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Asset Planning Inc Portfolio holdings

AUM $141M
1-Year Est. Return 16.06%
This Fund
S&P 500
This Quarter Est. Return
+4.17%
1 Year Est. Return
+16.06%
3 Year Est. Return
–
5 Year Est. Return
–
10 Year Est. Return
–
AUM
$138M
AUM Growth
+$5.51M
Cap. Flow
+$11.3M
Cap. Flow %
8.19%
Top 10 Hldgs %
54.13%
Holding
295
New
6
Increased
77
Reduced
37
Closed
1

Top Buys

Rank Stock Value
1
AEP icon
American Electric Power
AEP
+$11.4M
2
TDG icon
TransDigm Group
TDG
+$353K
3
FBTC icon
Fidelity Wise Origin Bitcoin Fund
FBTC
+$74.9K
4
CB icon
Chubb
CB
+$46.5K
5
DASH icon
DoorDash
DASH
+$46.4K

Top Sells

Rank Stock Value
1
LLY icon
Eli Lilly
LLY
+$136K
2
AMZN icon
Amazon
AMZN
+$58.9K
3
CMG icon
Chipotle Mexican Grill
CMG
+$58.1K
4
SBUX icon
Starbucks
SBUX
+$51.9K
5
MCD icon
McDonald's
MCD
+$48.7K

Sector Composition

Rank Sector Weight
1 Consumer Discretionary 17.27%
2 Industrials 13.81%
3 Technology 13.47%
4 Healthcare 13.13%
5 Financials 12.73%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AMZN icon
1
Amazon
AMZN
$2.69T
$14.1M 10.18%
64,051
-260
-0.4% -$58.9K
TDG icon
2
TransDigm Group
TDG
$67.4B
$11.9M 8.64%
9,056
+247
+3% +$353K
LLY icon
3
Eli Lilly
LLY
$1.02T
$10.5M 7.62%
13,799
-183
-1% -$136K
ALL icon
4
Allstate
ALL
$65.3B
$8.06M 5.84%
33,187
-92
-0.3% -$18.6K
AAPL icon
5
Apple
AAPL
$4.8T
$7.99M 5.78%
31,384
+23
+0.1% +$5.2K
COST icon
6
Costco
COST
$415B
$6.85M 4.95%
7,396
-8
-0.1% -$7.67K
NVDA icon
7
NVIDIA
NVDA
$4.92T
$4.56M 3.3%
24,448
+141
+0.6% +$24.6K
MCD icon
8
McDonald's
MCD
$190B
$3.95M 2.86%
12,995
-160
-1% -$48.7K
WELL icon
9
Welltower
WELL
$173B
$3.58M 2.59%
20,111
-93
-0.5% -$15.3K
MO icon
10
Altria Group
MO
$125B
$3.28M 2.37%
49,612
-408
-0.8% -$25.8K
NFLX icon
11
Netflix
NFLX
$285B
$2.59M 1.87%
21,570
– –
MSFT icon
12
Microsoft
MSFT
$2.99T
$2.47M 1.79%
4,778
+3
+0.1% +$1.53K
VZ icon
13
Verizon
VZ
$182B
$2.36M 1.71%
53,809
-117
-0.2% -$5.07K
O icon
14
Realty Income
O
$60.8B
$2.27M 1.64%
37,330
-246
-0.7% -$14.3K
EW icon
15
Edwards Lifesciences
EW
$48.9B
$2.13M 1.54%
27,348
-600
-2% -$46.9K
BRK.B icon
16
Berkshire Hathaway Class B
BRK.B
$1.06T
$1.93M 1.39%
3,831
– –
SRE icon
17
Sempra
SRE
$59.3B
$1.79M 1.3%
19,896
-74
-0.4% -$5.99K
MA icon
18
Mastercard
MA
$484B
$1.55M 1.12%
2,723
– –
CVX icon
19
Chevron
CVX
$378B
$1.52M 1.1%
9,788
+146
+2% +$22.6K
PG icon
20
Procter & Gamble
PG
$347B
$1.41M 1.02%
9,171
-204
-2% -$31.9K
GOOG icon
21
Alphabet (Google) Class C
GOOG
$4.29T
$1.32M 0.95%
5,409
+3
+0.1% +$631
CB icon
22
Chubb
CB
$137B
$1.31M 0.94%
4,625
+169
+4% +$46.5K
SBUX icon
23
Starbucks
SBUX
$119B
$1.29M 0.93%
15,248
-580
-4% -$51.9K
SO icon
24
Southern Company
SO
$106B
$1.22M 0.88%
12,861
+4
+0% +$373
RCL icon
25
Royal Caribbean
RCL
$76.7B
$1.07M 0.77%
3,300
– –
1
2 3 4 5

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MCM
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Asset Planning Inc's Q3 2025 Portfolio in Review

As of Q3 2025, Asset Planning Inc held 295 positions worth $138M, up 4.2% from $133M the previous quarter. Its ten largest holdings account for 54% of the portfolio.

Asset Planning Inc deployed $11.3M of net new capital in Q3 2025, opening 6 new positions and adding to 77 existing holdings. Its largest new stake was Fidelity Wise Origin Bitcoin Fund: 750 shares worth $74.9K.

By sector, the portfolio is most concentrated in Consumer Discretionary at 17% of assets, down from 18% a quarter earlier, followed by Industrials and Technology.

On the sell side, the largest reduction was Eli Lilly, an estimated $136K trimmed.

  • Asset Planning Inc's largest Q3 2025 buy was Fidelity Wise Origin Bitcoin Fund: 750 shares worth $74.9K.
  • Asset Planning Inc added most to American Electric Power in Q3 2025, an estimated $11.4M increase.
  • Asset Planning Inc's biggest Q3 2025 reduction was Eli Lilly, cutting an estimated $136K.
  • Asset Planning Inc fully exited Walgreens Boots Alliance in Q3 2025, selling an estimated $11.5K.
  • Asset Planning Inc's ten largest holdings make up 54% of its $138M portfolio in Q3 2025.
  • Asset Planning Inc opened 6 new positions and closed 1 in Q3 2025.
  • Asset Planning Inc's portfolio value rose 4.2% quarter-over-quarter to $138M.

Based on Asset Planning Inc's 13F filing for Q3 2025, filed 23 Oct 2025.