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HAG

HF Advisory Group Portfolio holdings

AUM $323M
1-Year Est. Return 17.8%
This Fund
S&P 500
This Quarter Est. Return
+2.36%
1 Year Est. Return
+17.8%
3 Year Est. Return
+64.16%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$287M
AUM Growth
+$14.3M
Cap. Flow
+$9.36M
Cap. Flow %
3.26%
Top 10 Hldgs %
21.21%
Holding
168
New
2
Increased
108
Reduced
56
Closed
–

Top Buys

Rank Stock Value
1
GIS icon
General Mills
GIS
+$1.73M
2
DOC icon
Healthpeak Properties
DOC
+$1.65M
3
KVUE icon
Kenvue
KVUE
+$1.21M
4
PM icon
Philip Morris
PM
+$837K
5
AMZN icon
Amazon
AMZN
+$836K

Top Sells

Rank Stock Value
1
UPS icon
United Parcel Service
UPS
+$1.55M
2
PFE icon
Pfizer
PFE
+$1.52M
3
V icon
Visa
V
+$671K
4
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$537K
5
MA icon
Mastercard
MA
+$443K

Sector Composition

Rank Sector Weight
1 Financials 10.79%
2 Technology 10.62%
3 Communication Services 9.37%
4 Healthcare 8.4%
5 Consumer Staples 7.91%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MAS icon
126
Masco
MAS
$16B
$547K 0.19%
8,621
-965
-10% -$62.6K
LMT icon
127
Lockheed Martin
LMT
$134B
$545K 0.19%
1,127
-78
-6% -$37.3K
UNH icon
128
UnitedHealth
UNH
$382B
$517K 0.18%
1,565
-993
-39% -$337K
VEEV icon
129
Veeva Systems
VEEV
$30.3B
$516K 0.18%
2,310
-257
-10% -$68.2K
AEP icon
130
American Electric Power
AEP
$73.7B
$505K 0.18%
4,376
-32
-0.7% -$3.78K
SMH icon
131
VanEck Semiconductor ETF
SMH
$67.6B
$459K 0.16%
1,274
-113
-8% -$39.6K
MDLZ icon
132
Mondelez International
MDLZ
$77.7B
$447K 0.16%
8,301
+145
+2% +$8.35K
KCE icon
133
State Street SPDR S&P Capital Markets ETF
KCE
$453M
$434K 0.15%
2,892
+421
+17% +$62.4K
XLY icon
134
State Street Consumer Discretionary Select Sector SPDR ETF
XLY
$21.4B
$424K 0.15%
3,551
+51
+1% +$6.05K
GSK icon
135
GSK
GSK
$103B
$424K 0.15%
8,646
-912
-10% -$42.5K
GOOGL icon
136
Alphabet (Google) Class A
GOOGL
$3.91T
$395K 0.14%
1,263
-32
-2% -$9.14K
F icon
137
Ford
F
$57.3B
$371K 0.13%
28,293
-5,479
-16% -$70.6K
CVS icon
138
CVS Health
CVS
$137B
$369K 0.13%
4,646
-573
-11% -$45.2K
GCOW icon
139
Pacer Global Cash Cows Dividend ETF
GCOW
$3.33B
$367K 0.13%
8,906
+210
+2% +$8.56K
CAT icon
140
Caterpillar
CAT
$409B
$358K 0.13%
625
-93
-13% -$51.7K
NFLT icon
141
Virtus Newfleet Multi-Sector Bond ETF
NFLT
$441M
$344K 0.12%
14,923
+957
+7% +$22.1K
SLYG icon
142
State Street SPDR S&P 600 Small Cap Growth ETF
SLYG
$5.02B
$342K 0.12%
3,634
+498
+16% +$47K
PGF icon
143
Invesco Financial Preferred ETF
PGF
$676M
$339K 0.12%
23,981
+1,796
+8% +$25.8K
SPLB icon
144
State Street SPDR Portfolio Long Term Corporate Bond ETF
SPLB
$1.18B
$338K 0.12%
14,961
+639
+4% +$14.7K
FISV
145
Fiserv Inc
FISV
$27.2B
$302K 0.11%
4,492
-889
-17% -$74.4K
FBT icon
146
First Trust NYSE Arca Biotechnology Index Fund
FBT
$2.8B
$297K 0.1%
1,437
+62
+5% +$12.4K
D icon
147
Dominion Energy
D
$62.5B
$295K 0.1%
5,029
-100
-2% -$6.02K
COST icon
148
Costco
COST
$415B
$293K 0.1%
339
– –
VEU icon
149
Vanguard FTSE All-World ex-US ETF
VEU
$65.6B
$289K 0.1%
3,929
+420
+12% +$30.5K
BIV icon
150
Vanguard Intermediate-Term Bond ETF
BIV
$28.8B
$269K 0.09%
3,455
+579
+20% +$45.3K
3 4 5
6
7

Similar funds

BOS
Bank of Stockton Stockton, California $323M AUM 22.34% 1-Year Est. Return
UOC
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AIA
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FAL
Focused Alpha LLC Denver, Colorado $324M AUM
QPW
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BCP
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WAOI
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CRI
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HF Advisory Group's Q4 2025 Portfolio in Review

As of Q4 2025, HF Advisory Group held 168 positions worth $287M, up 5.3% from $272M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

HF Advisory Group deployed $9.36M of net new capital in Q4 2025, opening 2 new positions and adding to 108 existing holdings. Its largest new stake was Healthpeak Properties: 93,743 shares worth $1.51M.

By sector, the portfolio is most concentrated in Financials at 11% of assets, down from 11% a quarter earlier, followed by Technology and Communication Services.

On the sell side, the largest reduction was United Parcel Service, an estimated $1.55M trimmed.

  • HF Advisory Group's largest Q4 2025 buy was Healthpeak Properties: 93,743 shares worth $1.51M.
  • HF Advisory Group added most to General Mills in Q4 2025, an estimated $1.73M increase.
  • HF Advisory Group's biggest Q4 2025 reduction was United Parcel Service, cutting an estimated $1.55M.
  • HF Advisory Group's ten largest holdings make up 21% of its $287M portfolio in Q4 2025.
  • HF Advisory Group opened 2 new positions and closed 0 in Q4 2025.
  • HF Advisory Group's portfolio value rose 5.3% quarter-over-quarter to $287M.

Based on HF Advisory Group's 13F filing for Q4 2025, filed 16 Jan 2026.