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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
-0.24%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$320M
AUM Growth
+$38.8M
Cap. Flow
+$316M
Cap. Flow %
98.85%
Top 10 Hldgs %
65.52%
Holding
89
New
11
Increased
33
Reduced
33
Closed
9

Top Buys

Rank Stock Value
1
VOYA icon
Voya Financial
VOYA
+$280M
2
AAPL icon
Apple
AAPL
+$5.5M
3
JPIE icon
JPMorgan Income ETF
JPIE
+$4.51M
4
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$4.41M
5
LDUR icon
PIMCO Enhanced Low Duration Active Exchange-Traded Fund
LDUR
+$3.66M

Top Sells

Rank Stock Value
1
VONG icon
Vanguard Russell 1000 Growth ETF
VONG
+$734K
2
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$707K
3
BBAG icon
JPMorgan BetaBuilders US Aggregate Bond ETF
BBAG
+$664K
4
SHY icon
iShares 1-3 Year Treasury Bond ETF
SHY
+$635K
5
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$581K

Sector Composition

Rank Sector Weight
1 Technology 3.59%
2 Financials 2.01%
3 Consumer Staples 0.53%
4 Consumer Discretionary 0.53%
5 Healthcare 0.36%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JPEM icon
51
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$392M
$446K 0.14%
8,453
+480
+6% +$25.2K
PFE icon
52
Pfizer
PFE
$159B
$441K 0.14%
+17,386
New +$455K
ISCV icon
53
iShares Morningstar Small-Cap Value ETF
ISCV
$701M
$394K 0.12%
+6,644
New +$418K
DFUS
54
Dimensional US Equity ETF
DFUS
$21.4B
$380K 0.12%
+6,287
New +$402K
IVW icon
55
iShares S&P 500 Growth ETF
IVW
$75.7B
$374K 0.12%
4,025
+878
+28% +$88.5K
KO icon
56
Coca-Cola
KO
$392B
$367K 0.11%
5,087
-253
-5% -$16.9K
ES icon
57
Eversource Energy
ES
$27.2B
$356K 0.11%
5,724
+45
+0.8% +$2.69K
HDV
58
iShares Core High Dividend ETF
HDV
$15.2B
$352K 0.11%
14,520
– –
NVDA icon
59
NVIDIA
NVDA
$5.27T
$344K 0.11%
+2,886
New +$366K
EFV icon
60
iShares MSCI EAFE Value ETF
EFV
$31.1B
$328K 0.1%
5,562
+424
+8% +$24K
PEP icon
61
PepsiCo
PEP
$195B
$320K 0.1%
2,132
-345
-14% -$51.4K
BAC icon
62
Bank of America
BAC
$435B
$317K 0.1%
7,607
-25
-0.3% -$1.11K
DYNF icon
63
BlackRock US Equity Factor Rotation ETF
DYNF
$40.6B
$313K 0.1%
6,422
+162
+3% +$8.33K
HON icon
64
Honeywell
HON
$69.4B
$313K 0.1%
1,569
-418
-21% -$84.6K
T icon
65
AT&T
T
$172B
$312K 0.1%
11,033
-417
-4% -$10.5K
JPM icon
66
JPMorgan Chase
JPM
$937B
$295K 0.09%
1,202
+17
+1% +$4.33K
ASML icon
67
ASML
ASML
$672B
$266K 0.08%
402
+3
+0.8% +$2.18K
PM icon
68
Philip Morris
PM
$299B
$260K 0.08%
+1,635
New +$232K
OEF icon
69
iShares S&P 100 ETF
OEF
$20.2B
$259K 0.08%
958
-11
-1% -$3.16K
MRK icon
70
Merck
MRK
$370B
$249K 0.08%
2,770
+67
+2% +$6.26K
HD icon
71
Home Depot
HD
$334B
$243K 0.08%
664
-34
-5% -$13.3K
META icon
72
Meta Platforms (Facebook)
META
$1.38T
$243K 0.08%
+421
New +$272K
EFG icon
73
iShares MSCI EAFE Growth ETF
EFG
$17.1B
$236K 0.07%
2,362
-525
-18% -$53.5K
SPSB icon
74
State Street SPDR Portfolio Short Term Corporate Bond ETF
SPSB
$10.7B
$234K 0.07%
7,765
-117
-1% -$3.5K
DNP icon
75
DNP Select Income Fund
DNP
$4.16B
$227K 0.07%
22,928
+8,611
+60% +$81.2K
1 2
3
4

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SFCL
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CFA
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Kelly Financial Group's Q1 2025 Portfolio in Review

As of Q1 2025, Kelly Financial Group held 89 positions worth $320M, up 14% from $281M the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Kelly Financial Group deployed $316M of net new capital in Q1 2025, opening 11 new positions and adding to 33 existing holdings. Its largest new stake was Voya Financial: 3,994,684 shares worth $4M.

By sector, the portfolio is most concentrated in Technology at 3.6% of assets, up from 2.2% a quarter earlier, followed by Financials and Consumer Staples.

On the sell side, the largest reduction was iShares Core MSCI Total International Stock ETF, an estimated $707K trimmed.

  • Kelly Financial Group's largest Q1 2025 buy was Voya Financial: 3,994,684 shares worth $4M.
  • Kelly Financial Group added most to Apple in Q1 2025, an estimated $5.5M increase.
  • Kelly Financial Group's biggest Q1 2025 reduction was iShares Core MSCI Total International Stock ETF, cutting an estimated $707K.
  • Kelly Financial Group fully exited Vanguard Russell 1000 Growth ETF in Q1 2025, selling an estimated $734K.
  • Kelly Financial Group's ten largest holdings make up 66% of its $320M portfolio in Q1 2025.
  • Kelly Financial Group opened 11 new positions and closed 9 in Q1 2025.
  • Kelly Financial Group's portfolio value rose 14% quarter-over-quarter to $320M.

Based on Kelly Financial Group's 13F filing for Q1 2025, filed 16 Apr 2025.