IFP Advisors’s Alphabet (Google) Class C GOOG Stock Holding History

Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake
Trade Value Portfolio Weight Portfolio Position
2026
Q2
$66.4M Sell
188,042
-31,573
-14% -$11.3M 1.2% 6
2026
Q1
$63M Buy
219,615
+27,570
+14% +$8.66M 1.31% 5
2025
Q4
$60.3M Buy
192,045
+103,322
+116% +$29.6M 1.35% 6
2025
Q3
$21.6M Buy
88,723
+7,374
+9% +$1.55M 0.56% 29
2025
Q2
$14.4M Buy
81,349
+3,463
+4% +$572K 0.41% 44
2025
Q1
$12.2M Buy
77,886
+17,519
+29% +$3.21M 0.38% 49
2024
Q4
$11.5M Buy
60,367
+26,183
+77% +$4.62M 0.38% 49
2024
Q3
$9.39M Sell
34,184
-22,709
-40% -$3.84M 0.34% 60
2024
Q2
$10.4M Buy
56,893
+14,004
+33% +$2.38M 0.41% 45
2024
Q1
$6.53M Buy
42,889
+2,300
+6% +$332K 0.29% 71
2023
Q4
$5.72M Sell
40,589
-1,896
-4% -$257K 0.27% 79
2023
Q3
$5.6M Sell
42,485
-3,329
-7% -$433K 0.25% 87
2023
Q2
$5.54M Sell
45,814
-7,255
-14% -$840K 0.23% 88
2023
Q1
$58.6M Sell
53,069
-44,977
-46% -$4.34M 2.55% 2
2022
Q4
$108M Sell
98,046
-2,593
-3% -$247K 2.89% 2
2022
Q3
$111M Buy
100,639
+4,799
+5% +$536K 2.89% 2
2022
Q2
$5.25M Hold
95,840
0.17% 131
2022
Q1
$5.25M Buy
95,840
+46,060
+93% +$6.26M 0.17% 131
2021
Q4
$7.21M Sell
49,780
-3,820
-7% -$552K 0.14% 83
2021
Q3
$7.16M Sell
53,600
-1,700
-3% -$234K 0.14% 85
2021
Q2
$6.96M Sell
55,300
-620
-1% -$73.9K 0.14% 82
2021
Q1
$5.77M Sell
55,920
-2,800
-5% -$278K 0.11% 92
2020
Q4
$5.2M Sell
58,720
-7,500
-11% -$633K 0.21% 82
2020
Q3
$4.82M Buy
66,220
+16,140
+32% +$1.23M 0.29% 69
2020
Q2
$3.47M Sell
50,080
-1,580
-3% -$107K 0.28% 78
2020
Q1
$2.98M Buy
51,660
+420
+0.8% +$28.5K 0.3% 73
2019
Q4
$3.47M Sell
51,240
-4,640
-8% -$299K 0.26% 91
2019
Q3
$3.42M Buy
+55,880
New +$3.31M 0.23% 102
2019
Q1
$2.8M Sell
47,700
-36,680
-43% -$2.06M 0.38% 51
2018
Q4
$4.38M Sell
84,380
-29,700
-26% -$1.59M 0.27% 84
2018
Q3
$6.81M Buy
114,080
+3,100
+3% +$186K 0.28% 73
2018
Q2
$6.19M Sell
110,980
-9,640
-8% -$521K 0.26% 88
2018
Q1
$6.31M Hold
120,620
0.29% 74
2017
Q4
$6.31M Sell
120,620
-8,980
-7% -$457K 0.29% 74
2017
Q3
$6.21M Buy
129,600
+18,600
+17% +$866K 0.25% 82
2017
Q2
$5.04M Sell
111,000
-28,700
-21% -$1.31M 0.21% 103
2017
Q1
$5.79M Buy
139,700
+42,040
+43% +$1.72M 0.25% 85
2016
Q4
$3.77M Buy
97,660
+18,220
+23% +$710K 0.18% 128
2016
Q3
$3.09M Sell
79,440
-2,480
-3% -$94.2K 0.16% 134
2016
Q2
$2.83M Buy
81,920
+34,220
+72% +$1.23M 0.16% 133
2016
Q1
$2.8M Sell
47,700
-57,040
-54% -$2.04M 0.38% 51
2015
Q4
$3.97M Buy
+104,740
New +$3.76M 0.27% 80

Other funds holding GOOG

IFP Advisors's GOOG Position: Q2 2026 in Review

IFP Advisors reduced its Alphabet (Google) Class C (GOOG) stake by 14% in Q2 2026, selling an estimated $11.3M and leaving 188,042 shares worth $66.4M. The position accounts for 1.2% of the portfolio, ranked #6.

IFP Advisors first reported a position in GOOG in Q4 2015 and has held it in 42 quarters since. The position peaked at $111M in Q3 2022. 1,554 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • IFP Advisors held 188,042 shares of Alphabet (Google) Class C worth $66.4M as of Q2 2026.
  • IFP Advisors sold 31,573 Alphabet (Google) Class C shares in Q2 2026, an estimated $11.3M.
  • Alphabet (Google) Class C made up 1.2% of IFP Advisors's portfolio in Q2 2026, its #6 holding.
  • IFP Advisors first reported a position in Alphabet (Google) Class C in Q4 2015 and has held it in 42 quarters since.
  • IFP Advisors's Alphabet (Google) Class C position peaked at $111M in Q3 2022.
  • 1,554 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on IFP Advisors's 13F filing for Q2 2026, filed 20 Jul 2026.