Howe & Rusling’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $20.8M | Buy |
72,577
+312
| +0.4% | +$98K | 1.36% | 20 |
|
|
2025
Q4 | $22.7M | Buy |
72,265
+510
| +0.7% | +$146K | 1.5% | 17 |
|
|
2025
Q3 | $17.5M | Buy |
71,755
+491
| +0.7% | +$103K | 1.2% | 22 |
|
|
2025
Q2 | $12.6M | Buy |
71,264
+1,513
| +2% | +$250K | 0.93% | 27 |
|
|
2025
Q1 | $10.9M | Sell |
69,751
-3,696
| -5% | -$677K | 0.92% | 33 |
|
|
2024
Q4 | $14M | Buy |
73,447
+1,587
| +2% | +$280K | 1.21% | 21 |
|
|
2024
Q3 | $12M | Buy |
71,860
+2,832
| +4% | +$479K | 1.03% | 30 |
|
|
2024
Q2 | $12.7M | Sell |
69,028
-9,143
| -12% | -$1.56M | 1.15% | 23 |
|
|
2024
Q1 | $11.9M | Sell |
78,171
-2,930
| -4% | -$423K | 1.14% | 23 |
|
|
2023
Q4 | $11.4M | Buy |
81,101
+995
| +1% | +$135K | 1.21% | 24 |
|
|
2023
Q3 | $10.6M | Sell |
80,106
-1,907
| -2% | -$248K | 1.25% | 24 |
|
|
2023
Q2 | $9.92M | Sell |
82,013
-949
| -1% | -$110K | 1.11% | 28 |
|
|
2023
Q1 | $8.63M | Sell |
82,962
-26,052
| -24% | -$2.52M | 1.03% | 34 |
|
|
2022
Q4 | $9.67M | Sell |
109,014
-13,437
| -11% | -$1.28M | 1.21% | 29 |
|
|
2022
Q3 | $11.8M | Buy |
122,451
+531
| +0.4% | +$59.3K | 1.56% | 18 |
|
|
2022
Q2 | $13.3M | Buy |
121,920
+2,020
| +2% | +$239K | 1.69% | 16 |
|
|
2022
Q1 | $16.7M | Buy |
119,900
+1,640
| +1% | +$223K | 1.94% | 11 |
|
|
2021
Q4 | $17.1M | Buy |
118,260
+340
| +0.3% | +$49.1K | 2.01% | 10 |
|
|
2021
Q3 | $15.7M | Buy |
117,920
+5,320
| +5% | +$733K | 1.97% | 11 |
|
|
2021
Q2 | $14.1M | Buy |
112,600
+5,980
| +6% | +$713K | 1.78% | 13 |
|
|
2021
Q1 | $11M | Sell |
106,620
-2,040
| -2% | -$202K | 1.5% | 18 |
|
|
2020
Q4 | $9.52M | Sell |
108,660
-5,580
| -5% | -$471K | 1.45% | 17 |
|
|
2020
Q3 | $8.39M | Sell |
114,240
-1,220
| -1% | -$93.1K | 1.44% | 18 |
|
|
2020
Q2 | $8.16M | Buy |
115,460
+2,500
| +2% | +$169K | 1.51% | 21 |
|
|
2020
Q1 | $6.57M | Buy |
112,960
+34,640
| +44% | +$2.35M | 1.41% | 24 |
|
|
2019
Q4 | $5.24M | Sell |
78,320
-5,120
| -6% | -$330K | 0.87% | 40 |
|
|
2019
Q3 | $5.09M | Sell |
83,440
-11,280
| -12% | -$667K | 0.89% | 37 |
|
|
2019
Q2 | $5.12M | Sell |
94,720
-2,140
| -2% | -$123K | 0.88% | 39 |
|
|
2019
Q1 | $5.68M | Sell |
96,860
-1,440
| -1% | -$80.8K | 0.98% | 35 |
|
|
2018
Q4 | $5.09M | Sell |
98,300
-1,600
| -2% | -$85.6K | 1.08% | 29 |
|
|
2018
Q3 | $5.96M | Buy |
99,900
+1,480
| +2% | +$88.6K | 1% | 42 |
|
|
2018
Q2 | $5.49M | Buy |
98,420
+960
| +1% | +$51.9K | 0.99% | 40 |
|
|
2018
Q1 | $5.03M | Sell |
97,460
-4,220
| -4% | -$233K | 0.91% | 46 |
|
|
2017
Q4 | $5.32M | Sell |
101,680
-20
| -0% | -$1.02K | 0.97% | 37 |
|
|
2017
Q3 | $4.88M | Buy |
101,700
+9,400
| +10% | +$438K | 0.9% | 44 |
|
|
2017
Q2 | $4.19M | Sell |
92,300
-4,680
| -5% | -$214K | 0.85% | 46 |
|
|
2017
Q1 | $4.02M | Sell |
96,980
-7,060
| -7% | -$290K | 0.81% | 49 |
|
|
2016
Q4 | $4.01M | Sell |
104,040
-4,380
| -4% | -$171K | 0.88% | 47 |
|
|
2016
Q3 | $4.21M | Sell |
108,420
-3,840
| -3% | -$146K | 0.91% | 53 |
|
|
2016
Q2 | $3.88M | Sell |
112,260
-61,560
| -35% | -$2.21M | 0.85% | 57 |
|
|
2016
Q1 | $6.47M | Sell |
173,820
-2,400
| -1% | -$86K | 1.46% | 15 |
|
|
2015
Q4 | $6.69M | Sell |
176,220
-9,660
| -5% | -$347K | 1.53% | 15 |
|
|
2015
Q3 | $5.66M | Sell |
185,880
-1,380
| -0.7% | -$42.4K | 1.4% | 22 |
|
|
2015
Q2 | $4.88M | Buy |
187,260
+8,731
| +5% | +$234K | 1.06% | 42 |
|
|
2015
Q1 | $4.88M | Buy |
178,529
+53,005
| +42% | +$1.42M | 1.09% | 39 |
|
|
2014
Q4 | $3.29M | Sell |
125,524
-54,248
| -30% | -$1.46M | 0.79% | 44 |
|
|
2014
Q3 | $5.18M | Buy |
179,772
+175,360
| +3,975% | +$5.07M | 1.21% | 33 |
|
|
2014
Q2 | $127K | Sell |
4,412
-4,541
| -51% | -$123K | 0.03% | 188 |
|
|
2014
Q1 | $249K | Buy |
+8,953
| New | +$261K | 0.06% | 132 |
|
|
2013
Q4 | – | Sell |
-7,508
| Closed | -$164K | – | 843 |
|
|
2013
Q3 | $164K | Buy |
7,508
+602
| +9% | +$13.3K | 0.06% | 146 |
|
|
2013
Q2 | $151K | Buy |
+6,906
| New | +$146K | 0.04% | 173 |
|
Other funds holding GOOG
VCM
VPM
Howe & Rusling's GOOG Position: Q1 2026 in Review
Howe & Rusling increased its Alphabet (Google) Class C (GOOG) stake by 0.43% in Q1 2026, buying an estimated $98K and bringing the position to 72,577 shares worth $20.8M. The position accounts for 1.36% of the portfolio, ranked #20.
Howe & Rusling first reported a position in GOOG in Q2 2013 and has held it in 51 quarters since. The position peaked at $22.7M in Q4 2025. 5,122 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- Howe & Rusling held 72,577 shares of Alphabet (Google) Class C worth $20.8M as of Q1 2026.
- Howe & Rusling bought 312 Alphabet (Google) Class C shares in Q1 2026, an estimated $98K.
- Alphabet (Google) Class C made up 1.36% of Howe & Rusling's portfolio in Q1 2026, its #20 holding.
- Howe & Rusling first reported a position in Alphabet (Google) Class C in Q2 2013 and has held it in 51 quarters since.
- Howe & Rusling's Alphabet (Google) Class C position peaked at $22.7M in Q4 2025.
- 5,122 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on Howe & Rusling's 13F filing for Q1 2026, filed 28 Apr 2026.