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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
-0.24%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$320M
AUM Growth
+$38.8M
Cap. Flow
+$316M
Cap. Flow %
98.85%
Top 10 Hldgs %
65.52%
Holding
89
New
11
Increased
33
Reduced
33
Closed
9
Avg Time Held
0.9 quarters
Top 10 Avg Time Held
1 quarter
Top 20 Avg Time Held
0.9 quarters

Top Buys

Rank Stock Value
1
VOYA icon
Voya Financial
VOYA
+$280M
2
AAPL icon
Apple
AAPL
+$5.5M
3
JPIE icon
JPMorgan Income ETF
JPIE
+$4.51M
4
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$4.41M
5
LDUR icon
PIMCO Enhanced Low Duration Active Exchange-Traded Fund
LDUR
+$3.66M

Top Sells

Rank Stock Value
1
VONG icon
Vanguard Russell 1000 Growth ETF
VONG
+$734K
2
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$707K
3
BBAG icon
JPMorgan BetaBuilders US Aggregate Bond ETF
BBAG
+$664K
4
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$635K
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$581K

Sector Composition

Rank Sector Weight
1 Miscellaneous 92.45%
2 Technology 3.59%
3 Financials 2.01%
4 Consumer Staples 0.53%
5 Consumer Discretionary 0.53%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow Held Since
MBB icon
76
iShares MBS ETF
MBB
$36.6B
$218K 0.07%
2,325
+106
+5% +$9.8K
2024 Q4
1 quarter
DFAX icon
77
Dimensional World ex US Core Equity 2 ETF
DFAX
$12.4B
$214K 0.07%
+8,176
New +$212K
2025 Q1
0 quarters
NOBL icon
78
ProShares S&P 500 Dividend Aristocrats ETF
NOBL
$11B
$213K 0.07%
4,160
– –
2024 Q4
1 quarter
MCD icon
79
McDonald's
MCD
$164B
$208K 0.06%
665
-25
-4% -$7.48K
2024 Q4
1 quarter
FG icon
80
F&G Annuities & Life
FG
$2.87B
$100K 0.03%
100,000
– –
2024 Q4
1 quarter
AOA icon
81
iShares Core 80/20 Aggressive Allocation ETF
AOA
$3.28B
– –
-4,083
Closed -$313K –
IYW icon
82
iShares US Technology ETF
IYW
$27.1B
– –
-1,391
Closed -$222K –
MAIN icon
83
Main Street Capital
MAIN
$5.15B
– –
-34,214
Closed -$51.5K –
MAR icon
84
Marriott International
MAR
$93.6B
– –
-800
Closed -$223K –
OUSA icon
85
ALPS O'Shares U.S. Quality Dividend ETF
OUSA
$714M
– –
-6,752
Closed -$359K –
SCHZ icon
86
Schwab US Aggregate Bond ETF
SCHZ
$10.5B
– –
-8,886
Closed -$202K –
SWK icon
87
Stanley Black & Decker
SWK
$13.8B
– –
-2,500
Closed -$201K –
VB icon
88
Vanguard Morningstar Small-Cap ETF
VB
$78B
– –
-898
Closed -$216K –
VONG icon
89
Vanguard Russell 1000 Growth ETF
VONG
$47.5B
– –
-7,102
Closed -$734K –
1 2 3
4

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BA
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RAA
RWC Asset Advisors Miami, Florida $450M AUM 80.96% 1-Year Est. Return
SFCL
Strengthening Families & Communities LLC Boston, Massachusetts $450M AUM 41.19% 1-Year Est. Return
RC
Riposte Capital New York $451M AUM 135.65% 1-Year Est. Return
CFA
CWS Financial Advisors Kalamazoo, Michigan $451M AUM 11.68% 1-Year Est. Return
LL
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ECM
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Kelly Financial Group's Q1 2025 Portfolio in Review

As of Q1 2025, Kelly Financial Group held 89 positions worth $320M, up 14% from $281M the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Kelly Financial Group deployed $316M of net new capital in Q1 2025, opening 11 new positions and adding to 33 existing holdings. Its largest new stake was Voya Financial: 3,994,684 shares worth $4M.

By sector, the portfolio is most concentrated in Miscellaneous at 92% of assets, down from 95% a quarter earlier, followed by Technology and Financials.

On the sell side, the largest reduction was iShares Core MSCI Total International Stock ETF, an estimated $707K trimmed.

  • Kelly Financial Group's largest Q1 2025 buy was Voya Financial: 3,994,684 shares worth $4M.
  • Kelly Financial Group added most to Apple in Q1 2025, an estimated $5.5M increase.
  • Kelly Financial Group's biggest Q1 2025 reduction was iShares Core MSCI Total International Stock ETF, cutting an estimated $707K.
  • Kelly Financial Group fully exited Vanguard Russell 1000 Growth ETF in Q1 2025, selling an estimated $734K.
  • Kelly Financial Group's ten largest holdings make up 66% of its $320M portfolio in Q1 2025.
  • Kelly Financial Group opened 11 new positions and closed 9 in Q1 2025.
  • Kelly Financial Group's portfolio value rose 14% quarter-over-quarter to $320M.

Based on Kelly Financial Group's 13F filing for Q1 2025, filed 16 Apr 2025.