We are live on ! Find out more
HAG

HF Advisory Group Portfolio holdings

AUM $323M
1-Year Est. Return 17.8%
This Fund
S&P 500
This Quarter Est. Return
+2.36%
1 Year Est. Return
+17.8%
3 Year Est. Return
+64.16%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$287M
AUM Growth
+$14.3M
Cap. Flow
+$9.36M
Cap. Flow %
3.26%
Top 10 Hldgs %
21.21%
Holding
168
New
2
Increased
108
Reduced
56
Closed
–

Top Buys

Rank Stock Value
1
GIS icon
General Mills
GIS
+$1.73M
2
DOC icon
Healthpeak Properties
DOC
+$1.65M
3
KVUE icon
Kenvue
KVUE
+$1.21M
4
PM icon
Philip Morris
PM
+$837K
5
AMZN icon
Amazon
AMZN
+$836K

Top Sells

Rank Stock Value
1
UPS icon
United Parcel Service
UPS
+$1.55M
2
PFE icon
Pfizer
PFE
+$1.52M
3
V icon
Visa
V
+$671K
4
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$537K
5
MA icon
Mastercard
MA
+$443K

Sector Composition

Rank Sector Weight
1 Financials 10.79%
2 Technology 10.62%
3 Communication Services 9.37%
4 Healthcare 8.4%
5 Consumer Staples 7.91%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MO icon
51
Altria Group
MO
$122B
$2.17M 0.76%
37,653
+4,279
+13% +$258K
TXN icon
52
Texas Instruments
TXN
$255B
$2.17M 0.76%
12,489
+40
+0.3% +$6.85K
UL icon
53
Unilever
UL
$131B
$2.04M 0.71%
31,235
+3,291
+12% +$221K
GD icon
54
General Dynamics
GD
$105B
$1.98M 0.69%
5,879
+228
+4% +$77.8K
CRM icon
55
Salesforce
CRM
$134B
$1.93M 0.67%
7,301
-473
-6% -$118K
SPHQ icon
56
Invesco S&P 500 Quality ETF
SPHQ
$19.4B
$1.86M 0.65%
24,833
+839
+3% +$62.3K
ADI icon
57
Analog Devices
ADI
$181B
$1.86M 0.65%
6,853
+328
+5% +$82.4K
IQV icon
58
IQVIA
IQV
$34.7B
$1.84M 0.64%
8,150
-24
-0.3% -$5.22K
KMX icon
59
CarMax
KMX
$8.27B
$1.78M 0.62%
46,092
+9,784
+27% +$391K
ONEV icon
60
State Street SPDR Russell 1000 Low Volatility Focus ETF
ONEV
$348M
$1.74M 0.61%
13,088
+656
+5% +$87.2K
MCK icon
61
McKesson
MCK
$98.5B
$1.7M 0.59%
2,070
– –
MAR icon
62
Marriott International
MAR
$98.7B
$1.7M 0.59%
5,465
+4
+0.1% +$1.14K
CMCSA icon
63
Comcast
CMCSA
$79.1B
$1.69M 0.59%
56,531
+9,937
+21% +$284K
COWZ icon
64
Pacer US Cash Cows 100 ETF
COWZ
$18.2B
$1.67M 0.58%
27,755
+565
+2% +$33.2K
NVS icon
65
Novartis
NVS
$295B
$1.64M 0.57%
11,901
+974
+9% +$128K
SNY icon
66
Sanofi
SNY
$104B
$1.61M 0.56%
33,147
+2,177
+7% +$108K
MDT icon
67
Medtronic
MDT
$107B
$1.6M 0.56%
16,607
+1,372
+9% +$133K
USFR icon
68
WisdomTree Floating Rate Treasury Fund
USFR
$18.1B
$1.53M 0.53%
30,348
+1,356
+5% +$68.2K
DOC icon
69
Healthpeak Properties
DOC
$15.4B
$1.51M 0.53%
+93,743
New +$1.65M
SPAB icon
70
State Street SPDR Portfolio Aggregate Bond ETF
SPAB
$9.78B
$1.5M 0.52%
58,191
+2,720
+5% +$70.4K
SMMD icon
71
iShares Russell 2500 ETF
SMMD
$3.58B
$1.47M 0.51%
19,555
+262
+1% +$19.5K
MA icon
72
Mastercard
MA
$477B
$1.46M 0.51%
2,551
-793
-24% -$443K
ORCL icon
73
Oracle
ORCL
$331B
$1.39M 0.48%
7,114
-1,293
-15% -$308K
MDYV icon
74
State Street SPDR S&P 400 Mid Cap Value ETF
MDYV
$2.76B
$1.37M 0.48%
16,223
+391
+2% +$32.7K
VUG icon
75
Vanguard Growth ETF
VUG
$216B
$1.37M 0.48%
16,842
+594
+4% +$48.2K
1 2
3
4 5

Similar funds

BOS
Bank of Stockton Stockton, California $323M AUM 22.34% 1-Year Est. Return
UOC
University of Chicago Chicago, Illinois $323M AUM 14.1% 1-Year Est. Return
AIA
AIMZ Investment Advisors Los Altos, California $324M AUM 18.77% 1-Year Est. Return
FAL
Focused Alpha LLC Denver, Colorado $324M AUM
QPW
Quantum Private Wealth Tampa, Florida $324M AUM 37.9% 1-Year Est. Return
BCP
Bayberry Capital Partners New York $323M AUM 27.31% 1-Year Est. Return
WAOI
Wealth Advisors of Iowa West Des Moines, Iowa $323M AUM 14.23% 1-Year Est. Return
CRI
Commonwealth Retirement Investments Richmond, Virginia $323M AUM 24.17% 1-Year Est. Return

HF Advisory Group's Q4 2025 Portfolio in Review

As of Q4 2025, HF Advisory Group held 168 positions worth $287M, up 5.3% from $272M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

HF Advisory Group deployed $9.36M of net new capital in Q4 2025, opening 2 new positions and adding to 108 existing holdings. Its largest new stake was Healthpeak Properties: 93,743 shares worth $1.51M.

By sector, the portfolio is most concentrated in Financials at 11% of assets, down from 11% a quarter earlier, followed by Technology and Communication Services.

On the sell side, the largest reduction was United Parcel Service, an estimated $1.55M trimmed.

  • HF Advisory Group's largest Q4 2025 buy was Healthpeak Properties: 93,743 shares worth $1.51M.
  • HF Advisory Group added most to General Mills in Q4 2025, an estimated $1.73M increase.
  • HF Advisory Group's biggest Q4 2025 reduction was United Parcel Service, cutting an estimated $1.55M.
  • HF Advisory Group's ten largest holdings make up 21% of its $287M portfolio in Q4 2025.
  • HF Advisory Group opened 2 new positions and closed 0 in Q4 2025.
  • HF Advisory Group's portfolio value rose 5.3% quarter-over-quarter to $287M.

Based on HF Advisory Group's 13F filing for Q4 2025, filed 16 Jan 2026.