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KFG

Kelly Financial Group Portfolio holdings

AUM $450M
1-Year Est. Return 16.51%
This Fund
S&P 500
This Quarter Est. Return
+6.8%
1 Year Est. Return
+16.51%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$346M
AUM Growth
+$25.6M
Cap. Flow
+$5.9M
Cap. Flow %
1.71%
Top 10 Hldgs %
69.72%
Holding
89
New
9
Increased
40
Reduced
28
Closed
5

Top Buys

Rank Stock Value
1
BBUS icon
JPMorgan BetaBuilders US Equity ETF
BBUS
+$5.1M
2
BBIN icon
JPMorgan BetaBuilders International Equity ETF
BBIN
+$2.4M
3
IWF icon
iShares Russell 1000 Growth ETF
IWF
+$1.69M
4
DFAT icon
Dimensional US Targeted Value ETF
DFAT
+$1.6M
5
JQUA icon
JPMorgan US Quality Factor ETF
JQUA
+$1.43M

Top Sells

Rank Stock Value
1
RSP icon
Invesco S&P 500 Equal Weight ETF
RSP
+$2.56M
2
IXUS icon
iShares Core MSCI Total International Stock ETF
IXUS
+$2.3M
3
IWM icon
iShares Russell 2000 ETF
IWM
+$1.42M
4
IWC icon
iShares Micro-Cap ETF
IWC
+$1.07M
5
SLYV icon
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
+$1.07M

Sector Composition

Rank Sector Weight
1 Technology 3.68%
2 Financials 1.87%
3 Consumer Discretionary 0.64%
4 Consumer Staples 0.53%
5 Healthcare 0.31%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
BBEU icon
26
JPMorgan BetaBuilders Europe ETF
BBEU
$9.49B
$1.69M 0.49%
25,121
+1,352
+6% +$87.4K
IWM icon
27
iShares Russell 2000 ETF
IWM
$81.3B
$1.55M 0.45%
7,179
-7,065
-50% -$1.42M
SCHV
28
Schwab US Large-Cap Value ETF
SCHV
$15.9B
$1.48M 0.43%
53,640
-36,744
-41% -$966K
AMZN icon
29
Amazon
AMZN
$2.82T
$1.46M 0.42%
6,667
+95
+1% +$18.8K
SLYV icon
30
State Street SPDR S&P 600 Small Cap Value ETF
SLYV
$5.04B
$1.31M 0.38%
16,430
-14,070
-46% -$1.07M
SCZ icon
31
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.3B
$1.25M 0.36%
17,137
-14,191
-45% -$960K
PDP icon
32
Invesco Dorsey Wright Momentum ETF
PDP
$1.47B
$1.2M 0.35%
11,095
-5,729
-34% -$585K
PG icon
33
Procter & Gamble
PG
$332B
$903K 0.26%
5,664
+1,188
+27% +$194K
IUSB icon
34
iShares Core Universal USD Bond ETF
IUSB
$43.5B
$899K 0.26%
19,447
-2,378
-11% -$109K
QUAL icon
35
iShares MSCI USA Quality Factor ETF
QUAL
$47.5B
$898K 0.26%
4,912
+4
+0.1% +$690
XLV icon
36
State Street Health Care Select Sector SPDR ETF
XLV
$45B
$882K 0.26%
6,540
-560
-8% -$75.6K
IEMG icon
37
iShares Core MSCI Emerging Markets ETF
IEMG
$159B
$880K 0.25%
14,665
-13,403
-48% -$748K
SLQD icon
38
iShares 0-5 Year Investment Grade Corporate Bond ETF
SLQD
$2.38B
$824K 0.24%
16,293
-7,873
-33% -$395K
MA icon
39
Mastercard
MA
$505B
$785K 0.23%
1,397
+3
+0.2% +$1.66K
IVV icon
40
iShares Core S&P 500 ETF
IVV
$891B
$768K 0.22%
1,237
-523
-30% -$300K
SHY icon
41
iShares 1-3 Year Treasury Bond ETF
SHY
$25.5B
$644K 0.19%
7,775
-9,429
-55% -$778K
JPEM icon
42
JPMorgan Diversified Return Emerging Markets Equity ETF
JPEM
$392M
$637K 0.18%
11,286
+2,833
+34% +$154K
BRK.B icon
43
Berkshire Hathaway Class B
BRK.B
$1.06T
$596K 0.17%
1,227
-558
-31% -$283K
IEI icon
44
iShares 3-7 Year Treasury Bond ETF
IEI
$17.7B
$583K 0.17%
4,894
-6,639
-58% -$783K
JPUS
45
JPMorgan Diversified Return US Equity ETF
JPUS
$466M
$575K 0.17%
4,863
+736
+18% +$83.8K
SPY icon
46
State Street SPDR S&P 500 ETF Trust
SPY
$806B
$538K 0.16%
870
+8
+0.9% +$4.57K
NVDA icon
47
NVIDIA
NVDA
$5.27T
$532K 0.15%
3,179
+293
+10% +$36.9K
DFUS
48
Dimensional US Equity ETF
DFUS
$21.4B
$527K 0.15%
7,868
+1,581
+25% +$97.9K
ISCV icon
49
iShares Morningstar Small-Cap Value ETF
ISCV
$701M
$478K 0.14%
7,780
+1,136
+17% +$66.3K
PFE icon
50
Pfizer
PFE
$159B
$446K 0.13%
18,398
+1,012
+6% +$23.6K
1
2
3 4

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BA
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SFCL
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RC
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CFA
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Kelly Financial Group's Q2 2025 Portfolio in Review

As of Q2 2025, Kelly Financial Group held 89 positions worth $346M, up 8% from $320M the previous quarter. Its ten largest holdings account for 70% of the portfolio.

Kelly Financial Group's Q2 2025 filing shows 9 new, 40 increased, 28 reduced and 5 closed positions. Its largest new stake was American Healthcare REIT: 14,373 shares worth $66.1K. The largest sale was Invesco S&P 500 Equal Weight ETF, an estimated $2.56M.

By sector, the portfolio is most concentrated in Technology at 3.7% of assets, up from 3.6% a quarter earlier, followed by Financials and Consumer Discretionary.

  • Kelly Financial Group's largest Q2 2025 buy was American Healthcare REIT: 14,373 shares worth $66.1K.
  • Kelly Financial Group added most to JPMorgan BetaBuilders US Equity ETF in Q2 2025, an estimated $5.1M increase.
  • Kelly Financial Group's biggest Q2 2025 reduction was Invesco S&P 500 Equal Weight ETF, cutting an estimated $2.56M.
  • Kelly Financial Group fully exited iShares Micro-Cap ETF in Q2 2025, selling an estimated $1.07M.
  • Kelly Financial Group's ten largest holdings make up 70% of its $346M portfolio in Q2 2025.
  • Kelly Financial Group opened 9 new positions and closed 5 in Q2 2025.
  • Kelly Financial Group's portfolio value rose 8% quarter-over-quarter to $346M.

Based on Kelly Financial Group's 13F filing for Q2 2025, filed 15 Jul 2025.