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Generation Capital Management’s Alphabet (Google) Class C GOOG Stock Holding History

Generation Capital Management’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q1 		$8.31M Buy
28,954
+40
+0.1% +$12.6K 6.07% 4
2025
Q4 		$9.07M Buy
28,914
+4,024
+16% +$1.15M 5.88% 2
2025
Q3 		$6.06M Buy
24,890
+878
+4% +$185K 4.39% 5
2025
Q2 		$4.26M Sell
24,012
-2,011
-8% -$332K 3.37% 7
2025
Q1 		$4.07M Buy
26,023
+136
+0.5% +$24.9K 3.66% 7
2024
Q4 		$4.93M Buy
+25,887
New +$4.57M 4.23% 5

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
VCM
Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return
VPM
Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM
Morgan Stanley
Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return
T. Rowe Price Associates
T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Generation Capital Management's GOOG Position: Q1 2026 in Review

Generation Capital Management increased its Alphabet (Google) Class C (GOOG) stake by 0.14% in Q1 2026, buying an estimated $12.6K and bringing the position to 28,954 shares worth $8.31M. The position accounts for 6.07% of the portfolio, ranked #4.

Generation Capital Management first reported a position in GOOG in Q4 2024 and has held it in 6 quarters since. The position peaked at $9.07M in Q4 2025. 5,131 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

  • Generation Capital Management held 28,954 shares of Alphabet (Google) Class C worth $8.31M as of Q1 2026.
  • Generation Capital Management bought 40 Alphabet (Google) Class C shares in Q1 2026, an estimated $12.6K.
  • Alphabet (Google) Class C made up 6.07% of Generation Capital Management's portfolio in Q1 2026, its #4 holding.
  • Generation Capital Management first reported a position in Alphabet (Google) Class C in Q4 2024 and has held it in 6 quarters since.
  • Generation Capital Management's Alphabet (Google) Class C position peaked at $9.07M in Q4 2025.
  • 5,131 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Generation Capital Management's 13F filing for Q1 2026, filed 8 May 2026.