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BAMG
Brand Asset Management Group Portfolio holdings
AUM
$452M
1-Year Est. Return
25.97%
This Fund
S&P 500
This Quarter
Est. Return
-0.36%
1 Year Est. Return
+25.97%
3 Year Est. Return
+70.21%
5 Year Est. Return
+57.89%
10 Year Est. Return
–
AUM
$385M
AUM Growth
+$27M
(+7.5%)
Cap. Flow
+$30.4M
Cap. Flow
% of AUM
7.91%
Top 10 Holdings %
Top 10 Hldgs %
45.4%
Holding
215
New
44
Increased
63
Reduced
72
Closed
22
Top Buys
| Rank | Stock | Value |
|---|---|---|
| 1 |
iShares Core MSCI EAFE ETF
IEFA
|
+$2.36M |
| 2 |
SCHV
Schwab US Large-Cap Value ETF
SCHV
|
+$2.25M |
| 3 |
Vanguard Morningstar Growth ETF
VUG
|
+$2.22M |
| 4 |
Schwab US Large-Cap Growth ETF
SCHG
|
+$1.9M |
| 5 |
Vanguard Russell 1000 Value ETF
VONV
|
+$1.66M |
Top Sells
| Rank | Stock | Value |
|---|---|---|
| 1 |
Invesco NASDAQ 100 ETF
QQQM
|
+$1.09M |
| 2 |
Invesco QQQ Trust
QQQ
|
+$830K |
| 3 |
iShares MSCI EAFE Small-Cap ETF
SCZ
|
+$718K |
| 4 |
Schwab US REIT ETF
SCHH
|
+$470K |
| 5 |
Invesco S&P International Developed Momentum ETF
IDMO
|
+$384K |
Sector Composition
| Rank | Sector | Weight |
|---|---|---|
| 1 | Technology | 4.36% |
| 2 | Financials | 1.25% |
| 3 | Communication Services | 0.88% |
| 4 | Consumer Discretionary | 0.76% |
| 5 | Industrials | 0.64% |
| Name | Market Value | Portfolio Weight | Shares or Principal |
Change in Stake | Capital Flow | |
|---|---|---|---|---|---|---|
1
iShares Core MSCI Emerging Markets ETF
IEMG
$159B
| $35.4M | 9.21% |
507,751
-4,640
| -0.9% | -$335K |
|
2
iShares Core S&P Mid-Cap ETF
IJH
$128B
| $31.4M | 8.16% |
464,659
+11,589
| +3% | +$804K |
|
3
Vanguard Morningstar Mid-Cap ETF
VO
$111B
| $15.5M | 4.04% |
216,456
+708
| +0.3% | +$52.6K |
|
4
Vanguard Russell 1000 Growth ETF
VONG
$46B
| $15.1M | 3.92% |
137,582
+10,851
| +9% | +$1.27M |
|
5
Dimensional International Small Cap ETF
DFIS
$5.92B
| $15M | 3.89% |
444,178
+22,033
| +5% | +$767K |
|
6
Schwab International Equity ETF
SCHF
$69.4B
| $14.2M | 3.69% |
574,087
+15,717
| +3% | +$400K |
|
7
iShares Russell 1000 Growth ETF
IWF
$128B
| $12.6M | 3.28% |
118,240
+880
| +0.7% | +$99.9K |
|
|
8
Vanguard Russell 1000 Value ETF
VONV
$22.1B
| $12.3M | 3.21% |
131,630
+17,317
| +15% | +$1.66M |
|
9
Schwab US Mid-Cap ETF
SCHM
$15.3B
| $11.8M | 3.06% |
379,628
-926
| -0.2% | -$29.5K |
|
10
Schwab US Large- Cap ETF
SCHX
$74.9B
| $11.3M | 2.94% |
440,537
-4,985
| -1% | -$134K |
|
11
Schwab Emerging Markets Equity ETF
SCHE
$12.8B
| $11M | 2.86% |
334,074
+6,013
| +2% | +$205K |
|
|
12
iShares MSCI EAFE Small-Cap ETF
SCZ
$13.6B
| $11M | 2.85% |
139,741
-8,825
| -6% | -$718K |
|
13
Schwab U.S Small- Cap ETF
SCHA
$23.6B
| $9.9M | 2.57% |
340,474
+13,457
| +4% | +$403K |
|
|
SCHV
14
Schwab US Large-Cap Value ETF
SCHV
$16.3B
| $8.29M | 2.16% |
271,819
+72,237
| +36% | +$2.25M |
|
15
Schwab International Small-Cap Equity ETF
SCHC
$5.71B
| $8.15M | 2.12% |
174,448
-2,126
| -1% | -$103K |
|
16
iShares Core S&P 500 ETF
IVV
$908B
| $7.98M | 2.08% |
12,217
+898
| +8% | +$613K |
|
17
iShares Russell 1000 Value ETF
IWD
$84.3B
| $6.08M | 1.58% |
28,477
-106
| -0.4% | -$23.2K |
|
18
Vanguard Morningstar Small-Cap ETF
VB
$83.6B
| $5.56M | 1.44% |
21,213
+1,921
| +10% | +$520K |
|
19
Palantir
PLTR
$420B
| $5.04M | 1.31% |
34,439
+1,638
| +5% | +$250K |
|
|
20
Schwab US Large-Cap Growth ETF
SCHG
$62.9B
| $4.59M | 1.19% |
157,585
+61,133
| +63% | +$1.9M |
|
21
iShares Morningstar US Equity ETF
ILCB
$1.32B
| $3.52M | 0.92% |
39,160
-792
| -2% | -$74.4K |
|
22
Vanguard Short-Term Bond ETF
BSV
$45.7B
| $3.32M | 0.86% |
42,382
-1,298
| -3% | -$102K |
|
23
iShares Morningstar Growth ETF
ILCG
$3.29B
| $3.11M | 0.81% |
32,557
-819
| -2% | -$83.2K |
|
24
iShares Morningstar Mid-Cap ETF
IMCB
$1.73B
| $2.98M | 0.77% |
35,698
-382
| -1% | -$32.7K |
|
25
Apple
AAPL
$4.46T
| $2.96M | 0.77% |
11,670
+2,033
| +21% | +$529K |
|
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Brand Asset Management Group's Q1 2026 Portfolio in Review
As of Q1 2026, Brand Asset Management Group held 215 positions worth $385M, up 7.5% from $358M the previous quarter. Its ten largest holdings account for 45% of the portfolio.
Brand Asset Management Group deployed $30.4M of net new capital in Q1 2026, opening 44 new positions and adding to 63 existing holdings. Its largest new stake was Vanguard Morningstar Mid-Cap Growth ETF: 4,877 shares worth $1.26M.
By sector, the portfolio is most concentrated in Technology at 4.4% of assets, down from 4.7% a quarter earlier, followed by Financials and Communication Services.
On the sell side, the largest reduction was Invesco QQQ Trust, an estimated $830K trimmed.
- Brand Asset Management Group's largest Q1 2026 buy was Vanguard Morningstar Mid-Cap Growth ETF: 4,877 shares worth $1.26M.
- Brand Asset Management Group added most to iShares Core MSCI EAFE ETF in Q1 2026, an estimated $2.36M increase.
- Brand Asset Management Group's biggest Q1 2026 reduction was Invesco QQQ Trust, cutting an estimated $830K.
- Brand Asset Management Group fully exited Invesco NASDAQ 100 ETF in Q1 2026, selling an estimated $1.09M.
- Brand Asset Management Group's ten largest holdings make up 45% of its $385M portfolio in Q1 2026.
- Brand Asset Management Group opened 44 new positions and closed 22 in Q1 2026.
- Brand Asset Management Group's portfolio value rose 7.5% quarter-over-quarter to $385M.
Based on Brand Asset Management Group's 13F filing for Q1 2026, filed 11 May 2026.