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AP

Appleton Partners Portfolio holdings

AUM $1.63B
1-Year Est. Return 38.57%
This Fund
S&P 500
This Quarter Est. Return
+11.67%
1 Year Est. Return
+38.57%
3 Year Est. Return
+101.09%
5 Year Est. Return
+116.43%
10 Year Est. Return
+424.6%
AUM
$1.41B
AUM Growth
+$119M
Cap. Flow
+$5.21M
Cap. Flow %
0.37%
Top 10 Hldgs %
30.1%
Holding
256
New
13
Increased
66
Reduced
154
Closed
5

Top Buys

Rank Stock Value
1
NOW icon
ServiceNow
NOW
+$9.51M
2
SPOT icon
Spotify
SPOT
+$8.3M
3
UNH icon
UnitedHealth
UNH
+$5.14M
4
COF icon
Capital One
COF
+$3.21M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$3.17M

Top Sells

Rank Stock Value
1
AVGO icon
Broadcom
AVGO
+$3.6M
2
DFS
Discover Financial Services
DFS
+$2.91M
3
JPM icon
JPMorgan Chase
JPM
+$2.59M
4
MSFT icon
Microsoft
MSFT
+$1.74M
5
MU icon
Micron Technology
MU
+$1.58M

Sector Composition

Rank Sector Weight
1 Technology 20.3%
2 Financials 12.7%
3 Communication Services 7.58%
4 Consumer Discretionary 7.5%
5 Industrials 7.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
AAPL icon
1
Apple
AAPL
$4.79T
$71.7M 5.07%
349,357
-5,027
-1% -$1.02M
MSFT icon
2
Microsoft
MSFT
$2.91T
$58.8M 4.16%
118,307
-4,009
-3% -$1.74M
GSLC icon
3
Goldman Sachs ActiveBeta US Large Cap Equity ETF
GSLC
$15.4B
$52.1M 3.69%
429,334
-5,042
-1% -$567K
SCHX icon
4
Schwab US Large- Cap ETF
SCHX
$71.8B
$45.6M 3.22%
1,864,340
-34,387
-2% -$777K
AMZN icon
5
Amazon
AMZN
$2.64T
$39.7M 2.81%
180,847
-4,559
-2% -$902K
JPM icon
6
JPMorgan Chase
JPM
$921B
$37.4M 2.65%
129,067
-10,159
-7% -$2.59M
AVGO icon
7
Broadcom
AVGO
$1.83T
$37.3M 2.64%
135,361
-16,592
-11% -$3.6M
V icon
8
Visa
V
$678B
$30M 2.12%
84,510
-2,459
-3% -$857K
GOOG icon
9
Alphabet (Google) Class C
GOOG
$4.24T
$27.4M 1.94%
154,711
+451
+0.3% +$74.5K
GEV icon
10
GE Vernova
GEV
$272B
$25.4M 1.8%
47,967
-1,206
-2% -$502K
META icon
11
Meta Platforms (Facebook)
META
$1.61T
$24.1M 1.7%
32,606
+697
+2% +$431K
HD icon
12
Home Depot
HD
$335B
$23.5M 1.66%
63,979
-108
-0.2% -$39.1K
JPST icon
13
JPMorgan Ultra-Short Income ETF
JPST
$40B
$23.3M 1.65%
460,530
-21,703
-5% -$1.1M
XLE icon
14
State Street Energy Select Sector SPDR ETF
XLE
$39.3B
$23.1M 1.64%
545,176
-858
-0.2% -$35.7K
NFLX icon
15
Netflix
NFLX
$292B
$22.7M 1.6%
169,260
-6,930
-4% -$784K
MS icon
16
Morgan Stanley
MS
$345B
$21.8M 1.54%
154,906
+168
+0.1% +$20.6K
SCHF icon
17
Schwab International Equity ETF
SCHF
$66.5B
$19M 1.34%
858,567
+3,206
+0.4% +$66.7K
ICE icon
18
Intercontinental Exchange
ICE
$80.5B
$17.8M 1.26%
96,884
+600
+0.6% +$103K
INTU icon
19
Intuit
INTU
$80.5B
$17.4M 1.23%
22,080
-1,816
-8% -$1.23M
GSIE icon
20
Goldman Sachs ActiveBeta International Equity ETF
GSIE
$5.92B
$17.2M 1.22%
434,855
+797
+0.2% +$30K
MU icon
21
Micron Technology
MU
$1.1T
$17M 1.2%
138,009
-16,918
-11% -$1.58M
IEMG icon
22
iShares Core MSCI Emerging Markets ETF
IEMG
$153B
$15.8M 1.12%
263,714
+2,462
+0.9% +$137K
BRK.B icon
23
Berkshire Hathaway Class B
BRK.B
$1.06T
$15.8M 1.12%
32,454
+6,235
+24% +$3.17M
UNH icon
24
UnitedHealth
UNH
$395B
$15.7M 1.11%
50,378
+13,458
+36% +$5.14M
AJG icon
25
Arthur J. Gallagher & Co
AJG
$62.4B
$15.5M 1.09%
48,290
-182
-0.4% -$60K
1
2 3 4 5

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Appleton Partners's Q2 2025 Portfolio in Review

As of Q2 2025, Appleton Partners held 256 positions worth $1.41B, up 9.2% from $1.29B the previous quarter. Its ten largest holdings account for 30% of the portfolio.

Appleton Partners's Q2 2025 filing shows 13 new, 66 increased, 154 reduced and 5 closed positions. Its largest new stake was Spotify: 12,924 shares worth $9.92M. The largest sale was Broadcom, an estimated $3.6M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Communication Services.

  • Appleton Partners's largest Q2 2025 buy was Spotify: 12,924 shares worth $9.92M.
  • Appleton Partners added most to ServiceNow in Q2 2025, an estimated $9.51M increase.
  • Appleton Partners's biggest Q2 2025 reduction was Broadcom, cutting an estimated $3.6M.
  • Appleton Partners fully exited Discover Financial Services in Q2 2025, selling an estimated $2.91M.
  • Appleton Partners's ten largest holdings make up 30% of its $1.41B portfolio in Q2 2025.
  • Appleton Partners opened 13 new positions and closed 5 in Q2 2025.
  • Appleton Partners's portfolio value rose 9.2% quarter-over-quarter to $1.41B.

Based on Appleton Partners's 13F filing for Q2 2025, filed 22 Jul 2025.