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CFFP

Center for Financial Planning Portfolio holdings

AUM $1.07B
1-Year Est. Return 18.98%
This Fund
S&P 500
This Quarter Est. Return
+8.06%
1 Year Est. Return
+18.98%
3 Year Est. Return
+57.51%
5 Year Est. Return
+61.67%
10 Year Est. Return
–
AUM
$872M
AUM Growth
+$89.3M
Cap. Flow
+$30.2M
Cap. Flow %
3.47%
Top 10 Hldgs %
77.48%
Holding
724
New
24
Increased
110
Reduced
89
Closed
77

Top Buys

Rank Stock Value
1
VO icon
Vanguard Mid-Cap ETF
VO
+$34.4M
2
VB icon
Vanguard Small-Cap ETF
VB
+$23.9M
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$2M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.02M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$758K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Small-Cap Value ETF
VBR
+$34.4M
2
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$997K
3
VBK icon
Vanguard Small-Cap Growth ETF
VBK
+$305K
4
MRK icon
Merck
MRK
+$300K
5
LHX icon
L3Harris
LHX
+$201K

Sector Composition

Rank Sector Weight
1 Financials 4.47%
2 Technology 3.87%
3 Healthcare 2.3%
4 Consumer Discretionary 1.53%
5 Industrials 1.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VOO icon
1
Vanguard S&P 500 ETF
VOO
$968B
$304M 34.82%
534,508
+3,801
+0.7% +$2M
AGG icon
2
iShares Core US Aggregate Bond ETF
AGG
$138B
$95.7M 10.97%
964,448
+10,369
+1% +$1.02M
IEFA icon
3
iShares Core MSCI EAFE ETF
IEFA
$186B
$91.8M 10.52%
1,099,176
+7,380
+0.7% +$586K
VB icon
4
Vanguard Small-Cap ETF
VB
$79.5B
$62.2M 7.13%
262,478
+107,311
+69% +$23.9M
VO icon
5
Vanguard Mid-Cap ETF
VO
$106B
$39.8M 4.56%
568,928
+524,080
+1,169% +$34.4M
VWO icon
6
Vanguard FTSE Emerging Markets ETF
VWO
$119B
$27.9M 3.2%
564,719
+3,445
+0.6% +$160K
QUAL icon
7
iShares MSCI USA Quality Factor ETF
QUAL
$45.8B
$17.4M 1.99%
95,081
-658
-0.7% -$114K
BRK.A icon
8
Berkshire Hathaway Class A
BRK.A
$1.07T
$13.8M 1.59%
19
– –
MSFT icon
9
Microsoft
MSFT
$2.84T
$11.9M 1.36%
23,852
+121
+0.5% +$52.5K
VBR icon
10
Vanguard Small-Cap Value ETF
VBR
$37.1B
$11.4M 1.31%
58,544
-185,799
-76% -$34.4M
VXUS icon
11
Vanguard Total International Stock ETF
VXUS
$153B
$9.44M 1.08%
136,574
-1,970
-1% -$128K
BRK.B icon
12
Berkshire Hathaway Class B
BRK.B
$1.07T
$6.82M 0.78%
14,041
+66
+0.5% +$33.5K
AAPL icon
13
Apple
AAPL
$4.89T
$5.76M 0.66%
28,070
+414
+1% +$83.6K
AMZN icon
14
Amazon
AMZN
$2.5T
$5.35M 0.61%
24,389
+153
+0.6% +$30.3K
JPM icon
15
JPMorgan Chase
JPM
$939B
$4.93M 0.57%
17,011
-243
-1% -$62K
VUG icon
16
Vanguard Growth ETF
VUG
$216B
$3.88M 0.45%
53,100
– –
GOOG icon
17
Alphabet (Google) Class C
GOOG
$3.9T
$3.48M 0.4%
19,592
+375
+2% +$62K
VBK icon
18
Vanguard Small-Cap Growth ETF
VBK
$23.2B
$3.25M 0.37%
11,735
-1,185
-9% -$305K
LMBS icon
19
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
$6.32B
$3.2M 0.37%
65,000
-20,359
-24% -$997K
ABBV icon
20
AbbVie
ABBV
$458B
$3.16M 0.36%
17,025
+2,283
+15% +$424K
IJH icon
21
iShares Core S&P Mid-Cap ETF
IJH
$123B
$3.12M 0.36%
50,368
+966
+2% +$56.7K
SPY icon
22
State Street SPDR S&P 500 ETF Trust
SPY
$778B
$3.08M 0.35%
4,980
+33
+0.7% +$18.9K
RJF icon
23
Raymond James Financial
RJF
$32.5B
$3M 0.34%
19,531
– –
PG icon
24
Procter & Gamble
PG
$343B
$2.98M 0.34%
18,694
-85
-0.5% -$13.9K
FSIG icon
25
First Trust Limited Duration Investment Grade Corporate ETF
FSIG
$1.51B
$2.9M 0.33%
151,850
+16,820
+12% +$319K
1
2 3 4 5

Similar funds

PP
Passaic Partners Newark, New Jersey $1.07B AUM 16.56% 1-Year Est. Return
SCM
SIR Capital Management New York $1.07B AUM 57.73% 1-Year Est. Return
DCP
Diameter Capital Partners New York $1.07B AUM 152.29% 1-Year Est. Return
ZIG
Zuckerman Investment Group Chicago, Illinois $1.07B AUM 29.43% 1-Year Est. Return
EC
E20 Capital Hong Kong $1.07B AUM
IWA
IBEX Wealth Advisors Bedminster, New Jersey $1.07B AUM 40.97% 1-Year Est. Return
HMH
Hackensack Meridian Health Edison, New Jersey $1.06B AUM 18.03% 1-Year Est. Return
BGIM
Boussard & Gavaudan Investment Management London, United Kingdom $1.06B AUM 4.58% 1-Year Est. Return

Center for Financial Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Center for Financial Planning held 724 positions worth $872M, up 11% from $783M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Center for Financial Planning deployed $30.2M of net new capital in Q2 2025, opening 24 new positions and adding to 110 existing holdings. Its largest new stake was Eaton Vance Short Duration Income ETF: 9,810 shares worth $502K.

By sector, the portfolio is most concentrated in Financials at 4.5% of assets, down from 5% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was Vanguard Small-Cap Value ETF, an estimated $34.4M trimmed.

  • Center for Financial Planning's largest Q2 2025 buy was Eaton Vance Short Duration Income ETF: 9,810 shares worth $502K.
  • Center for Financial Planning added most to Vanguard Mid-Cap ETF in Q2 2025, an estimated $34.4M increase.
  • Center for Financial Planning's biggest Q2 2025 reduction was Vanguard Small-Cap Value ETF, cutting an estimated $34.4M.
  • Center for Financial Planning fully exited Schwab US Large- Cap ETF in Q2 2025, selling an estimated $81.4K.
  • Center for Financial Planning's ten largest holdings make up 77% of its $872M portfolio in Q2 2025.
  • Center for Financial Planning opened 24 new positions and closed 77 in Q2 2025.
  • Center for Financial Planning's portfolio value rose 11% quarter-over-quarter to $872M.

Based on Center for Financial Planning's 13F filing for Q2 2025, filed 4 Aug 2025.