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AP

Appleton Partners Portfolio holdings

AUM $1.63B
1-Year Est. Return 38.57%
This Fund
S&P 500
This Quarter Est. Return
+11.67%
1 Year Est. Return
+38.57%
3 Year Est. Return
+101.09%
5 Year Est. Return
+116.43%
10 Year Est. Return
+424.6%
AUM
$1.41B
AUM Growth
+$119M
Cap. Flow
+$5.21M
Cap. Flow %
0.37%
Top 10 Hldgs %
30.1%
Holding
256
New
13
Increased
66
Reduced
154
Closed
5

Top Buys

Rank Stock Value
1
NOW icon
ServiceNow
NOW
+$9.51M
2
SPOT icon
Spotify
SPOT
+$8.3M
3
UNH icon
UnitedHealth
UNH
+$5.14M
4
COF icon
Capital One
COF
+$3.21M
5
BRK.B icon
Berkshire Hathaway Class B
BRK.B
+$3.17M

Top Sells

Rank Stock Value
1
AVGO icon
Broadcom
AVGO
+$3.6M
2
DFS
Discover Financial Services
DFS
+$2.91M
3
JPM icon
JPMorgan Chase
JPM
+$2.59M
4
MSFT icon
Microsoft
MSFT
+$1.74M
5
MU icon
Micron Technology
MU
+$1.58M

Sector Composition

Rank Sector Weight
1 Technology 20.3%
2 Financials 12.7%
3 Communication Services 7.58%
4 Consumer Discretionary 7.5%
5 Industrials 7.24%
Name Market Value Portfolio Weight Shares or Principal Change
in Stake 		Capital Flow
VTI icon
126
Vanguard Total Stock Market ETF
VTI
$663B
$1.23M 0.09%
4,031
+22
+0.5% +$6.19K
CMCSA icon
127
Comcast
CMCSA
$85.1B
$1.21M 0.09%
33,832
+27,780
+459% +$961K
XOP icon
128
State Street SPDR S&P Oil & Gas Exploration & Production ETF
XOP
$3.46B
$1.2M 0.09%
9,553
-859
-8% -$103K
NKE icon
129
Nike
NKE
$62.4B
$1.15M 0.08%
16,195
+12,802
+377% +$768K
IUSB icon
130
iShares Core Universal USD Bond ETF
IUSB
$42.7B
$1.12M 0.08%
24,320
-1,112
-4% -$50.7K
KO icon
131
Coca-Cola
KO
$355B
$1.09M 0.08%
15,434
+75
+0.5% +$5.34K
GE icon
132
GE Aerospace
GE
$357B
$1.08M 0.08%
4,195
-74
-2% -$16.2K
GLD icon
133
SPDR Gold Trust
GLD
$134B
$1.03M 0.07%
3,384
+520
+18% +$157K
ORCL icon
134
Oracle
ORCL
$363B
$1.02M 0.07%
4,656
-795
-15% -$128K
IJH icon
135
iShares Core S&P Mid-Cap ETF
IJH
$123B
$1M 0.07%
16,160
-467
-3% -$27.4K
IBM icon
136
IBM
IBM
$196B
$966K 0.07%
3,277
-228
-7% -$58.7K
WFC icon
137
Wells Fargo
WFC
$263B
$883K 0.06%
11,018
-90
-0.8% -$6.49K
EEM icon
138
iShares MSCI Emerging Markets ETF
EEM
$28.8B
$866K 0.06%
17,946
-200
-1% -$8.99K
IWP icon
139
iShares Russell Mid-Cap Growth ETF
IWP
$20.4B
$863K 0.06%
6,226
– –
QEMM icon
140
State Street SPDR MSCI Emerging Markets StrategicFactors ETF
QEMM
$54.6M
$847K 0.06%
13,437
-1,225
-8% -$72.8K
DVY icon
141
iShares Select Dividend ETF
DVY
$23.9B
$821K 0.06%
6,184
– –
MDY icon
142
State Street SPDR S&P MIDCAP 400 ETF Trust
MDY
$27.1B
$816K 0.06%
1,440
-501
-26% -$269K
SDY icon
143
State Street SPDR S&P Dividend ETF
SDY
$21.7B
$811K 0.06%
5,975
-110
-2% -$14.6K
VRTX icon
144
Vertex Pharmaceuticals
VRTX
$120B
$805K 0.06%
1,808
+15
+0.8% +$6.91K
TT icon
145
Trane Technologies
TT
$105B
$791K 0.06%
1,809
+305
+20% +$120K
WAB icon
146
Wabtec
WAB
$50B
$790K 0.06%
3,772
-50
-1% -$9.62K
TXN icon
147
Texas Instruments
TXN
$268B
$776K 0.05%
3,737
-968
-21% -$172K
FNDX icon
148
Schwab Fundamental US Large Company Index ETF
FNDX
$26.6B
$772K 0.05%
31,450
-1,812
-5% -$42.2K
CB icon
149
Chubb
CB
$133B
$763K 0.05%
2,634
-25
-0.9% -$7.19K
VOO icon
150
Vanguard S&P 500 ETF
VOO
$982B
$742K 0.05%
1,307
+169
+15% +$88.8K
4 5
6
7 8

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PCM
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AIP
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SWA
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1SP
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Appleton Partners's Q2 2025 Portfolio in Review

As of Q2 2025, Appleton Partners held 256 positions worth $1.41B, up 9.2% from $1.29B the previous quarter. Its ten largest holdings account for 30% of the portfolio.

Appleton Partners's Q2 2025 filing shows 13 new, 66 increased, 154 reduced and 5 closed positions. Its largest new stake was Spotify: 12,924 shares worth $9.92M. The largest sale was Broadcom, an estimated $3.6M.

By sector, the portfolio is most concentrated in Technology at 20% of assets, up from 19% a quarter earlier, followed by Financials and Communication Services.

  • Appleton Partners's largest Q2 2025 buy was Spotify: 12,924 shares worth $9.92M.
  • Appleton Partners added most to ServiceNow in Q2 2025, an estimated $9.51M increase.
  • Appleton Partners's biggest Q2 2025 reduction was Broadcom, cutting an estimated $3.6M.
  • Appleton Partners fully exited Discover Financial Services in Q2 2025, selling an estimated $2.91M.
  • Appleton Partners's ten largest holdings make up 30% of its $1.41B portfolio in Q2 2025.
  • Appleton Partners opened 13 new positions and closed 5 in Q2 2025.
  • Appleton Partners's portfolio value rose 9.2% quarter-over-quarter to $1.41B.

Based on Appleton Partners's 13F filing for Q2 2025, filed 22 Jul 2025.