GCM
GOOG icon

Generation Capital Management’s Alphabet (Google) Class C GOOG Stock Holding History

Generation Capital Management’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$10.1M Sell
28,634
-320
-1% -$114K 6.21% 2
2026
Q1 		$8.31M Buy
28,954
+40
+0.1% +$12.6K 6.07% 4
2025
Q4 		$9.07M Buy
28,914
+4,024
+16% +$1.15M 5.88% 2
2025
Q3 		$6.06M Buy
24,890
+878
+4% +$185K 4.39% 5
2025
Q2 		$4.26M Sell
24,012
-2,011
-8% -$332K 3.37% 7
2025
Q1 		$4.07M Buy
26,023
+136
+0.5% +$24.9K 3.66% 7
2024
Q4 		$4.93M Buy
+25,887
New +$4.57M 4.23% 5

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.38T AUM 44.17% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Generation Capital Management's GOOG Position: Q2 2026 in Review

Generation Capital Management reduced its Alphabet (Google) Class C (GOOG) stake by 1.1% in Q2 2026, selling an estimated $114K and leaving 28,634 shares worth $10.1M. The position accounts for 6.21% of the portfolio, ranked #2.

Generation Capital Management first reported a position in GOOG in Q4 2024 and has held it in 7 quarters since. 5,268 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Generation Capital Management held 28,634 shares of Alphabet (Google) Class C worth $10.1M as of Q2 2026.
  • Generation Capital Management sold 320 Alphabet (Google) Class C shares in Q2 2026, an estimated $114K.
  • Alphabet (Google) Class C made up 6.21% of Generation Capital Management's portfolio in Q2 2026, its #2 holding.
  • Generation Capital Management first reported a position in Alphabet (Google) Class C in Q4 2024 and has held it in 7 quarters since.
  • 5,268 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Generation Capital Management's 13F filing for Q2 2026, filed 13 Aug 2026.