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Hardy Reed

Hardy Reed Portfolio holdings

AUM $1.58B Turnover 18.15%
1-Year Est. Return 14.98%
 

Hardy Reed is a Mississippi wealth management firm that plans and manages money for individuals, trusts and estates, and also advises retirement plans and charities. Scott Reed and John Hardy started it in 2006 and still own it, with Reed as chief executive and Hardy as president. Reed was a broker at J.J.B. Hilliard, W.L. Lyons from 1985 until 2006, and Hardy met him there after moving to the firm. Client portfolios are built mostly from mutual funds and ETFs, using fundamental analysis and a long-term approach, and for some clients the firm brings in an outside manager to run a portfolio of individual securities.

This Fund
S&P 500
This Quarter Est. Return
+0.72%
1 Year Est. Return
+14.98%
3 Year Est. Return
+77.49%
5 Year Est. Return
+66.64%
10 Year Est. Return
–
AUM
$1.58B
AUM Growth
+$24.1M
Cap. Flow
+$20.6M
Cap. Flow %
1.3%
Top 10 Hldgs %
65.68%
Holding
281
New
29
Increased
143
Reduced
44
Closed
22
Avg Time Held
2.7 years
Top 10 Avg Time Held
4.2 years
Top 20 Avg Time Held
4.4 years

Top Buys

Rank Stock Value
1
DCOR icon
U.S. Core Equity 1 Portfolio ETF Class Shares
DCOR
+$2.21M
2
PM icon
Philip Morris
PM
+$2.01M
3
IAGG icon
iShares Core International Aggregate Bond Fund
IAGG
+$1.93M
4
VCSH icon
Vanguard Short-Term Corporate Bond ETF
VCSH
+$1.55M
5
RNST icon
Renasant Corp
RNST
+$1.47M

Top Sells

Rank Stock Value
1
BKNG icon
Booking.com
BKNG
+$1.68M
2
UBER icon
Uber
UBER
+$1.51M
3
HON icon
Honeywell
HON
+$1.1M
4
VXUS icon
Vanguard Total International Stock ETF
VXUS
+$943K
5
VTI icon
Vanguard Morningstar Total Stock Market ETF
VTI
+$927K

Sector Composition

Rank Sector Weight
1 Miscellaneous 70.12%
2 Financials 12.95%
3 Technology 7.3%
4 Communication Services 2.39%
5 Industrials 2.09%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow Held Since
ULTA icon
176
Ulta Beauty
ULTA
$28.2B
$445K 0.03%
814
+69
+9% +$35.8K
2024 Q3
8 quarters
TGT icon
177
Target
TGT
$73.9B
$442K 0.03%
+2,824
New +$425K
2026 Q3
0 quarters
MCD icon
178
McDonald's
MCD
$194B
$432K 0.03%
1,869
+196
+12% +$51.6K
2024 Q4
7 quarters
SONY icon
179
Sony
SONY
$154B
$428K 0.03%
18,210
+1,494
+9% +$34.2K
2024 Q2
9 quarters
AZN icon
180
AstraZeneca
AZN
$288B
$424K 0.03%
2,623
+127
+5% +$21.2K
2024 Q2
9 quarters
SSD icon
181
Simpson Manufacturing
SSD
$8.18B
$423K 0.03%
2,478
+3
+0.1% +$557
2023 Q4
11 quarters
SCHB icon
182
Schwab US Broad Market ETF
SCHB
$44.6B
$421K 0.03%
14,351
– –
2023 Q3
12 quarters
NWG icon
183
NatWest
NWG
$62.8B
$405K 0.03%
22,321
– –
2025 Q1
6 quarters
SIRI icon
184
SiriusXM
SIRI
$10.9B
$403K 0.03%
15,591
+101
+0.7% +$2.94K
2024 Q4
7 quarters
BCS icon
185
Barclays
BCS
$76.9B
$397K 0.03%
16,378
– –
2025 Q4
3 quarters
MEDP icon
186
Medpace
MEDP
$18.6B
$396K 0.03%
635
+3
+0.5% +$1.76K
2023 Q2
13 quarters
VONE icon
187
Vanguard Russell 1000 ETF
VONE
$9.44B
$396K 0.03%
1,150
-55
-5% -$18.9K
2022 Q4
15 quarters
SU icon
188
Suncor Energy
SU
$79.4B
$375K 0.02%
5,532
+29
+0.5% +$1.89K
2024 Q2
9 quarters
OKE icon
189
Oneok
OKE
$55.6B
$374K 0.02%
4,385
+64
+1% +$5.89K
2024 Q2
9 quarters
ETN icon
190
Eaton
ETN
$140B
$358K 0.02%
834
+55
+7% +$23K
2024 Q3
8 quarters
UMC icon
191
United Microelectronic
UMC
$40.3B
$358K 0.02%
14,632
+3,240
+28% +$69.3K
2025 Q4
3 quarters
MTN icon
192
Vail Resorts
MTN
$5.52B
$352K 0.02%
2,566
– –
2024 Q2
9 quarters
SEIC icon
193
SEI Investments
SEIC
$13.1B
$350K 0.02%
3,408
– –
2024 Q2
9 quarters
NTR icon
194
Nutrien
NTR
$34B
$350K 0.02%
4,979
-26
-0.5% -$1.85K
2024 Q3
8 quarters
PFE icon
195
Pfizer
PFE
$168B
$341K 0.02%
11,952
+2,631
+28% +$70K
2025 Q2
5 quarters
COLB icon
196
Columbia Banking Systems
COLB
$17.2B
$337K 0.02%
11,791
– –
2025 Q3
4 quarters
KMX icon
197
CarMax
KMX
$7.65B
$331K 0.02%
6,015
– –
2020 Q2
25 quarters
T icon
198
AT&T
T
$150B
$328K 0.02%
+13,422
New +$324K
2026 Q3
0 quarters
KGS icon
199
Kodiak Gas Services
KGS
$4.43B
$323K 0.02%
6,100
-1,155
-16% -$70.6K
2026 Q1
2 quarters
SPGI icon
200
S&P Global
SPGI
$138B
$320K 0.02%
811
+18
+2% +$7.62K
2024 Q2
9 quarters
6 7
8
9 10

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Hardy Reed's Q3 2026 Portfolio in Review

As of Q3 2026, Hardy Reed held 281 positions worth $1.58B, up 1.5% from $1.56B the previous quarter. Its ten largest holdings account for 66% of the portfolio.

Hardy Reed's Q3 2026 filing shows 29 new, 143 increased, 44 reduced and 22 closed positions. Its largest new stake was Altria Group: 13,080 shares worth $881K. The largest sale was Booking.com, an estimated $1.68M.

By sector, the portfolio is most concentrated in Miscellaneous at 70% of assets, down from 71% a quarter earlier, followed by Financials and Technology.

  • Hardy Reed's largest Q3 2026 buy was Altria Group: 13,080 shares worth $881K.
  • Hardy Reed added most to U.S. Core Equity 1 Portfolio ETF Class Shares in Q3 2026, an estimated $2.21M increase.
  • Hardy Reed's biggest Q3 2026 reduction was Booking.com, cutting an estimated $1.68M.
  • Hardy Reed fully exited Bank of America in Q3 2026, selling an estimated $574K.
  • Hardy Reed's ten largest holdings make up 66% of its $1.58B portfolio in Q3 2026.
  • Hardy Reed opened 29 new positions and closed 22 in Q3 2026.
  • Hardy Reed's portfolio value rose 1.5% quarter-over-quarter to $1.58B.

Based on Hardy Reed's 13F filing for Q3 2026, filed 6 Nov 2026.