Diversified Portfolios Inc’s Alphabet (Google) Class C GOOG Stock Holding History

Diversified Portfolios Inc’s Portfolio GOOG Stock Details GOOG Fund Activity

Bought

Maintained

Sold

Quarter	Market Value	Status	Shares	Change in Stake	Trade Value	Portfolio Weight	Portfolio Position
2026 Q1	$567K	Hold	1,978	–	–	0.05%	120
2025 Q4	$621K	Buy	1,978 +182	+10%	+$52.1K	0.05%	123
2025 Q3	$437K	Hold	1,796	–	–	0.04%	130
2025 Q2	$319K	Buy	1,796 +245	+16%	+$40.5K	0.03%	136
2025 Q1	$242K	Buy	1,551 +40	+3%	+$7.33K	0.03%	135
2024 Q4	$288K	Buy	1,511 +175	+13%	+$30.9K	0.03%	130
2024 Q3	$223K	Buy	1,336 +16	+1%	+$2.71K	0.03%	132
2024 Q2	$242K	Buy	+1,320	New	+$225K	0.03%	126
2022 Q3	–	Sell	-2,540	Closed	-$278K	–	135
2022 Q2	$278K	Sell	2,540 -1,200	-32%	-$142K	0.08%	103
2022 Q1	$522K	Sell	3,740 -460	-11%	-$62.5K	0.13%	84
2021 Q4	$608K	Sell	4,200 -180	-4%	-$26K	0.15%	74
2021 Q3	$584K	Buy	+4,380	New	+$604K	0.16%	70
2015 Q1	–	Sell	-19,734	Closed	-$522K	–	64
2014 Q4	$522K	Buy	+19,734	New	+$530K	0.31%	37

Other funds holding GOOG

BlackRock New York $5.72T AUM 30.48% 1-Year Est. Return

VCM

Vanguard Capital Management Malvern, Pennsylvania $4.04T AUM

State Street Boston, Massachusetts $2.9T AUM 29.55% 1-Year Est. Return

JP Morgan Chase New York $1.56T AUM 27.86% 1-Year Est. Return

Geode Capital Management Boston, Massachusetts $1.61T AUM 30.72% 1-Year Est. Return

Fidelity Investments Boston, Massachusetts $1.9T AUM 41.92% 1-Year Est. Return

VPM

Vanguard Portfolio Management Malvern, Pennsylvania $1.91T AUM

Morgan Stanley New York $1.66T AUM 25.57% 1-Year Est. Return

T. Rowe Price Associates Baltimore, Maryland $865B AUM 30.76% 1-Year Est. Return

Invesco Atlanta, Georgia $1.02T AUM 30.18% 1-Year Est. Return

Diversified Portfolios Inc's GOOG Position: Q1 2026 in Review

Diversified Portfolios Inc held its Alphabet (Google) Class C (GOOG) position steady in Q1 2026 at 1,978 shares worth $567K. The position accounts for 0.05% of the portfolio, ranked #120.

Diversified Portfolios Inc first reported a position in GOOG in Q4 2014 and has held it in 13 quarters since. The position peaked at $621K in Q4 2025. 5,122 funds tracked by Wall St. Rank hold GOOG as of Q1 2026.

Diversified Portfolios Inc held 1,978 shares of Alphabet (Google) Class C worth $567K as of Q1 2026.
Diversified Portfolios Inc left its Alphabet (Google) Class C share count unchanged in Q1 2026.
Alphabet (Google) Class C made up 0.05% of Diversified Portfolios Inc's portfolio in Q1 2026, its #120 holding.
Diversified Portfolios Inc first reported a position in Alphabet (Google) Class C in Q4 2014 and has held it in 13 quarters since.
Diversified Portfolios Inc's Alphabet (Google) Class C position peaked at $621K in Q4 2025.
5,122 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q1 2026.

Based on Diversified Portfolios Inc's 13F filing for Q1 2026, filed 6 May 2026.