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Affiance Financial’s Alphabet (Google) Class C GOOG Stock Holding History

Affiance Financial’s Portfolio GOOG Stock Details GOOG Fund Activity
Bought
Maintained
Sold
Quarter Market Value Status Shares Change in
Stake 		Trade Value Portfolio Weight Portfolio Position
2026
Q2 		$4.92M Sell
13,920
-228
-2% -$81.5K 0.71% 20
2026
Q1 		$4.06M Hold
14,148
– – 0.66% 20
2025
Q4 		$4.44M Sell
14,148
-330
-2% -$94.5K 0.71% 21
2025
Q3 		$3.53M Hold
14,478
– – 0.64% 22
2025
Q2 		$2.57M Hold
14,478
– – 0.52% 27
2025
Q1 		$2.26M Buy
14,478
+201
+1% +$36.8K 0.53% 27
2024
Q4 		$2.72M Sell
14,277
-93
-0.6% -$16.4K 0.65% 25
2024
Q3 		$2.4M Hold
14,370
– – 0.58% 27
2024
Q2 		$2.64M Sell
14,370
-68
-0.5% -$11.6K 0.69% 24
2024
Q1 		$2.2M Sell
14,438
-195
-1% -$28.1K 0.6% 28
2023
Q4 		$2.06M Buy
14,633
+300
+2% +$40.7K 0.6% 27
2023
Q3 		$1.89M Sell
14,333
-40
-0.3% -$5.2K 0.96% 22
2023
Q2 		$1.74M Sell
14,373
-20
-0.1% -$2.31K 0.85% 27
2023
Q1 		$1.5M Buy
14,393
+47
+0.3% +$4.54K 0.79% 26
2022
Q4 		$1.27M Sell
14,346
-4,374
-23% -$417K 0.52% 39
2022
Q3 		$1.8M Sell
18,720
-940
-5% -$105K 1.01% 15
2022
Q2 		$2.15M Sell
19,660
-200
-1% -$23.6K 1.16% 15
2022
Q1 		$2.77M Sell
19,860
-60
-0.3% -$8.16K 1.35% 13
2021
Q4 		$2.88M Buy
19,920
+3,320
+20% +$480K 1.2% 17
2021
Q3 		$2.21M Hold
16,600
– – 0.96% 22
2021
Q2 		$2.08M Sell
16,600
-200
-1% -$23.8K 0.88% 22
2021
Q1 		$1.74M Sell
16,800
-40
-0.2% -$3.97K 0.77% 28
2020
Q4 		$1.48M Buy
16,840
+520
+3% +$43.9K 0.77% 28
2020
Q3 		$1.2M Sell
16,320
-40
-0.2% -$3.05K 0.69% 31
2020
Q2 		$1.16M Buy
16,360
+4,220
+35% +$285K 0.63% 35
2020
Q1 		$706K Buy
12,140
+300
+3% +$20.4K 0.49% 37
2019
Q4 		$792K Sell
11,840
-800
-6% -$51.6K 0.44% 40
2019
Q3 		$770K Buy
12,640
+740
+6% +$43.8K 0.47% 41
2019
Q2 		$643K Hold
11,900
– – 0.39% 49
2019
Q1 		$698K Sell
11,900
-1,300
-10% -$72.9K 0.44% 45
2018
Q4 		$684K Sell
13,200
-40
-0.3% -$2.14K 0.45% 48
2018
Q3 		$790K Buy
13,240
+120
+0.9% +$7.19K 0.52% 39
2018
Q2 		$732K Buy
13,120
+480
+4% +$25.9K 0.56% 37
2018
Q1 		$652K Hold
12,640
– – 0.58% 34
2017
Q4 		$661K Buy
12,640
+940
+8% +$47.8K 0.49% 34
2017
Q3 		$561K Buy
11,700
+220
+2% +$10.2K 0.45% 38
2017
Q2 		$522K Buy
11,480
+120
+1% +$5.49K 0.42% 38
2017
Q1 		$471K Sell
11,360
-720
-6% -$29.5K 0.36% 42
2016
Q4 		$466K Buy
12,080
+60
+0.5% +$2.34K 0.37% 47
2016
Q3 		$467K Hold
12,020
– – 0.38% 43
2016
Q2 		$416K Buy
12,020
+320
+3% +$11.5K 0.35% 52
2016
Q1 		$436K Buy
11,700
+80
+0.7% +$2.87K 0.42% 47
2015
Q4 		$441K Buy
+11,620
New +$417K 0.45% 50

Other funds holding GOOG

Sumitomo Mitsui Trust Group
Sumitomo Mitsui Trust Group Minato-Ku, Tokyo, Japan $175B AUM 40.63% 1-Year Est. Return
Swedbank
Swedbank Stockholm, Sweden $116B AUM 46.87% 1-Year Est. Return
Assenagon Asset Management
Assenagon Asset Management Senningerberg, Luxembourg $80.2B AUM 50.57% 1-Year Est. Return
Aberdeen Group
Aberdeen Group Edinburgh, United Kingdom $71.2B AUM 41.74% 1-Year Est. Return
New York State Common Retirement Fund
New York State Common Retirement Fund Albany, New York $79.3B AUM 43.63% 1-Year Est. Return
Truist Financial
Truist Financial Charlotte, North Carolina $83.7B AUM 27.22% 1-Year Est. Return
New York State Teachers Retirement System (NYSTRS)
New York State Teachers Retirement System (NYSTRS) Albany, New York $54.2B AUM 43.77% 1-Year Est. Return
ECU
Egerton Capital (UK) London, United Kingdom $10.4B AUM 25.66% 1-Year Est. Return
Robeco Institutional Asset Management
Robeco Institutional Asset Management Rotterdam, Netherlands $81.4B AUM 40.71% 1-Year Est. Return
ECSS
Eurizon Capital SGR SpA Milan $37.3B AUM

Affiance Financial's GOOG Position: Q2 2026 in Review

Affiance Financial reduced its Alphabet (Google) Class C (GOOG) stake by 1.6% in Q2 2026, selling an estimated $81.5K and leaving 13,920 shares worth $4.92M. The position accounts for 0.71% of the portfolio, ranked #20.

Affiance Financial first reported a position in GOOG in Q4 2015 and has held it in 43 quarters since. 2,471 funds tracked by Wall St. Rank hold GOOG as of Q2 2026.

  • Affiance Financial held 13,920 shares of Alphabet (Google) Class C worth $4.92M as of Q2 2026.
  • Affiance Financial sold 228 Alphabet (Google) Class C shares in Q2 2026, an estimated $81.5K.
  • Alphabet (Google) Class C made up 0.71% of Affiance Financial's portfolio in Q2 2026, its #20 holding.
  • Affiance Financial first reported a position in Alphabet (Google) Class C in Q4 2015 and has held it in 43 quarters since.
  • 2,471 funds tracked by Wall St. Rank held Alphabet (Google) Class C as of Q2 2026.

Based on Affiance Financial's 13F filing for Q2 2026, filed 9 Jul 2026.