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CFFP

Center for Financial Planning Portfolio holdings

AUM $1.07B
1-Year Est. Return 18.98%
This Fund
S&P 500
This Quarter Est. Return
+8.06%
1 Year Est. Return
+18.98%
3 Year Est. Return
+57.51%
5 Year Est. Return
+61.67%
10 Year Est. Return
–
AUM
$872M
AUM Growth
+$89.3M
Cap. Flow
+$30.2M
Cap. Flow %
3.47%
Top 10 Hldgs %
77.48%
Holding
724
New
24
Increased
110
Reduced
89
Closed
77

Top Buys

Rank Stock Value
1
VO icon
Vanguard Morningstar Mid-Cap ETF
VO
+$34.4M
2
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$23.9M
3
VOO icon
Vanguard S&P 500 ETF
VOO
+$2M
4
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$1.02M
5
VTEB icon
Vanguard Tax-Exempt Bond Index Fund
VTEB
+$758K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$34.4M
2
LMBS icon
First Trust Exchange-Traded Fund IV First Trust Low Duration Opportunities ETF
LMBS
+$997K
3
VBK icon
Vanguard Morningstar Small-Cap Growth ETF
VBK
+$305K
4
MRK icon
Merck
MRK
+$300K
5
LHX icon
L3Harris
LHX
+$201K

Sector Composition

Rank Sector Weight
1 Financials 4.47%
2 Technology 3.87%
3 Healthcare 2.3%
4 Consumer Discretionary 1.53%
5 Industrials 1.42%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AVGO icon
26
Broadcom
AVGO
$2.02T
$2.64M 0.3%
9,562
+477
+5% +$104K
VGT icon
27
Vanguard Information Technology ETF
VGT
$148B
$2.59M 0.3%
31,272
– –
NEE icon
28
NextEra Energy
NEE
$176B
$2.42M 0.28%
34,928
-67
-0.2% -$4.65K
MCK icon
29
McKesson
MCK
$102B
$2.4M 0.28%
3,277
+29
+0.9% +$20.5K
ABT icon
30
Abbott
ABT
$186B
$2.31M 0.27%
17,013
– –
BUFR icon
31
FT Vest Fund of Buffer ETFs
BUFR
$10.3B
$2.31M 0.27%
72,732
+852
+1% +$25.6K
VTI icon
32
Vanguard Morningstar Total Stock Market ETF
VTI
$683B
$2.3M 0.26%
7,582
-37
-0.5% -$10.4K
EAGG icon
33
iShares ESG Aware US Aggregate Bond ETF
EAGG
$4.97B
$2.25M 0.26%
47,399
+821
+2% +$38.6K
JNJ icon
34
Johnson & Johnson
JNJ
$621B
$2.25M 0.26%
14,702
-8
-0.1% -$1.23K
MSI icon
35
Motorola Solutions
MSI
$78.1B
$2.19M 0.25%
5,197
+41
+0.8% +$17.2K
AXP icon
36
American Express
AXP
$232B
$2.13M 0.24%
6,664
– –
VSS icon
37
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.8B
$2.02M 0.23%
14,999
+4,078
+37% +$503K
CRM icon
38
Salesforce
CRM
$158B
$2.01M 0.23%
7,362
– –
SYK icon
39
Stryker
SYK
$129B
$2M 0.23%
5,050
– –
VTV icon
40
Vanguard Morningstar Value ETF
VTV
$191B
$1.98M 0.23%
11,207
-8
-0.1% -$1.35K
CL icon
41
Colgate-Palmolive
CL
$74B
$1.96M 0.23%
21,612
– –
CVX icon
42
Chevron
CVX
$366B
$1.81M 0.21%
12,642
-212
-2% -$29.9K
HD icon
43
Home Depot
HD
$354B
$1.78M 0.2%
4,855
+23
+0.5% +$8.32K
VV icon
44
Vanguard Morningstar Large-Cap ETF
VV
$54.2B
$1.64M 0.19%
5,741
– –
KO icon
45
Coca-Cola
KO
$374B
$1.61M 0.18%
22,787
+100
+0.4% +$7.12K
PEP icon
46
PepsiCo
PEP
$188B
$1.61M 0.18%
12,203
– –
TMO icon
47
Thermo Fisher Scientific
TMO
$216B
$1.61M 0.18%
3,967
-14
-0.4% -$5.85K
XOM icon
48
ExxonMobil
XOM
$632B
$1.56M 0.18%
14,438
-200
-1% -$21.4K
IJR icon
49
iShares Core S&P Small-Cap ETF
IJR
$112B
$1.51M 0.17%
13,816
-424
-3% -$43.8K
ETN icon
50
Eaton
ETN
$175B
$1.47M 0.17%
4,115
+100
+2% +$30.8K
1
2
3 4 5

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PP
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SCM
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DCP
Diameter Capital Partners New York $1.07B AUM 152.29% 1-Year Est. Return
ZIG
Zuckerman Investment Group Chicago, Illinois $1.07B AUM 29.43% 1-Year Est. Return
EC
E20 Capital Hong Kong $1.07B AUM
BGIM
Boussard & Gavaudan Investment Management London, United Kingdom $1.06B AUM 4.58% 1-Year Est. Return
FNT
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TAM
Telemark Asset Management Boston, Massachusetts $1.08B AUM 70.88% 1-Year Est. Return

Center for Financial Planning's Q2 2025 Portfolio in Review

As of Q2 2025, Center for Financial Planning held 724 positions worth $872M, up 11% from $783M the previous quarter. Its ten largest holdings account for 77% of the portfolio.

Center for Financial Planning deployed $30.2M of net new capital in Q2 2025, opening 24 new positions and adding to 110 existing holdings. Its largest new stake was Eaton Vance Short Duration Income ETF: 9,810 shares worth $502K.

By sector, the portfolio is most concentrated in Financials at 4.5% of assets, down from 5% a quarter earlier, followed by Technology and Healthcare.

On the sell side, the largest reduction was Vanguard Morningstar Small-Cap Value ETF, an estimated $34.4M trimmed.

  • Center for Financial Planning's largest Q2 2025 buy was Eaton Vance Short Duration Income ETF: 9,810 shares worth $502K.
  • Center for Financial Planning added most to Vanguard Morningstar Mid-Cap ETF in Q2 2025, an estimated $34.4M increase.
  • Center for Financial Planning's biggest Q2 2025 reduction was Vanguard Morningstar Small-Cap Value ETF, cutting an estimated $34.4M.
  • Center for Financial Planning fully exited Schwab US Large- Cap ETF in Q2 2025, selling an estimated $81.4K.
  • Center for Financial Planning's ten largest holdings make up 77% of its $872M portfolio in Q2 2025.
  • Center for Financial Planning opened 24 new positions and closed 77 in Q2 2025.
  • Center for Financial Planning's portfolio value rose 11% quarter-over-quarter to $872M.

Based on Center for Financial Planning's 13F filing for Q2 2025, filed 4 Aug 2025.