IFP Advisors’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q2 | $66.4M | Sell |
188,042
-31,573
| -14% | -$11.3M | 1.2% | 6 |
|
|
2026
Q1 | $63M | Buy |
219,615
+27,570
| +14% | +$8.66M | 1.31% | 5 |
|
|
2025
Q4 | $60.3M | Buy |
192,045
+103,322
| +116% | +$29.6M | 1.35% | 6 |
|
|
2025
Q3 | $21.6M | Buy |
88,723
+7,374
| +9% | +$1.55M | 0.56% | 29 |
|
|
2025
Q2 | $14.4M | Buy |
81,349
+3,463
| +4% | +$572K | 0.41% | 44 |
|
|
2025
Q1 | $12.2M | Buy |
77,886
+17,519
| +29% | +$3.21M | 0.38% | 49 |
|
|
2024
Q4 | $11.5M | Buy |
60,367
+26,183
| +77% | +$4.62M | 0.38% | 49 |
|
|
2024
Q3 | $9.39M | Sell |
34,184
-22,709
| -40% | -$3.84M | 0.34% | 60 |
|
|
2024
Q2 | $10.4M | Buy |
56,893
+14,004
| +33% | +$2.38M | 0.41% | 45 |
|
|
2024
Q1 | $6.53M | Buy |
42,889
+2,300
| +6% | +$332K | 0.29% | 71 |
|
|
2023
Q4 | $5.72M | Sell |
40,589
-1,896
| -4% | -$257K | 0.27% | 79 |
|
|
2023
Q3 | $5.6M | Sell |
42,485
-3,329
| -7% | -$433K | 0.25% | 87 |
|
|
2023
Q2 | $5.54M | Sell |
45,814
-7,255
| -14% | -$840K | 0.23% | 88 |
|
|
2023
Q1 | $58.6M | Sell |
53,069
-44,977
| -46% | -$4.34M | 2.55% | 2 |
|
|
2022
Q4 | $108M | Sell |
98,046
-2,593
| -3% | -$247K | 2.89% | 2 |
|
|
2022
Q3 | $111M | Buy |
100,639
+4,799
| +5% | +$536K | 2.89% | 2 |
|
|
2022
Q2 | $5.25M | Hold |
95,840
| – | – | 0.17% | 131 |
|
|
2022
Q1 | $5.25M | Buy |
95,840
+46,060
| +93% | +$6.26M | 0.17% | 131 |
|
|
2021
Q4 | $7.21M | Sell |
49,780
-3,820
| -7% | -$552K | 0.14% | 83 |
|
|
2021
Q3 | $7.16M | Sell |
53,600
-1,700
| -3% | -$234K | 0.14% | 85 |
|
|
2021
Q2 | $6.96M | Sell |
55,300
-620
| -1% | -$73.9K | 0.14% | 82 |
|
|
2021
Q1 | $5.77M | Sell |
55,920
-2,800
| -5% | -$278K | 0.11% | 92 |
|
|
2020
Q4 | $5.2M | Sell |
58,720
-7,500
| -11% | -$633K | 0.21% | 82 |
|
|
2020
Q3 | $4.82M | Buy |
66,220
+16,140
| +32% | +$1.23M | 0.29% | 69 |
|
|
2020
Q2 | $3.47M | Sell |
50,080
-1,580
| -3% | -$107K | 0.28% | 78 |
|
|
2020
Q1 | $2.98M | Buy |
51,660
+420
| +0.8% | +$28.5K | 0.3% | 73 |
|
|
2019
Q4 | $3.47M | Sell |
51,240
-4,640
| -8% | -$299K | 0.26% | 91 |
|
|
2019
Q3 | $3.42M | Buy |
+55,880
| New | +$3.31M | 0.23% | 102 |
|
|
2019
Q1 | $2.8M | Sell |
47,700
-36,680
| -43% | -$2.06M | 0.38% | 51 |
|
|
2018
Q4 | $4.38M | Sell |
84,380
-29,700
| -26% | -$1.59M | 0.27% | 84 |
|
|
2018
Q3 | $6.81M | Buy |
114,080
+3,100
| +3% | +$186K | 0.28% | 73 |
|
|
2018
Q2 | $6.19M | Sell |
110,980
-9,640
| -8% | -$521K | 0.26% | 88 |
|
|
2018
Q1 | $6.31M | Hold |
120,620
| – | – | 0.29% | 74 |
|
|
2017
Q4 | $6.31M | Sell |
120,620
-8,980
| -7% | -$457K | 0.29% | 74 |
|
|
2017
Q3 | $6.21M | Buy |
129,600
+18,600
| +17% | +$866K | 0.25% | 82 |
|
|
2017
Q2 | $5.04M | Sell |
111,000
-28,700
| -21% | -$1.31M | 0.21% | 103 |
|
|
2017
Q1 | $5.79M | Buy |
139,700
+42,040
| +43% | +$1.72M | 0.25% | 85 |
|
|
2016
Q4 | $3.77M | Buy |
97,660
+18,220
| +23% | +$710K | 0.18% | 128 |
|
|
2016
Q3 | $3.09M | Sell |
79,440
-2,480
| -3% | -$94.2K | 0.16% | 134 |
|
|
2016
Q2 | $2.83M | Buy |
81,920
+34,220
| +72% | +$1.23M | 0.16% | 133 |
|
|
2016
Q1 | $2.8M | Sell |
47,700
-57,040
| -54% | -$2.04M | 0.38% | 51 |
|
|
2015
Q4 | $3.97M | Buy |
+104,740
| New | +$3.76M | 0.27% | 80 |
|
Other funds holding GOOG
ECU
FWIA
CRM
WT
IFP Advisors's GOOG Position: Q2 2026 in Review
IFP Advisors reduced its Alphabet (Google) Class C (GOOG) stake by 14% in Q2 2026, selling an estimated $11.3M and leaving 188,042 shares worth $66.4M. The position accounts for 1.2% of the portfolio, ranked #6.
IFP Advisors first reported a position in GOOG in Q4 2015 and has held it in 42 quarters since. The position peaked at $111M in Q3 2022. 1,554 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.
- IFP Advisors held 188,042 shares of Alphabet (Google) Class C worth $66.4M as of Q2 2026.
- IFP Advisors sold 31,573 Alphabet (Google) Class C shares in Q2 2026, an estimated $11.3M.
- Alphabet (Google) Class C made up 1.2% of IFP Advisors's portfolio in Q2 2026, its #6 holding.
- IFP Advisors first reported a position in Alphabet (Google) Class C in Q4 2015 and has held it in 42 quarters since.
- IFP Advisors's Alphabet (Google) Class C position peaked at $111M in Q3 2022.
- 1,554 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.
Based on IFP Advisors's 13F filing for Q2 2026, filed 20 Jul 2026.