 3
4

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ACG
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BA
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RAA
RWC Asset Advisors Miami, Florida $450M AUM 80.96% 1-Year Est. Return
SFCL
Strengthening Families & Communities LLC Boston, Massachusetts $450M AUM 41.19% 1-Year Est. Return
RC
Riposte Capital New York $451M AUM 135.65% 1-Year Est. Return
CFA
CWS Financial Advisors Kalamazoo, Michigan $451M AUM 11.68% 1-Year Est. Return
LL
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ECM
Endure Capital Management Austin, Texas $451M AUM

Kelly Financial Group's Q2 2025 Portfolio in Review

As of Q2 2025, Kelly Financial Group held 89 positions worth $346M, up 8% from $320M the previous quarter. Its ten largest holdings account for 70% of the portfolio.

Kelly Financial Group's Q2 2025 filing shows 9 new, 40 increased, 28 reduced and 5 closed positions. Its largest new stake was American Healthcare REIT: 14,373 shares worth $66.1K. The largest sale was Invesco S&P 500 Equal Weight ETF, an estimated $2.56M.

By sector, the portfolio is most concentrated in Miscellaneous at 93% of assets, up from 92% a quarter earlier, followed by Technology and Financials.

  • Kelly Financial Group's largest Q2 2025 buy was American Healthcare REIT: 14,373 shares worth $66.1K.
  • Kelly Financial Group added most to JPMorgan BetaBuilders US Equity ETF in Q2 2025, an estimated $5.1M increase.
  • Kelly Financial Group's biggest Q2 2025 reduction was Invesco S&P 500 Equal Weight ETF, cutting an estimated $2.56M.
  • Kelly Financial Group fully exited iShares Micro-Cap ETF in Q2 2025, selling an estimated $1.07M.
  • Kelly Financial Group's ten largest holdings make up 70% of its $346M portfolio in Q2 2025.
  • Kelly Financial Group opened 9 new positions and closed 5 in Q2 2025.
  • Kelly Financial Group's portfolio value rose 8% quarter-over-quarter to $346M.

Based on Kelly Financial Group's 13F filing for Q2 2025, filed 15 Jul 2025.