Heritage Trust’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $26.7M | Sell |
93,099
-1,233
| -1% | -$387K | 2.68% | 6 |
|
|
2025
Q4 | $29.6M | Sell |
94,332
-1,387
| -1% | -$397K | 3.01% | 5 |
|
|
2025
Q3 | $23.3M | Sell |
95,719
-249
| -0.3% | -$52.3K | 2.47% | 6 |
|
|
2025
Q2 | $17M | Buy |
95,968
+575
| +0.6% | +$95K | 1.97% | 7 |
|
|
2025
Q1 | $14.9M | Sell |
95,393
-7,259
| -7% | -$1.33M | 1.81% | 8 |
|
|
2024
Q4 | $19.5M | Buy |
+102,652
| New | +$18.1M | 2.3% | 5 |
|
|
2024
Q2 | $19.8M | Sell |
107,737
-1,223
| -1% | -$208K | 2.61% | 4 |
|
|
2024
Q1 | $16.6M | Sell |
108,960
-1,105
| -1% | -$159K | 2.22% | 4 |
|
|
2023
Q4 | $15.5M | Buy |
110,065
+1,741
| +2% | +$236K | 2.18% | 4 |
|
|
2023
Q3 | $14.3M | Sell |
108,324
-1,413
| -1% | -$184K | 2.23% | 4 |
|
|
2023
Q2 | $13.3M | Buy |
109,737
+5,706
| +5% | +$660K | 1.94% | 5 |
|
|
2023
Q1 | $10.8M | Buy |
104,031
+1,158
| +1% | +$112K | 1.7% | 8 |
|
|
2022
Q4 | $9.13M | Sell |
102,873
-3,049
| -3% | -$291K | 1.49% | 10 |
|
|
2022
Q3 | $10.2M | Buy |
105,922
+1,742
| +2% | +$195K | 1.78% | 9 |
|
|
2022
Q2 | $11.4M | Sell |
104,180
-700
| -0.7% | -$82.7K | 1.87% | 7 |
|
|
2022
Q1 | $14.6M | Buy |
104,880
+1,840
| +2% | +$250K | 2.07% | 4 |
|
|
2021
Q4 | $14.9M | Buy |
103,040
+1,200
| +1% | +$173K | 1.91% | 7 |
|
|
2021
Q3 | $13.6M | Buy |
101,840
+1,960
| +2% | +$270K | 1.91% | 7 |
|
|
2021
Q2 | $12.5M | Buy |
99,880
+2,520
| +3% | +$300K | 1.79% | 7 |
|
|
2021
Q1 | $10.1M | Sell |
97,360
-2,060
| -2% | -$204K | 1.54% | 11 |
|
|
2020
Q4 | $8.71M | Sell |
99,420
-980
| -1% | -$82.7K | 1.41% | 17 |
|
|
2020
Q3 | $7.38M | Sell |
100,400
-3,360
| -3% | -$256K | 1.37% | 18 |
|
|
2020
Q2 | $7.33M | Buy |
103,760
+8,680
| +9% | +$586K | 1.44% | 15 |
|
|
2020
Q1 | $5.53M | Sell |
95,080
-680
| -0.7% | -$46.1K | 1.38% | 19 |
|
|
2019
Q4 | $6.4M | Sell |
95,760
-3,280
| -3% | -$212K | 1.28% | 19 |
|
|
2019
Q3 | $6.04M | Sell |
99,040
-660
| -0.7% | -$39.1K | 1.3% | 19 |
|
|
2019
Q2 | $5.39M | Sell |
99,700
-2,040
| -2% | -$118K | 1.2% | 23 |
|
|
2019
Q1 | $5.97M | Sell |
101,740
-1,240
| -1% | -$69.6K | 1.38% | 17 |
|
|
2018
Q4 | $5.33M | Sell |
102,980
-700
| -0.7% | -$37.5K | 2.2% | 8 |
|
|
2018
Q3 | $6.19M | Sell |
103,680
-220
| -0.2% | -$13.2K | 2.22% | 8 |
|
|
2018
Q2 | $5.8M | Sell |
103,900
-800
| -0.8% | -$43.2K | 2.18% | 7 |
|
|
2018
Q1 | $5.4M | Sell |
104,700
-6,600
| -6% | -$364K | 2.02% | 7 |
|
|
2017
Q4 | $5.82M | Buy |
111,300
+260
| +0.2% | +$13.2K | 2.09% | 7 |
|
|
2017
Q3 | $5.33M | Buy |
111,040
+1,220
| +1% | +$56.8K | 1.96% | 8 |
|
|
2017
Q2 | $4.99M | Buy |
109,820
+680
| +0.6% | +$31.1K | 1.92% | 8 |
|
|
2017
Q1 | $4.53M | Buy |
+109,140
| New | +$4.48M | 1.73% | 10 |
|
Other funds holding GOOG
VCM
VPM
Heritage Trust's GOOG Position: Q1 2026 in Review
Heritage Trust reduced its Alphabet (Google) Class C (GOOG) stake by 1.3% in Q1 2026, selling an estimated $387K and leaving 93,099 shares worth $26.7M. The position accounts for 2.68% of the portfolio, ranked #6.
Heritage Trust first reported a position in GOOG in Q1 2017 and has held it in 36 quarters since. The position peaked at $29.6M in Q4 2025. 5,121 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- Heritage Trust held 93,099 shares of Alphabet (Google) Class C worth $26.7M as of Q1 2026.
- Heritage Trust sold 1,233 Alphabet (Google) Class C shares in Q1 2026, an estimated $387K.
- Alphabet (Google) Class C made up 2.68% of Heritage Trust's portfolio in Q1 2026, its #6 holding.
- Heritage Trust first reported a position in Alphabet (Google) Class C in Q1 2017 and has held it in 36 quarters since.
- Heritage Trust's Alphabet (Google) Class C position peaked at $29.6M in Q4 2025.
- 5,121 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on Heritage Trust's 13F filing for Q1 2026, filed 13 May 2026.