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HAG

HF Advisory Group Portfolio holdings

AUM $323M
1-Year Est. Return 17.8%
This Fund
S&P 500
This Quarter Est. Return
+2.36%
1 Year Est. Return
+17.8%
3 Year Est. Return
+64.16%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$287M
AUM Growth
+$14.3M
Cap. Flow
+$9.36M
Cap. Flow %
3.26%
Top 10 Hldgs %
21.21%
Holding
168
New
2
Increased
108
Reduced
56
Closed
–

Top Buys

Rank Stock Value
1
GIS icon
General Mills
GIS
+$1.73M
2
DOC icon
Healthpeak Properties
DOC
+$1.65M
3
KVUE icon
Kenvue
KVUE
+$1.21M
4
PM icon
Philip Morris
PM
+$837K
5
AMZN icon
Amazon
AMZN
+$836K

Top Sells

Rank Stock Value
1
UPS icon
United Parcel Service
UPS
+$1.55M
2
PFE icon
Pfizer
PFE
+$1.52M
3
V icon
Visa
V
+$671K
4
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$537K
5
MA icon
Mastercard
MA
+$443K

Sector Composition

Rank Sector Weight
1 Financials 10.79%
2 Technology 10.62%
3 Communication Services 9.37%
4 Healthcare 8.4%
5 Consumer Staples 7.91%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
SO icon
26
Southern Company
SO
$110B
$3.1M 1.08%
35,551
+3,431
+11% +$313K
TFC icon
27
Truist Financial
TFC
$63.2B
$3.06M 1.07%
62,280
+4,905
+9% +$226K
TSM icon
28
TSMC
TSM
$2.09T
$3.04M 1.06%
10,014
+523
+6% +$153K
PEP icon
29
PepsiCo
PEP
$186B
$3.04M 1.06%
21,203
+1,528
+8% +$225K
ESGU icon
30
iShares ESG Aware MSCI USA ETF
ESGU
$17.6B
$3.03M 1.06%
20,361
+338
+2% +$50K
AAPL icon
31
Apple
AAPL
$4.89T
$2.96M 1.03%
10,891
-310
-3% -$83.2K
VOD icon
32
Vodafone
VOD
$34.9B
$2.96M 1.03%
223,712
+15,265
+7% +$185K
CWB icon
33
State Street SPDR Bloomberg Convertible Securities ETF
CWB
$5.64B
$2.95M 1.03%
33,067
+1,579
+5% +$144K
V icon
34
Visa
V
$677B
$2.89M 1.01%
8,228
-1,969
-19% -$671K
NVDA icon
35
NVIDIA
NVDA
$5.01T
$2.86M 1%
15,356
-79
-0.5% -$14.7K
BTI icon
36
British American Tobacco
BTI
$132B
$2.72M 0.95%
48,054
+6,652
+16% +$363K
T icon
37
AT&T
T
$165B
$2.65M 0.92%
106,515
+13,961
+15% +$353K
KRC icon
38
Kilroy Realty
KRC
$4.58B
$2.61M 0.91%
69,929
+707
+1% +$28.9K
GILD icon
39
Gilead Sciences
GILD
$161B
$2.53M 0.88%
20,576
+712
+4% +$86.5K
AMAT icon
40
Applied Materials
AMAT
$426B
$2.51M 0.87%
9,758
-1,794
-16% -$430K
NI icon
41
NiSource
NI
$22.4B
$2.48M 0.86%
59,281
+4,703
+9% +$201K
COP icon
42
ConocoPhillips
COP
$147B
$2.41M 0.84%
25,724
+4,339
+20% +$392K
ELV icon
43
Elevance Health
ELV
$81.9B
$2.37M 0.83%
6,767
-1,283
-16% -$434K
VGT icon
44
Vanguard Information Technology ETF
VGT
$139B
$2.33M 0.81%
24,728
-648
-3% -$61.6K
TSLA icon
45
Tesla
TSLA
$1.24T
$2.28M 0.8%
5,067
+248
+5% +$110K
GIS icon
46
General Mills
GIS
$19.2B
$2.26M 0.79%
48,576
+36,401
+299% +$1.73M
LYG icon
47
Lloyds Banking Group
LYG
$87.4B
$2.23M 0.78%
421,216
+19,512
+5% +$94.5K
PFE icon
48
Pfizer
PFE
$140B
$2.22M 0.77%
89,146
-60,205
-40% -$1.52M
DON icon
49
WisdomTree US MidCap Dividend Fund
DON
$4.03B
$2.18M 0.76%
42,304
+1,632
+4% +$84.1K
LLY icon
50
Eli Lilly
LLY
$1.07T
$2.18M 0.76%
2,025
-198
-9% -$189K
1
2
3 4 5

Similar funds

BOS
Bank of Stockton Stockton, California $323M AUM 22.34% 1-Year Est. Return
UOC
University of Chicago Chicago, Illinois $323M AUM 14.1% 1-Year Est. Return
AIA
AIMZ Investment Advisors Los Altos, California $324M AUM 18.77% 1-Year Est. Return
FAL
Focused Alpha LLC Denver, Colorado $324M AUM
QPW
Quantum Private Wealth Tampa, Florida $324M AUM 37.9% 1-Year Est. Return
BCP
Bayberry Capital Partners New York $323M AUM 27.31% 1-Year Est. Return
WAOI
Wealth Advisors of Iowa West Des Moines, Iowa $323M AUM 14.23% 1-Year Est. Return
CRI
Commonwealth Retirement Investments Richmond, Virginia $323M AUM 24.17% 1-Year Est. Return

HF Advisory Group's Q4 2025 Portfolio in Review

As of Q4 2025, HF Advisory Group held 168 positions worth $287M, up 5.3% from $272M the previous quarter. Its ten largest holdings account for 21% of the portfolio.

HF Advisory Group deployed $9.36M of net new capital in Q4 2025, opening 2 new positions and adding to 108 existing holdings. Its largest new stake was Healthpeak Properties: 93,743 shares worth $1.51M.

By sector, the portfolio is most concentrated in Financials at 11% of assets, down from 11% a quarter earlier, followed by Technology and Communication Services.

On the sell side, the largest reduction was United Parcel Service, an estimated $1.55M trimmed.

  • HF Advisory Group's largest Q4 2025 buy was Healthpeak Properties: 93,743 shares worth $1.51M.
  • HF Advisory Group added most to General Mills in Q4 2025, an estimated $1.73M increase.
  • HF Advisory Group's biggest Q4 2025 reduction was United Parcel Service, cutting an estimated $1.55M.
  • HF Advisory Group's ten largest holdings make up 21% of its $287M portfolio in Q4 2025.
  • HF Advisory Group opened 2 new positions and closed 0 in Q4 2025.
  • HF Advisory Group's portfolio value rose 5.3% quarter-over-quarter to $287M.

Based on HF Advisory Group's 13F filing for Q4 2025, filed 16 Jan 2026.