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BFC Planning, Inc.’s Alphabet (Google) Class C GOOG Stock Holding History

BFC Planning, Inc.’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$22.7M Sell
64,223
-2,846
-4% -$1.02M 0.92% 11
2026
Q1 		$19.2M Sell
67,069
-23,917
-26% -$7.51M 0.86% 16
2025
Q4 		$28.6M Buy
90,986
+57,346
+170% +$16.4M 1.26% 8
2025
Q3 		$8.19M Buy
33,640
+191
+0.6% +$40.1K 0.59% 30
2025
Q2 		$5.93M Buy
33,449
+3,515
+12% +$581K 0.47% 40
2025
Q1 		$4.68M Sell
29,934
-667
-2% -$122K 0.41% 44
2024
Q4 		$5.83M Buy
+30,601
New +$5.4M 0.48% 37

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.38T AUM 44.17% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

BFC Planning, Inc.'s GOOG Position: Q2 2026 in Review

BFC Planning, Inc. reduced its Alphabet (Google) Class C (GOOG) stake by 4.2% in Q2 2026, selling an estimated $1.02M and leaving 64,223 shares worth $22.7M. The position accounts for 0.92% of the portfolio, ranked #11.

BFC Planning, Inc. first reported a position in GOOG in Q4 2024 and has held it in 7 quarters since. The position peaked at $28.6M in Q4 2025. 5,288 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • BFC Planning, Inc. held 64,223 shares of Alphabet (Google) Class C worth $22.7M as of Q2 2026.
  • BFC Planning, Inc. sold 2,846 Alphabet (Google) Class C shares in Q2 2026, an estimated $1.02M.
  • Alphabet (Google) Class C made up 0.92% of BFC Planning, Inc.'s portfolio in Q2 2026, its #11 holding.
  • BFC Planning, Inc. first reported a position in Alphabet (Google) Class C in Q4 2024 and has held it in 7 quarters since.
  • BFC Planning, Inc.'s Alphabet (Google) Class C position peaked at $28.6M in Q4 2025.
  • 5,288 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on BFC Planning, Inc.'s 13F filing for Q2 2026, filed 29 Oct 2026.