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HAG

HF Advisory Group Portfolio holdings

AUM $323M
1-Year Est. Return 17.8%
This Fund
S&P 500
This Quarter Est. Return
+2.36%
1 Year Est. Return
+17.8%
3 Year Est. Return
+64.16%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$287M
AUM Growth
+$14.3M
Cap. Flow
+$9.36M
Cap. Flow %
3.26%
Top 10 Hldgs %
21.21%
Holding
168
New
2
Increased
108
Reduced
56
Closed
–

Top Buys

Rank Stock Value
1
GIS icon
General Mills
GIS
+$1.73M
2
DOC icon
Healthpeak Properties
DOC
+$1.65M
3
KVUE icon
Kenvue
KVUE
+$1.21M
4
PM icon
Philip Morris
PM
+$837K
5
AMZN icon
Amazon
AMZN
+$836K

Top Sells

Rank Stock Value
1
UPS icon
United Parcel Service
UPS
+$1.55M
2
PFE icon
Pfizer
PFE
+$1.52M
3
V icon
Visa
V
+$671K
4
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$537K
5
MA icon
Mastercard
MA
+$443K

Sector Composition

Rank Sector Weight
1 Miscellaneous 31.27%
2 Financials 10.79%
3 Technology 10.62%
4 Communication Services 9.37%
5 Healthcare 8.4%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
ADBE icon
76
Adobe
ADBE
$102B
$1.37M 0.48%
3,907
-320
-8% -$109K
SPY icon
77
State Street SPDR S&P 500 ETF Trust
SPY
$810B
$1.35M 0.47%
1,983
-1
-0.1% -$676
BAC icon
78
Bank of America
BAC
$436B
$1.31M 0.46%
23,866
+987
+4% +$52.2K
FREL icon
79
Fidelity MSCI Real Estate Index ETF
FREL
$1.45B
$1.31M 0.46%
48,769
+2,154
+5% +$58.8K
ENB icon
80
Enbridge
ENB
$110B
$1.28M 0.45%
26,864
+264
+1% +$12.6K
IMCG icon
81
iShares Morningstar Mid-Cap Growth ETF
IMCG
$4.06B
$1.24M 0.43%
15,580
+662
+4% +$53.8K
DIS icon
82
Walt Disney
DIS
$181B
$1.24M 0.43%
10,893
-825
-7% -$90.9K
SBUX icon
83
Starbucks
SBUX
$116B
$1.23M 0.43%
14,629
+209
+1% +$17.6K
ESGD icon
84
iShares ESG Aware MSCI EAFE ETF
ESGD
$12.3B
$1.21M 0.42%
12,767
+267
+2% +$25.2K
BNY
85
Bank of New York Mellon
BNY
$110B
$1.2M 0.42%
10,358
+850
+9% +$94K
DDWM icon
86
WisdomTree Dynamic International Equity Fund
DDWM
$1.49B
$1.19M 0.41%
27,312
+250
+0.9% +$10.6K
QYLD icon
87
Global X NASDAQ-100 Covered Call ETF
QYLD
$8.35B
$1.18M 0.41%
66,881
+4,049
+6% +$70.5K
OMC icon
88
Omnicom Group
OMC
$22.3B
$1.14M 0.4%
14,061
+1,369
+11% +$105K
BDX icon
89
Becton Dickinson
BDX
$48.8B
$1.1M 0.38%
5,670
+478
+9% +$91K
IFF icon
90
International Flavors & Fragrances
IFF
$21.8B
$1.08M 0.38%
16,092
+1,448
+10% +$93.8K
CAH icon
91
Cardinal Health
CAH
$55.9B
$1.07M 0.37%
5,227
+49
+0.9% +$9.22K
SHAG icon
92
WisdomTree Yield Enhanced US Short-Term Aggregate Bond Fund
SHAG
$56.4M
$1.06M 0.37%
22,041
+838
+4% +$40.3K
PDI icon
93
PIMCO Dynamic Income Fund
PDI
$7.17B
$1.05M 0.37%
59,430
+3,554
+6% +$65.2K
SMLV icon
94
State Street SPDR US Small Cap Low Volatility Index ETF
SMLV
$255M
$1.05M 0.37%
8,009
+384
+5% +$49.8K
UPS icon
95
United Parcel Service
UPS
$85.5B
$1.02M 0.36%
10,320
-16,595
-62% -$1.55M
EBAY icon
96
eBay
EBAY
$46.5B
$1.02M 0.35%
11,669
+1,231
+12% +$107K
IYF icon
97
iShares US Financials ETF
IYF
$4.31B
$975K 0.34%
7,566
+222
+3% +$27.8K
ADSK icon
98
Autodesk
ADSK
$44.4B
$954K 0.33%
3,224
-466
-13% -$141K
JNJ icon
99
Johnson & Johnson
JNJ
$649B
$951K 0.33%
4,598
-302
-6% -$59.7K
QCOM icon
100
Qualcomm
QCOM
$186B
$908K 0.32%
5,307
-623
-11% -$107K
2 3
4
5 6

Similar funds

OCM
Orion Capital Management Coronado, California $323M AUM 25.22% 1-Year Est. Return
SIM
Sims Investment Management Cincinnati, Ohio $323M AUM 24.58% 1-Year Est. Return
NWMG
National Wealth Management Group Cincinnati, Ohio $323M AUM 39.23% 1-Year Est. Return
UCB
United Community Bank Greenville, South Carolina $323M AUM 21.07% 1-Year Est. Return
WFS
Walker Financial Services Bowling Green, Kentucky $323M AUM 8.03% 1-Year Est. Return
LB
Legacy Bridge West Des Moines, Iowa $324M AUM 70.13% 1-Year Est. Return
MCM
Magarian Capital Management San Antonio, Texas $324M AUM
ILI
Invesco LLC (Illinois) Des Plaines, Illinois $323M AUM 36.51% 1-Year Est. Return

HF Advisory Group's Q4 2025 Portfolio in Review

As of Q4 2025, HF Advisory Group held 168 positions worth $287M, up 5.3% from $272M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

HF Advisory Group deployed $9.36M of net new capital in Q4 2025, opening 2 new positions and adding to 108 existing holdings. Its largest new stake was Healthpeak Properties: 93,743 shares worth $1.51M.

By sector, the portfolio is most concentrated in Miscellaneous at 31% of assets, down from 32% a quarter earlier, followed by Financials and Technology.

On the sell side, the largest reduction was United Parcel Service, an estimated $1.55M trimmed.

  • HF Advisory Group's largest Q4 2025 buy was Healthpeak Properties: 93,743 shares worth $1.51M.
  • HF Advisory Group added most to General Mills in Q4 2025, an estimated $1.73M increase.
  • HF Advisory Group's biggest Q4 2025 reduction was United Parcel Service, cutting an estimated $1.55M.
  • HF Advisory Group's ten largest holdings make up 21% of its $287M portfolio in Q4 2025.
  • HF Advisory Group opened 2 new positions and closed 0 in Q4 2025.
  • HF Advisory Group's portfolio value rose 5.3% quarter-over-quarter to $287M.

Based on HF Advisory Group's 13F filing for Q4 2025, filed 16 Jan 2026.