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CFFP

Center for Financial Planning Portfolio holdings

AUM $1.07B
1-Year Est. Return 18.98%
This Fund
S&P 500
This Quarter Est. Return
+7.23%
1 Year Est. Return
+18.98%
3 Year Est. Return
+57.51%
5 Year Est. Return
+61.67%
10 Year Est. Return
–
AUM
$383M
AUM Growth
+$30.1M
Cap. Flow
+$5.59M
Cap. Flow %
1.46%
Top 10 Hldgs %
71.11%
Holding
547
New
71
Increased
89
Reduced
46
Closed
16

Top Buys

Rank Stock Value
1
VOO icon
Vanguard S&P 500 ETF
VOO
+$3.84M
2
PRF icon
Invesco FTSE RAFI US 1000 ETF
PRF
+$1.14M
3
VEA icon
Vanguard FTSE Developed Markets ETF
VEA
+$1.12M
4
SPY icon
State Street SPDR S&P 500 ETF Trust
SPY
+$1.03M
5
IJR icon
iShares Core S&P Small-Cap ETF
IJR
+$510K

Top Sells

Rank Stock Value
1
VBR icon
Vanguard Morningstar Small-Cap Value ETF
VBR
+$5.38M
2
VB icon
Vanguard Morningstar Small-Cap ETF
VB
+$498K
3
AGG icon
iShares Core US Aggregate Bond ETF
AGG
+$313K
4
AON icon
Aon
AON
+$188K
5
VXUS icon
Vanguard Total International Stock ETF
VXUS
+$171K

Sector Composition

Rank Sector Weight
1 Financials 5.94%
2 Technology 4.33%
3 Healthcare 4.03%
4 Industrials 2.65%
5 Consumer Staples 2.34%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
PEP icon
26
PepsiCo
PEP
$190B
$1.5M 0.39%
10,581
-199
-2% -$27.3K
VTV icon
27
Vanguard Morningstar Value ETF
VTV
$191B
$1.49M 0.39%
11,305
+1,380
+14% +$173K
VGT icon
28
Vanguard Information Technology ETF
VGT
$149B
$1.48M 0.39%
32,944
-16
-0% -$720
CRM icon
29
Salesforce
CRM
$158B
$1.44M 0.37%
6,778
+28
+0.4% +$6.23K
IJH icon
30
iShares Core S&P Mid-Cap ETF
IJH
$127B
$1.44M 0.37%
27,585
-545
-2% -$27.2K
VTI icon
31
Vanguard Morningstar Total Stock Market ETF
VTI
$684B
$1.43M 0.37%
6,915
+417
+6% +$84.4K
AGG icon
32
iShares Core US Aggregate Bond ETF
AGG
$138B
$1.39M 0.36%
12,172
-2,707
-18% -$313K
IJR icon
33
iShares Core S&P Small-Cap ETF
IJR
$112B
$1.34M 0.35%
12,309
+4,871
+65% +$510K
CACC icon
34
Credit Acceptance
CACC
$6.08B
$1.32M 0.35%
3,670
– –
SYK icon
35
Stryker
SYK
$130B
$1.29M 0.34%
5,287
+80
+2% +$19.2K
ABBV icon
36
AbbVie
ABBV
$435B
$1.25M 0.33%
11,533
+658
+6% +$70.4K
AXP icon
37
American Express
AXP
$230B
$1.24M 0.32%
8,732
– –
KO icon
38
Coca-Cola
KO
$375B
$1.23M 0.32%
23,418
-896
-4% -$45.1K
PRF icon
39
Invesco FTSE RAFI US 1000 ETF
PRF
$10B
$1.2M 0.31%
+39,575
New +$1.14M
CL icon
40
Colgate-Palmolive
CL
$74.4B
$1.16M 0.3%
14,698
-150
-1% -$11.8K
UNP icon
41
Union Pacific
UNP
$174B
$1.15M 0.3%
5,203
+287
+6% +$60.3K
AMT icon
42
American Tower
AMT
$80.4B
$1.14M 0.3%
4,783
+200
+4% +$44.5K
ITW icon
43
Illinois Tool Works
ITW
$84.5B
$1.11M 0.29%
5,028
– –
MRK icon
44
Merck
MRK
$318B
$1.08M 0.28%
14,742
+598
+4% +$44.1K
VV icon
45
Vanguard Morningstar Large-Cap ETF
VV
$54.3B
$1.05M 0.27%
5,684
+76
+1% +$13.8K
EFAV icon
46
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.51B
$994K 0.26%
13,616
+724
+6% +$53.1K
F icon
47
Ford
F
$55.7B
$986K 0.26%
80,451
+1,000
+1% +$11.4K
VZ icon
48
Verizon
VZ
$196B
$948K 0.25%
16,309
+207
+1% +$11.7K
IWN icon
49
iShares Russell 2000 Value ETF
IWN
$14.6B
$942K 0.25%
5,906
– –
MCD icon
50
McDonald's
MCD
$195B
$938K 0.24%
4,186
+140
+3% +$29.9K
1
2
3 4 5

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SCM
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DCP
Diameter Capital Partners New York $1.07B AUM 152.29% 1-Year Est. Return
ZIG
Zuckerman Investment Group Chicago, Illinois $1.07B AUM 29.43% 1-Year Est. Return
EC
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BGIM
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FNT
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TAM
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Center for Financial Planning's Q1 2021 Portfolio in Review

As of Q1 2021, Center for Financial Planning held 547 positions worth $383M, up 8.5% from $353M the previous quarter. Its ten largest holdings account for 71% of the portfolio.

Center for Financial Planning's Q1 2021 filing shows 71 new, 89 increased, 46 reduced and 16 closed positions. Its largest new stake was Invesco FTSE RAFI US 1000 ETF: 39,575 shares worth $1.2M. The largest sale was Vanguard Morningstar Small-Cap Value ETF, an estimated $5.38M.

By sector, the portfolio is most concentrated in Financials at 5.9% of assets, up from 5.8% a quarter earlier, followed by Technology and Healthcare.

  • Center for Financial Planning's largest Q1 2021 buy was Invesco FTSE RAFI US 1000 ETF: 39,575 shares worth $1.2M.
  • Center for Financial Planning added most to Vanguard S&P 500 ETF in Q1 2021, an estimated $3.84M increase.
  • Center for Financial Planning's biggest Q1 2021 reduction was Vanguard Morningstar Small-Cap Value ETF, cutting an estimated $5.38M.
  • Center for Financial Planning fully exited State Street SPDR S&P MIDCAP 400 ETF Trust in Q1 2021, selling an estimated $31K.
  • Center for Financial Planning's ten largest holdings make up 71% of its $383M portfolio in Q1 2021.
  • Center for Financial Planning opened 71 new positions and closed 16 in Q1 2021.
  • Center for Financial Planning's portfolio value rose 8.5% quarter-over-quarter to $383M.

Based on Center for Financial Planning's 13F filing for Q1 2021, filed 10 May 2021.