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AP

Appleton Partners Portfolio holdings

AUM $1.63B
1-Year Est. Return 38.57%
This Fund
S&P 500
This Quarter Est. Return
+11.67%
1 Year Est. Return
+38.57%
3 Year Est. Return
+101.09%
5 Year Est. Return
+116.43%
10 Year Est. Return
+424.6%
AUM
$1.41B
AUM Growth
+$119M
Cap. Flow
+$5.21M
Cap. Flow %
0.37%
Top 10 Hldgs %
30.1%
Holding
256
New
13
Increased
66
Reduced
154
Closed
5

Top Buys

Rank Stock Value
1
NOW icon
ServiceNow
NOW
+$9.51M
2
SPOT icon
Spotify
SPOT
+$8.3M
3
UNH icon
UnitedHealth
UNH
+$5.14M
4
COF icon
Capital One
COF
+$3.21M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$3.17M

Top Sells

Rank Stock Value
1
AVGO icon
Broadcom
AVGO
+$3.6M
2
DFS
Discover Financial Services
DFS
+$2.91M
3
JPM icon
JPMorgan Chase
JPM
+$2.59M
4
MSFT icon
Microsoft
MSFT
+$1.74M
5
MU icon
Micron Technology
MU
+$1.58M

Sector Composition

Rank Sector Weight
1 Technology 20.3%
2 Financials 12.7%
3 Communication Services 7.58%
4 Consumer Discretionary 7.5%
5 Industrials 7.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
CL icon
201
Colgate-Palmolive
CL
$73.5B
$389K 0.03%
4,281
-1,385
-24% -$126K
SCHM icon
202
Schwab US Mid-Cap ETF
SCHM
$14.7B
$387K 0.03%
13,784
+3,843
+39% +$101K
ITOT icon
203
iShares Core S&P Total US Stock Market ETF
ITOT
$94.4B
$374K 0.03%
2,771
-120
-4% -$15K
ORLY icon
204
O'Reilly Automotive
ORLY
$71.9B
$373K 0.03%
4,134
-6
-0.1% -$547
SCHB icon
205
Schwab US Broad Market ETF
SCHB
$43.3B
$371K 0.03%
15,549
-90
-0.6% -$1.98K
SCHE icon
206
Schwab Emerging Markets Equity ETF
SCHE
$12.5B
$361K 0.03%
11,966
+1,725
+17% +$48.8K
GLDM icon
207
SPDR Gold MiniShares Trust
GLDM
$28B
$355K 0.03%
5,420
-208
-4% -$13.5K
CHD icon
208
Church & Dwight Co
CHD
$23B
$353K 0.03%
3,672
-651
-15% -$64.2K
FNDA icon
209
Schwab Fundamental US Small Company Index ETF
FNDA
$9.23B
$343K 0.02%
11,968
-1,135
-9% -$30.8K
RLI icon
210
RLI Corp
RLI
$5.4B
$341K 0.02%
4,715
-615
-12% -$46.1K
VTV icon
211
Vanguard Value ETF
VTV
$187B
$339K 0.02%
1,920
+60
+3% +$10.1K
VHT icon
212
Vanguard Health Care ETF
VHT
$17.9B
$335K 0.02%
1,350
– –
JEPQ icon
213
JPMorgan Nasdaq Equity Premium Income ETF
JEPQ
$40B
$329K 0.02%
6,040
+1,325
+28% +$68.3K
BA icon
214
Boeing
BA
$165B
$328K 0.02%
1,564
-66
-4% -$12.5K
GIS icon
215
General Mills
GIS
$19.7B
$324K 0.02%
6,246
-2,620
-30% -$145K
IWS icon
216
iShares Russell Mid-Cap Value ETF
IWS
$15.6B
$323K 0.02%
2,447
– –
SO icon
217
Southern Company
SO
$108B
$314K 0.02%
3,423
-773
-18% -$69.4K
EEMV icon
218
iShares MSCI Emerging Markets Min Vol Factor ETF
EEMV
$3.5B
$313K 0.02%
+4,987
New +$300K
VYM icon
219
Vanguard High Dividend Yield ETF
VYM
$80.8B
$311K 0.02%
2,330
– –
VBR icon
220
Vanguard Small-Cap Value ETF
VBR
$37B
$305K 0.02%
1,564
-63
-4% -$11.7K
FBTC icon
221
Fidelity Wise Origin Bitcoin Fund
FBTC
$12.3B
$303K 0.02%
3,227
+402
+14% +$34.6K
IYE icon
222
iShares US Energy ETF
IYE
$1.73B
$296K 0.02%
6,539
– –
F icon
223
Ford
F
$57.4B
$294K 0.02%
27,135
– –
RSP icon
224
Invesco S&P 500 Equal Weight ETF
RSP
$95.7B
$280K 0.02%
1,540
-30
-2% -$5.18K
QCLN icon
225
First Trust NASDAQ Clean Edge Green Energy Index Fund
QCLN
$683M
$273K 0.02%
8,365
-100
-1% -$2.97K
7 8
9
10 11

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Appleton Partners's Q2 2025 Portfolio in Review

As of Q2 2025, Appleton Partners held 256 positions worth $1.41B, up 9.2% from $1.29B the previous quarter. Its ten largest holdings account for 30% of the portfolio.

Appleton Partners's Q2 2025 filing shows 13 new, 66 increased, 154 reduced and 5 closed positions. Its largest new stake was Spotify: 12,924 shares worth $9.92M. The largest sale was Broadcom, an estimated $3.6M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Communication Services.

  • Appleton Partners's largest Q2 2025 buy was Spotify: 12,924 shares worth $9.92M.
  • Appleton Partners added most to ServiceNow in Q2 2025, an estimated $9.51M increase.
  • Appleton Partners's biggest Q2 2025 reduction was Broadcom, cutting an estimated $3.6M.
  • Appleton Partners fully exited Discover Financial Services in Q2 2025, selling an estimated $2.91M.
  • Appleton Partners's ten largest holdings make up 30% of its $1.41B portfolio in Q2 2025.
  • Appleton Partners opened 13 new positions and closed 5 in Q2 2025.
  • Appleton Partners's portfolio value rose 9.2% quarter-over-quarter to $1.41B.

Based on Appleton Partners's 13F filing for Q2 2025, filed 22 Jul 2025.