First Foundation Advisors’s Alphabet (Google) Class C GOOG Stock Holding History
Bought
Maintained
Sold
| Quarter | Market Value | Status | Shares |
Change in Stake | Trade Value | Portfolio Weight | Portfolio Position | |
|---|---|---|---|---|---|---|---|---|
|
2026
Q1 | $110M | Sell |
382,442
-8,847
| -2% | -$2.78M | 4.42% | 3 |
|
|
2025
Q4 | $123M | Sell |
391,289
-43,587
| -10% | -$12.5M | 4.63% | 3 |
|
|
2025
Q3 | $106M | Sell |
434,876
-51,113
| -11% | -$10.7M | 3.91% | 3 |
|
|
2025
Q2 | $86.2M | Sell |
485,989
-22,379
| -4% | -$3.7M | 3.19% | 3 |
|
|
2025
Q1 | $79.4M | Sell |
508,368
-33,065
| -6% | -$6.06M | 3.23% | 5 |
|
|
2024
Q4 | $103M | Sell |
541,433
-18,507
| -3% | -$3.27M | 3.88% | 3 |
|
|
2024
Q3 | $93.6M | Sell |
559,940
-46,645
| -8% | -$7.89M | 3.53% | 4 |
|
|
2024
Q2 | $111M | Sell |
606,585
-5,263
| -0.9% | -$895K | 4.25% | 3 |
|
|
2024
Q1 | $93.2M | Sell |
611,848
-24,260
| -4% | -$3.5M | 3.73% | 3 |
|
|
2023
Q4 | $89.6M | Sell |
636,108
-79,658
| -11% | -$10.8M | 4.09% | 2 |
|
|
2023
Q3 | $94.4M | Sell |
715,766
-56,505
| -7% | -$7.35M | 4.41% | 2 |
|
|
2023
Q2 | $93.4M | Sell |
772,271
-51,006
| -6% | -$5.9M | 4.04% | 2 |
|
|
2023
Q1 | $85.6M | Sell |
823,277
-34,388
| -4% | -$3.32M | 3.94% | 2 |
|
|
2022
Q4 | $76.1M | Sell |
857,665
-19,581
| -2% | -$1.87M | 3.64% | 2 |
|
|
2022
Q3 | $84.3M | Sell |
877,246
-26,294
| -3% | -$2.94M | 4.13% | 2 |
|
|
2022
Q2 | $98.8M | Sell |
903,540
-86,960
| -9% | -$10.3M | 4.37% | 2 |
|
|
2022
Q1 | $138M | Sell |
990,500
-52,640
| -5% | -$7.16M | 4.99% | 2 |
|
|
2021
Q4 | $151M | Buy |
1,043,140
+13,420
| +1% | +$1.94M | 5.19% | 2 |
|
|
2021
Q3 | $137M | Buy |
1,029,720
+11,480
| +1% | +$1.58M | 5.12% | 2 |
|
|
2021
Q2 | $128M | Sell |
1,018,240
-86,800
| -8% | -$10.3M | 4.91% | 2 |
|
|
2021
Q1 | $114M | Sell |
1,105,040
-20,860
| -2% | -$2.07M | 4.9% | 2 |
|
|
2020
Q4 | $98.6M | Sell |
1,125,900
-177,780
| -14% | -$15M | 4.37% | 3 |
|
|
2020
Q3 | $95.8M | Sell |
1,303,680
-14,060
| -1% | -$1.07M | 4.45% | 4 |
|
|
2020
Q2 | $93.1M | Sell |
1,317,740
-11,640
| -0.9% | -$785K | 4.8% | 4 |
|
|
2020
Q1 | $77.3M | Buy |
1,329,380
+18,640
| +1% | +$1.26M | 4.74% | 4 |
|
|
2019
Q4 | $87.6M | Buy |
1,310,740
+14,400
| +1% | +$929K | 4.34% | 3 |
|
|
2019
Q3 | $79M | Buy |
1,296,340
+46,660
| +4% | +$2.76M | 4.22% | 3 |
|
|
2019
Q2 | $67.5M | Buy |
1,249,680
+250,980
| +25% | +$14.5M | 3.78% | 4 |
|
|
2019
Q1 | $58.6M | Buy |
998,700
+110,740
| +12% | +$6.21M | 3.47% | 4 |
|
|
2018
Q4 | $46M | Sell |
887,960
-9,360
| -1% | -$501K | 2.9% | 5 |
|
|
2018
Q3 | $53.5M | Buy |
897,320
+17,640
| +2% | +$1.06M | 2.96% | 7 |
|
|
2018
Q2 | $49.1M | Sell |
879,680
-31,760
| -3% | -$1.72M | 2.88% | 7 |
|
|
2018
Q1 | $47M | Buy |
911,440
+12,420
| +1% | +$686K | 2.62% | 6 |
|
|
2017
Q4 | $47M | Buy |
899,020
+14,500
| +2% | +$738K | 2.54% | 6 |
|
|
2017
Q3 | $42.4M | Buy |
884,520
+16,600
| +2% | +$773K | 2.41% | 9 |
|
|
2017
Q2 | $39.4M | Buy |
867,920
+41,700
| +5% | +$1.91M | 2.32% | 11 |
|
|
2017
Q1 | $34.3M | Buy |
826,220
+58,280
| +8% | +$2.39M | 2.12% | 10 |
|
|
2016
Q4 | $29.6M | Buy |
767,940
+183,400
| +31% | +$7.14M | 1.94% | 13 |
|
|
2016
Q3 | $22.7M | Sell |
584,540
-2,020
| -0.3% | -$76.7K | 1.57% | 22 |
|
|
2016
Q2 | $20.3M | Buy |
586,560
+15,620
| +3% | +$561K | 1.46% | 22 |
|
|
2016
Q1 | $21.3M | Sell |
570,940
-4,700
| -0.8% | -$168K | 1.54% | 22 |
|
|
2015
Q4 | $21.8M | Buy |
575,640
+11,920
| +2% | +$428K | 1.49% | 22 |
|
|
2015
Q3 | $17.2M | Buy |
563,720
+6,020
| +1% | +$185K | 1.41% | 24 |
|
|
2015
Q2 | $14.5M | Buy |
557,700
+16,619
| +3% | +$445K | 1.16% | 31 |
|
|
2015
Q1 | $14.8M | Buy |
541,081
+117,642
| +28% | +$3.15M | 1.24% | 29 |
|
|
2014
Q4 | $11.1M | Buy |
423,439
+398,330
| +1,586% | +$10.7M | 0.98% | 41 |
|
|
2014
Q3 | $730K | Sell |
25,109
-281
| -1% | -$8.13K | 0.07% | 112 |
|
|
2014
Q2 | $734K | Buy |
25,390
+7,403
| +41% | +$201K | 0.08% | 93 |
|
|
2014
Q1 | $499K | Buy |
17,987
+5,862
| +48% | +$171K | 0.06% | 103 |
|
|
2013
Q4 | $338K | Buy |
12,125
+2,168
| +22% | +$54.8K | 0.05% | 135 |
|
|
2013
Q3 | $217K | Buy |
+9,957
| New | +$220K | 0.03% | 149 |
|
Other funds holding GOOG
VCM
VPM
First Foundation Advisors's GOOG Position: Q1 2026 in Review
First Foundation Advisors reduced its Alphabet (Google) Class C (GOOG) stake by 2.3% in Q1 2026, selling an estimated $2.78M and leaving 382,442 shares worth $110M. The position accounts for 4.42% of the portfolio, ranked #3.
First Foundation Advisors first reported a position in GOOG in Q3 2013 and has held it in 51 quarters since. The position peaked at $151M in Q4 2021. 5,122 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.
- First Foundation Advisors held 382,442 shares of Alphabet (Google) Class C worth $110M as of Q1 2026.
- First Foundation Advisors sold 8,847 Alphabet (Google) Class C shares in Q1 2026, an estimated $2.78M.
- Alphabet (Google) Class C made up 4.42% of First Foundation Advisors's portfolio in Q1 2026, its #3 holding.
- First Foundation Advisors first reported a position in Alphabet (Google) Class C in Q3 2013 and has held it in 51 quarters since.
- First Foundation Advisors's Alphabet (Google) Class C position peaked at $151M in Q4 2021.
- 5,122 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.
Based on First Foundation Advisors's 13F filing for Q1 2026, filed 4 May 2026.