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Diversify Advisory Services’s Alphabet (Google) Class C GOOG Stock Holding History

Diversify Advisory Services’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$63.3M Buy
193,772
+120,063
+163% +$42.9M 1.06% 14
2026
Q1 		$25.6M Sell
73,709
-38,847
-35% -$12.2M 3.91% 9
2025
Q4 		$37.2M Sell
112,556
-914
-0.8% -$262K 1.18% 15
2025
Q3 		$32.2M Sell
113,470
-1,257
-1% -$264K 1.08% 17
2025
Q2 		$23.4M Buy
114,727
+8,820
+8% +$1.46M 0.9% 19
2025
Q1 		$17.2M Buy
105,907
+358
+0.3% +$65.6K 1.07% 18
2024
Q4 		$20.4M Sell
105,549
-9,143
-8% -$1.61M 1.12% 16
2024
Q3 		$19.1M Sell
114,692
-9,433
-8% -$1.6M 1.03% 17
2024
Q2 		$23.6M Sell
124,125
-26,735
-18% -$4.55M 1.3% 12
2024
Q1 		$23.6M Buy
+150,860
New +$21.8M 1.39% 12

Other funds holding GOOG

BlackRock
BlackRock New York $6.73T AUM 46.02% 1-Year Est. Return
Vanguard Capital Management
Vanguard Capital Management Malvern, Pennsylvania $4.68T AUM
State Street
State Street Boston, Massachusetts $3.37T AUM 44.26% 1-Year Est. Return
JP Morgan Chase
JP Morgan Chase New York $1.81T AUM 41.13% 1-Year Est. Return
Fidelity Investments
Fidelity Investments Boston, Massachusetts $2.3T AUM 54.33% 1-Year Est. Return
Geode Capital Management
Geode Capital Management Boston, Massachusetts $1.88T AUM 44.46% 1-Year Est. Return
Vanguard Portfolio Management
Vanguard Portfolio Management Malvern, Pennsylvania $2.22T AUM
Norges Bank
Norges Bank Oslo, Norway $1T AUM
Morgan Stanley
Morgan Stanley New York $1.89T AUM 35.08% 1-Year Est. Return
Invesco
Invesco Atlanta, Georgia $1.26T AUM 61.52% 1-Year Est. Return

Diversify Advisory Services's GOOG Position: Q2 2026 in Review

Diversify Advisory Services increased its Alphabet (Google) Class C (GOOG) stake by 163% in Q2 2026, buying an estimated $42.9M and bringing the position to 193,772 shares worth $63.3M. The position accounts for 1.06% of the portfolio, ranked #14.

Diversify Advisory Services first reported a position in GOOG in Q1 2024 and has held it in 10 quarters since. 5,220 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Diversify Advisory Services held 193,772 shares of Alphabet (Google) Class C worth $63.3M as of Q2 2026.
  • Diversify Advisory Services bought 120,063 Alphabet (Google) Class C shares in Q2 2026, an estimated $42.9M.
  • Alphabet (Google) Class C made up 1.06% of Diversify Advisory Services's portfolio in Q2 2026, its #14 holding.
  • Diversify Advisory Services first reported a position in Alphabet (Google) Class C in Q1 2024 and has held it in 10 quarters since.
  • 5,220 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Diversify Advisory Services's 13F filing for Q2 2026, filed 10 Aug 2026.