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Hardy Reed

Hardy Reed Portfolio holdings

AUM $1.58B Turnover 18.15%
1-Year Est. Return 14.98%
 

Hardy Reed is a Mississippi wealth management firm that plans and manages money for individuals, trusts and estates, and also advises retirement plans and charities. Scott Reed and John Hardy started it in 2006 and still own it, with Reed as chief executive and Hardy as president. Reed was a broker at J.J.B. Hilliard, W.L. Lyons from 1985 until 2006, and Hardy met him there after moving to the firm. Client portfolios are built mostly from mutual funds and ETFs, using fundamental analysis and a long-term approach, and for some clients the firm brings in an outside manager to run a portfolio of individual securities.

This Fund
S&P 500
This Quarter Est. Return
+0.72%
1 Year Est. Return
+14.98%
3 Year Est. Return
+77.49%
5 Year Est. Return
+66.64%
10 Year Est. Return
–
AUM
$1.58B
AUM Growth
+$24.1M
Cap. Flow
+$20.6M
Cap. Flow %
1.3%
Top 10 Hldgs %
65.68%
Holding
281
New
29
Increased
143
Reduced
44
Closed
22
Avg Time Held
2.7 years
Top 10 Avg Time Held
4.2 years
Top 20 Avg Time Held
4.4 years

Sector Composition

Rank Sector Weight
1 Miscellaneous 70.12%
2 Financials 12.95%
3 Technology 7.3%
4 Communication Services 2.39%
5 Industrials 2.09%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow Held Since
EOG icon
201
EOG Resources
EOG
$80.7B
$316K 0.02%
2,297
+37
+2% +$5.28K
2024 Q2
9 quarters
C icon
202
Citigroup
C
$205B
$312K 0.02%
2,409
+166
+7% +$22.4K
2026 Q2
1 quarter
PSX icon
203
Phillips 66
PSX
$103B
$307K 0.02%
+1,204
New +$275K
2026 Q3
0 quarters
SO icon
204
Southern Company
SO
$108B
$305K 0.02%
3,683
+38
+1% +$3.46K
2026 Q2
1 quarter
SAN icon
205
Banco Santander
SAN
$175B
$302K 0.02%
21,840
+2,103
+11% +$30.1K
2026 Q2
1 quarter
UPS icon
206
United Parcel Service
UPS
$94B
$300K 0.02%
3,210
+71
+2% +$7.45K
2024 Q4
7 quarters
SUNB icon
207
Sunbelt Rentals Holdings
SUNB
$33.4B
$298K 0.02%
4,069
+52
+1% +$3.88K
2026 Q1
2 quarters
SAP icon
208
SAP
SAP
$270B
$291K 0.02%
+1,397
New +$271K
2026 Q3
0 quarters
BABA icon
209
Alibaba
BABA
$235B
$290K 0.02%
+2,697
New +$312K
2026 Q3
0 quarters
FHI icon
210
Federated Hermes
FHI
$4.7B
$288K 0.02%
5,117
+19
+0.4% +$1.15K
2024 Q4
7 quarters
NVS icon
211
Novartis
NVS
$303B
$283K 0.02%
1,984
+544
+38% +$82.5K
2026 Q1
2 quarters
NVO icon
212
Novo Nordisk
NVO
$179B
$275K 0.02%
7,261
+2,715
+60% +$125K
2026 Q2
1 quarter
MDT icon
213
Medtronic
MDT
$129B
$274K 0.02%
3,178
+88
+3% +$7.76K
2024 Q2
9 quarters
IBN icon
214
ICICI Bank
IBN
$123B
$273K 0.02%
9,906
+2,987
+43% +$87.8K
2026 Q2
1 quarter
KB icon
215
KB Financial Group
KB
$39.4B
$271K 0.02%
+2,205
New +$268K
2026 Q3
0 quarters
AKRE icon
216
Akre Focus ETF
AKRE
$5.35B
$270K 0.02%
5,126
-444
-8% -$25.4K
2025 Q4
3 quarters
SHG icon
217
Shinhan Financial Group
SHG
$29.5B
$268K 0.02%
+3,454
New +$261K
2026 Q3
0 quarters
TM icon
218
Toyota
TM
$247B
$267K 0.02%
+1,457
New +$273K
2026 Q3
0 quarters
CP icon
219
Canadian Pacific Kansas City
CP
$82.3B
$266K 0.02%
3,125
-27
-0.9% -$2.45K
2024 Q2
9 quarters
DGII icon
220
Digi International
DGII
$2.22B
$265K 0.02%
3,480
-725
-17% -$52.7K
2026 Q1
2 quarters
AEP icon
221
American Electric Power
AEP
$70.2B
$265K 0.02%
+2,232
New +$283K
2026 Q3
0 quarters
GD icon
222
General Dynamics
GD
$98.1B
$264K 0.02%
797
+12
+2% +$4.46K
2024 Q2
9 quarters
HPQ icon
223
HP
HPQ
$26B
$258K 0.02%
+8,234
New +$238K
2026 Q3
0 quarters
WF icon
224
Woori Financial
WF
$17.1B
$254K 0.02%
+3,359
New +$237K
2026 Q3
0 quarters
HESM icon
225
Hess Midstream
HESM
$3.92B
$252K 0.02%
6,740
– –
2024 Q2
9 quarters

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Hardy Reed's Q3 2026 Portfolio in Review

As of Q3 2026, Hardy Reed held 281 positions worth $1.58B, up 1.5% from $1.56B the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Hardy Reed's Q3 2026 filing shows 29 new, 143 increased, 44 reduced and 22 closed positions. Its largest new stake was Altria Group: 13,080 shares worth $881K. The largest sale was Booking.com, an estimated $1.68M.

By sector, the portfolio is most concentrated in Miscellaneous at 70% of assets, down from 71% a quarter earlier, followed by Financials and Technology.

  • Hardy Reed's largest Q3 2026 buy was Altria Group: 13,080 shares worth $881K.
  • Hardy Reed added most to U.S. Core Equity 1 Portfolio ETF Class Shares in Q3 2026, an estimated $2.21M increase.
  • Hardy Reed's biggest Q3 2026 reduction was Booking.com, cutting an estimated $1.68M.
  • Hardy Reed fully exited Bank of America in Q3 2026, selling an estimated $574K.
  • Hardy Reed's ten largest holdings make up 66% of its $1.58B portfolio in Q3 2026.
  • Hardy Reed opened 29 new positions and closed 22 in Q3 2026.
  • Hardy Reed's portfolio value rose 1.5% quarter-over-quarter to $1.58B.

Based on Hardy Reed's 13F filing for Q3 2026, filed 6 Nov 2026.