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Appleton Partners Portfolio holdings

AUM $1.63B
1-Year Est. Return 38.57%
This Fund
S&P 500
This Quarter Est. Return
+11.67%
1 Year Est. Return
+38.57%
3 Year Est. Return
+101.09%
5 Year Est. Return
+116.43%
10 Year Est. Return
+424.6%
AUM
$1.41B
AUM Growth
+$119M
Cap. Flow
+$5.21M
Cap. Flow %
0.37%
Top 10 Hldgs %
30.1%
Holding
256
New
13
Increased
66
Reduced
154
Closed
5

Top Buys

Rank Stock Value
1
NOW icon
ServiceNow
NOW
+$9.51M
2
SPOT icon
Spotify
SPOT
+$8.3M
3
UNH icon
UnitedHealth
UNH
+$5.14M
4
COF icon
Capital One
COF
+$3.21M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$3.17M

Top Sells

Rank Stock Value
1
AVGO icon
Broadcom
AVGO
+$3.6M
2
DFS
Discover Financial Services
DFS
+$2.91M
3
JPM icon
JPMorgan Chase
JPM
+$2.59M
4
MSFT icon
Microsoft
MSFT
+$1.74M
5
MU icon
Micron Technology
MU
+$1.58M

Sector Composition

Rank Sector Weight
1 Technology 20.3%
2 Financials 12.7%
3 Communication Services 7.58%
4 Consumer Discretionary 7.5%
5 Industrials 7.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
MDLZ icon
151
Mondelez International
MDLZ
$77.9B
$730K 0.05%
10,827
-408
-4% -$27.2K
BRK.A icon
152
Berkshire Hathaway Class A
BRK.A
$1.06T
$729K 0.05%
1
– –
LOW icon
153
Lowe's Companies
LOW
$114B
$713K 0.05%
3,214
+47
+1% +$10.5K
MMM icon
154
3M
MMM
$89.4B
$709K 0.05%
4,656
+300
+7% +$42.9K
UNP icon
155
Union Pacific
UNP
$175B
$681K 0.05%
2,961
-388
-12% -$86.1K
VIG icon
156
Vanguard Dividend Appreciation ETF
VIG
$111B
$676K 0.05%
3,303
-100
-3% -$19.4K
IAU icon
157
iShares Gold Trust
IAU
$64.4B
$665K 0.05%
10,670
-137
-1% -$8.49K
CAT icon
158
Caterpillar
CAT
$415B
$655K 0.05%
1,687
-81
-5% -$27K
SCHD icon
159
Schwab US Dividend Equity ETF
SCHD
$101B
$644K 0.05%
24,319
-50
-0.2% -$1.31K
ACN icon
160
Accenture
ACN
$85.8B
$643K 0.05%
2,151
-193
-8% -$58.8K
CRM icon
161
Salesforce
CRM
$134B
$642K 0.05%
2,355
+59
+3% +$15.8K
MRK icon
162
Merck
MRK
$316B
$623K 0.04%
7,869
-525
-6% -$41.7K
RTX icon
163
RTX Corp
RTX
$263B
$609K 0.04%
4,172
-302
-7% -$40.2K
WM icon
164
Waste Management
WM
$94.8B
$602K 0.04%
2,632
-190
-7% -$44.1K
CSX icon
165
CSX Corp
CSX
$92.9B
$595K 0.04%
18,226
-258
-1% -$7.76K
FNDF icon
166
Schwab Fundamental International Large Company Index ETF
FNDF
$24.6B
$594K 0.04%
14,836
+1,627
+12% +$61.4K
BNL icon
167
Broadstone Net Lease
BNL
$4.36B
$587K 0.04%
+36,577
New +$586K
VSS icon
168
Vanguard FTSE All-World ex-US Small-Cap Index Fund
VSS
$11.4B
$587K 0.04%
4,370
+233
+6% +$28.7K
VUG icon
169
Vanguard Growth ETF
VUG
$222B
$580K 0.04%
7,944
-66
-0.8% -$4.34K
YUM icon
170
Yum! Brands
YUM
$41.2B
$577K 0.04%
3,895
-220
-5% -$32.1K
DIA icon
171
State Street SPDR Dow Jones Industrial Average ETF Trust
DIA
$46.2B
$568K 0.04%
1,289
-1,143
-47% -$474K
EFAV icon
172
iShares MSCI EAFE Min Vol Factor ETF
EFAV
$5.22B
$558K 0.04%
6,635
-90
-1% -$7.37K
XLP icon
173
State Street Consumer Staples Select Sector SPDR ETF
XLP
$14.2B
$545K 0.04%
6,725
+2,817
+72% +$229K
CI icon
174
Cigna
CI
$76.6B
$516K 0.04%
1,560
– –
AFL icon
175
Aflac
AFL
$63B
$513K 0.04%
4,863
-100
-2% -$10.5K
5 6
7
8 9

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PCM
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AIP
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SWA
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Appleton Partners's Q2 2025 Portfolio in Review

As of Q2 2025, Appleton Partners held 256 positions worth $1.41B, up 9.2% from $1.29B the previous quarter. Its ten largest holdings account for 30% of the portfolio.

Appleton Partners's Q2 2025 filing shows 13 new, 66 increased, 154 reduced and 5 closed positions. Its largest new stake was Spotify: 12,924 shares worth $9.92M. The largest sale was Broadcom, an estimated $3.6M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Communication Services.

  • Appleton Partners's largest Q2 2025 buy was Spotify: 12,924 shares worth $9.92M.
  • Appleton Partners added most to ServiceNow in Q2 2025, an estimated $9.51M increase.
  • Appleton Partners's biggest Q2 2025 reduction was Broadcom, cutting an estimated $3.6M.
  • Appleton Partners fully exited Discover Financial Services in Q2 2025, selling an estimated $2.91M.
  • Appleton Partners's ten largest holdings make up 30% of its $1.41B portfolio in Q2 2025.
  • Appleton Partners opened 13 new positions and closed 5 in Q2 2025.
  • Appleton Partners's portfolio value rose 9.2% quarter-over-quarter to $1.41B.

Based on Appleton Partners's 13F filing for Q2 2025, filed 22 Jul 2025.