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HAG

HF Advisory Group Portfolio holdings

AUM $323M
1-Year Est. Return 17.8%
This Fund
S&P 500
This Quarter Est. Return
+1.2%
1 Year Est. Return
+17.8%
3 Year Est. Return
+64.16%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$218M
AUM Growth
+$2.33M
Cap. Flow
+$1.89M
Cap. Flow %
0.87%
Top 10 Hldgs %
21.33%
Holding
165
New
1
Increased
101
Reduced
56
Closed
6

Top Buys

Rank Stock Value
1
PEP icon
PepsiCo
PEP
+$1.63M
2
UPS icon
United Parcel Service
UPS
+$1.36M
3
PAGP icon
Plains GP Holdings
PAGP
+$608K
4
ELV icon
Elevance Health
ELV
+$560K
5
VZ icon
Verizon
VZ
+$549K

Top Sells

Rank Stock Value
1
QYLD icon
Global X NASDAQ-100 Covered Call ETF
QYLD
+$1.32M
2
FIS icon
Fidelity National Information Services
FIS
+$1.17M
3
GD icon
General Dynamics
GD
+$1.14M
4
LLY icon
Eli Lilly
LLY
+$901K
5
CVX icon
Chevron
CVX
+$639K

Sector Composition

Rank Sector Weight
1 Technology 12.39%
2 Financials 10.26%
3 Communication Services 8.98%
4 Healthcare 8.1%
5 Consumer Discretionary 8.05%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
IYF icon
101
iShares US Financials ETF
IYF
$4.35B
$725K 0.33%
6,559
-34
-0.5% -$3.79K
BDX icon
102
Becton Dickinson
BDX
$42.6B
$723K 0.33%
3,185
-700
-18% -$162K
JNJ icon
103
Johnson & Johnson
JNJ
$599B
$705K 0.32%
4,872
-152
-3% -$23.6K
EBAY icon
104
eBay
EBAY
$50.7B
$700K 0.32%
11,303
-678
-6% -$43.1K
APD icon
105
Air Products & Chemicals
APD
$66.1B
$700K 0.32%
2,412
-364
-13% -$114K
DIVO icon
106
Amplify CWP Enhanced Dividend Income ETF
DIVO
$7.34B
$688K 0.32%
16,984
-8,433
-33% -$350K
SPYV icon
107
State Street SPDR Portfolio S&P 500 Value ETF
SPYV
$35.8B
$659K 0.3%
12,891
+477
+4% +$25.4K
FXO icon
108
First Trust Financials AlphaDEX Fund
FXO
$1.11B
$653K 0.3%
12,055
-946
-7% -$51.8K
MDT icon
109
Medtronic
MDT
$107B
$651K 0.3%
8,154
+281
+4% +$24.3K
UNH icon
110
UnitedHealth
UNH
$383B
$639K 0.29%
1,263
+64
+5% +$36.4K
FDN icon
111
First Trust Dow Jones Internet Index Fund ETF
FDN
$5.07B
$629K 0.29%
2,586
-89
-3% -$20.8K
JSML icon
112
Janus Henderson Small Cap Growth Alpha ETF
JSML
$370M
$621K 0.29%
9,470
+437
+5% +$29.8K
IFF icon
113
International Flavors & Fragrances
IFF
$19.7B
$616K 0.28%
7,282
+561
+8% +$52.7K
BA icon
114
Boeing
BA
$165B
$608K 0.28%
3,434
-142
-4% -$22.3K
VOE icon
115
Vanguard Mid-Cap Value ETF
VOE
$23.4B
$592K 0.27%
3,659
+103
+3% +$17.4K
AMGN icon
116
Amgen
AMGN
$197B
$551K 0.25%
2,113
+152
+8% +$45.1K
WELL icon
117
Welltower
WELL
$173B
$548K 0.25%
4,351
-776
-15% -$102K
VHT icon
118
Vanguard Health Care ETF
VHT
$17.8B
$536K 0.25%
2,114
+8
+0.4% +$2.15K
CAH icon
119
Cardinal Health
CAH
$52.9B
$526K 0.24%
4,446
-4,151
-48% -$485K
USRT icon
120
iShares Core US REIT ETF
USRT
$4.65B
$525K 0.24%
9,154
-316
-3% -$19K
KO icon
121
Coca-Cola
KO
$353B
$519K 0.24%
8,343
+156
+2% +$10.2K
LAMR icon
122
Lamar Advertising Co
LAMR
$16.4B
$507K 0.23%
4,161
-348
-8% -$45.5K
GIS icon
123
General Mills
GIS
$20.1B
$478K 0.22%
7,491
+235
+3% +$15.8K
AEP icon
124
American Electric Power
AEP
$71.3B
$412K 0.19%
4,465
+41
+0.9% +$3.97K
VEEV icon
125
Veeva Systems
VEEV
$32.1B
$406K 0.19%
1,933
-1,383
-42% -$304K
3 4
5
6 7

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BOS
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UOC
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AIA
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FAL
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QPW
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BCP
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WAOI
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CRI
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HF Advisory Group's Q4 2024 Portfolio in Review

As of Q4 2024, HF Advisory Group held 165 positions worth $218M, up 1.1% from $215M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

Trading was light in Q4 2024: portfolio turnover was 4.2%. HF Advisory Group opened 1 new position and exited 6, leaving the 165-position portfolio largely intact.

By sector, the portfolio is most concentrated in Technology at 12% of assets, up from 12% a quarter earlier, followed by Financials and Communication Services.

  • HF Advisory Group's largest Q4 2024 buy was United Parcel Service: 10,350 shares worth $1.31M.
  • HF Advisory Group added most to PepsiCo in Q4 2024, an estimated $1.63M increase.
  • HF Advisory Group's biggest Q4 2024 reduction was Global X NASDAQ-100 Covered Call ETF, cutting an estimated $1.32M.
  • HF Advisory Group fully exited Fidelity National Information Services in Q4 2024, selling an estimated $1.17M.
  • HF Advisory Group's ten largest holdings make up 21% of its $218M portfolio in Q4 2024.
  • HF Advisory Group opened 1 new position and closed 6 in Q4 2024.
  • HF Advisory Group's portfolio value rose 1.1% quarter-over-quarter to $218M.

Based on HF Advisory Group's 13F filing for Q4 2024, filed 15 Jan 2025.