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EP

Essential Planning Portfolio holdings

AUM $315M
1-Year Est. Return 11.68%
This Fund
S&P 500
This Quarter Est. Return
-2.13%
1 Year Est. Return
+11.68%
3 Year Est. Return
+32.67%
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$15.4B
AUM Growth
+$15.1B
Cap. Flow
+$15.1B
Cap. Flow %
98.41%
Top 10 Hldgs %
71.81%
Holding
314
New
231
Increased
82
Reduced
–
Closed
1

Top Buys

Rank Stock Value
1
BND icon
Vanguard Total Bond Market
BND
+$3.3B
2
DFAU icon
Dimensional US Core Equity Market ETF
DFAU
+$3.13B
3
DFAI
Dimensional International Core Equity Market ETF
DFAI
+$963M
4
VTI icon
Vanguard Total Stock Market ETF
VTI
+$925M
5
LLY icon
Eli Lilly
LLY
+$584M

Top Sells

Rank Stock Value
1
IBTE
iShares iBonds Dec 2024 Term Treasury ETF
IBTE
+$5.13M

Sector Composition

Rank Sector Weight
1 Healthcare 4.11%
2 Technology 1.32%
3 Financials 0.97%
4 Industrials 0.75%
5 Consumer Staples 0.61%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
JNJ icon
151
Johnson & Johnson
JNJ
$624B
$3.25M 0.02%
+20,990
New +$3.25M
AVXL icon
152
Anavex Life Sciences
AVXL
$230M
$3.25M 0.02%
+413,088
New +$3.18M
SIXO icon
153
AllianzIM U.S. Equity 6 Month Buffer10 Apr/Oct ETF
SIXO
$123M
$3.24M 0.02%
+100,752
New +$3.25M
GD icon
154
General Dynamics
GD
$103B
$3.13M 0.02%
+10,855
New +$3.13M
NSC icon
155
Norfolk Southern
NSC
$78.3B
$3.08M 0.02%
+12,118
New +$3.08M
WEC icon
156
WEC Energy
WEC
$37.4B
$3.08M 0.02%
+31,720
New +$3.08M
STT icon
157
State Street
STT
$50.6B
$3.07M 0.02%
+32,500
New +$3.08M
IR icon
158
Ingersoll Rand
IR
$33B
$3.07M 0.02%
+30,810
New +$3.07M
GTLB icon
159
GitLab
GTLB
$5.1B
$3.03M 0.02%
+52,000
New +$3.03M
IGSB icon
160
iShares 1-5 Year Investment Grade Corporate Bond ETF
IGSB
$22.8B
$3M 0.02%
+57,631
New +$3M
SPLV icon
161
Invesco S&P 500 Low Volatility ETF
SPLV
$7.12B
$2.94M 0.02%
+40,690
New +$2.94M
LRCX icon
162
Lam Research
LRCX
$400B
$2.92M 0.02%
+38,540
New +$2.92M
CL icon
163
Colgate-Palmolive
CL
$72.1B
$2.9M 0.02%
+30,355
New +$2.9M
IMCG icon
164
iShares Morningstar Mid-Cap Growth ETF
IMCG
$3.9B
$2.89M 0.02%
+37,830
New +$2.89M
IGIB icon
165
iShares 5-10 Year Investment Grade Corporate Bond ETF
IGIB
$18.3B
$2.85M 0.02%
+54,156
New +$2.84M
DE icon
166
Deere & Co
DE
$165B
$2.82M 0.02%
+6,695
New +$2.82M
HII icon
167
Huntington Ingalls Industries
HII
$11.3B
$2.82M 0.02%
+13,000
New +$2.81M
SDY icon
168
State Street SPDR S&P Dividend ETF
SDY
$21.6B
$2.72M 0.02%
+19,448
New +$2.72M
QUAL icon
169
iShares MSCI USA Quality Factor ETF
QUAL
$45.6B
$2.7M 0.02%
+14,885
New +$2.7M
XLP icon
170
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14B
$2.68M 0.02%
+33,020
New +$2.68M
MSI icon
171
Motorola Solutions
MSI
$67.6B
$2.62M 0.02%
+5,525
New +$2.62M
ACN icon
172
Accenture
ACN
$84.9B
$2.59M 0.02%
+7,202
New +$2.59M
MRK icon
173
Merck
MRK
$322B
$2.52M 0.02%
+24,395
New +$2.51M
VOOV icon
174
Vanguard S&P 500 Value ETF
VOOV
$6.53B
$2.51M 0.02%
+13,081
New +$2.51M
MPC icon
175
Marathon Petroleum
MPC
$91.2B
$2.48M 0.02%
+16,250
New +$2.48M
5 6
7
8 9

Similar funds

WIC
Whitegate Investment Counselors Concord, New Hampshire $315M AUM 10.6% 1-Year Est. Return
EWA
ERTS Wealth Advisors Marquette, Michigan $314M AUM 10.65% 1-Year Est. Return
TF
Tandem Financial Greenwood Village, Colorado $314M AUM 25.09% 1-Year Est. Return
SL
Sentry LLC Memphis, Tennessee $314M AUM 30.11% 1-Year Est. Return
SAMC
Spectrum Asset Management (California) Newport Beach, California $315M AUM 19.93% 1-Year Est. Return
NTCM
Nine Ten Capital Management Chicago, Illinois $315M AUM 62.95% 1-Year Est. Return
KHCM
Kirtland Hills Capital Management Bratenahl, Ohio $315M AUM 20.4% 1-Year Est. Return
OIC
Orion Investment Company St. Louis, Missouri $315M AUM 45.8% 1-Year Est. Return

Essential Planning's Q4 2024 Portfolio in Review

As of Q4 2024, Essential Planning held 314 positions worth $15.4B, up 6,198% from $244M the previous quarter. Its ten largest holdings account for 72% of the portfolio.

Essential Planning deployed $15.1B of net new capital in Q4 2024, opening 231 new positions and adding to 82 existing holdings. Its largest new stake was Procter & Gamble: 69,680 shares worth $11.9M.

By sector, the portfolio is most concentrated in Healthcare at 4.1% of assets, up from 4% a quarter earlier, followed by Technology and Financials.

On the sell side, the most notable exit was iShares iBonds Dec 2024 Term Treasury ETF, an estimated $5.13M sold.

  • Essential Planning's largest Q4 2024 buy was Procter & Gamble: 69,680 shares worth $11.9M.
  • Essential Planning added most to Vanguard Total Bond Market in Q4 2024, an estimated $3.3B increase.
  • Essential Planning fully exited iShares iBonds Dec 2024 Term Treasury ETF in Q4 2024, selling an estimated $5.13M.
  • Essential Planning's ten largest holdings make up 72% of its $15.4B portfolio in Q4 2024.
  • Essential Planning opened 231 new positions and closed 1 in Q4 2024.
  • Essential Planning's portfolio value rose 6,198% quarter-over-quarter to $15.4B.

Based on Essential Planning's 13F filing for Q4 2024, filed 10 Feb 2025.