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AA

Advisory Alpha Portfolio holdings

AUM $3.66B
1-Year Est. Return 14.99%
This Fund
S&P 500
This Quarter Est. Return
+7.43%
1 Year Est. Return
+14.99%
3 Year Est. Return
+38.88%
5 Year Est. Return
+32.02%
10 Year Est. Return
+94.94%
AUM
$3.21B
AUM Growth
+$270M
Cap. Flow
+$69.6M
Cap. Flow %
2.17%
Top 10 Hldgs %
48.78%
Holding
500
New
45
Increased
257
Reduced
158
Closed
19
Name Market Value Portfolio Weight Shares or Principal Change
in Stake
Capital Flow
DFIS icon
51
Dimensional International Small Cap ETF
DFIS
$5.81B
$10.8M 0.34%
361,849
+22,308
+7% +$617K
BSJQ icon
52
Invesco BulletShares 2026 High Yield Corporate Bond ETF
BSJQ
$912M
$9.85M 0.31%
422,336
+56,010
+15% +$1.3M
SJNK icon
53
State Street SPDR Bloomberg Short Term High Yield Bond ETF
SJNK
$4.89B
$9.29M 0.29%
364,584
+32,536
+10% +$814K
JPST icon
54
JPMorgan Ultra-Short Income ETF
JPST
$39.8B
$8.53M 0.27%
168,395
-21,669
-11% -$1.09M
IJH icon
55
iShares Core S&P Mid-Cap ETF
IJH
$122B
$7.95M 0.25%
128,189
-6,245
-5% -$367K
BSJR icon
56
Invesco BulletShares 2027 High Yield Corporate Bond ETF
BSJR
$853M
$7.61M 0.24%
335,165
+45,254
+16% +$1.02M
VTI icon
57
Vanguard Total Stock Market ETF
VTI
$658B
$7.19M 0.22%
23,653
+181
+0.8% +$50.9K
TSLA icon
58
Tesla
TSLA
$1.43T
$7.18M 0.22%
22,613
+3,258
+17% +$982K
META icon
59
Meta Platforms (Facebook)
META
$1.64T
$7.03M 0.22%
9,530
+1,095
+13% +$677K
DE icon
60
Deere & Co
DE
$161B
$6.86M 0.21%
13,492
+391
+3% +$191K
VUG icon
61
Vanguard Growth ETF
VUG
$221B
$6.73M 0.21%
92,166
+2,706
+3% +$178K
FTSM icon
62
First Trust Enhanced Short Maturity ETF
FTSM
$6.5B
$6.66M 0.21%
111,247
-72,450
-39% -$4.34M
DFAE icon
63
Dimensional Emerging Core Equity Market ETF
DFAE
$9.14B
$6.25M 0.19%
215,910
+8,491
+4% +$228K
VBK icon
64
Vanguard Small-Cap Growth ETF
VBK
$23.4B
$6.19M 0.19%
22,364
+1,130
+5% +$291K
DISV icon
65
Dimensional International Small Cap Value ETF
DISV
$4.78B
$6.05M 0.19%
183,768
+12,161
+7% +$374K
PJUL icon
66
Innovator US Equity Power Buffer ETF July
PJUL
$1.11B
$6.04M 0.19%
137,829
+6,683
+5% +$274K
PJUN icon
67
Innovator US Equity Power Buffer ETF June
PJUN
$945M
$5.96M 0.19%
149,897
-3,338
-2% -$126K
VOO icon
68
Vanguard S&P 500 ETF
VOO
$974B
$5.91M 0.18%
10,399
+439
+4% +$231K
BSJS icon
69
Invesco BulletShares 2028 High Yield Corporate Bond ETF
BSJS
$705M
$5.85M 0.18%
265,313
+42,336
+19% +$918K
VBR icon
70
Vanguard Small-Cap Value ETF
VBR
$37.1B
$5.82M 0.18%
29,842
+1,050
+4% +$194K
BRK.B icon
71
Berkshire Hathaway Class B
BRK.B
$1.06T
$5.81M 0.18%
11,969
+1,332
+13% +$676K
PAUG icon
72
Innovator US Equity Power Buffer ETF August
PAUG
$863M
$5.8M 0.18%
143,249
+690
+0.5% +$26.5K
PGHY icon
73
Invesco Global ex-US High Yield Corporate Bond ETF
PGHY
$220M
$5.41M 0.17%
272,296
+23,992
+10% +$470K
GOOG icon
74
Alphabet (Google) Class C
GOOG
$4.22T
$5.21M 0.16%
29,374
+3,384
+13% +$559K
GOOGL icon
75
Alphabet (Google) Class A
GOOGL
$4.23T
$4.77M 0.15%
27,092
+4,650
+21% +$761K

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Advisory Alpha's Q2 2025 Portfolio in Review

As of Q2 2025, Advisory Alpha held 500 positions worth $3.21B, up 9.2% from $2.94B the previous quarter. Its ten largest holdings account for 49% of the portfolio.

Advisory Alpha's Q2 2025 filing shows 45 new, 257 increased, 158 reduced and 19 closed positions. Its largest new stake was ProShares Ultra Gold: 26,812 shares worth $929K. The largest sale was State Street Financial Select Sector SPDR ETF, an estimated $17.2M.

By sector, the portfolio is most concentrated in Technology at 2.9% of assets, up from 2.6% a quarter earlier, followed by Consumer Discretionary and Financials.

  • Advisory Alpha's largest Q2 2025 buy was ProShares Ultra Gold: 26,812 shares worth $929K.
  • Advisory Alpha added most to Schwab US Mid-Cap ETF in Q2 2025, an estimated $28.3M increase.
  • Advisory Alpha's biggest Q2 2025 reduction was State Street Financial Select Sector SPDR ETF, cutting an estimated $17.2M.
  • Advisory Alpha fully exited SPDR Gold MiniShares Trust in Q2 2025, selling an estimated $1.81M.
  • Advisory Alpha's ten largest holdings make up 49% of its $3.21B portfolio in Q2 2025.
  • Advisory Alpha opened 45 new positions and closed 19 in Q2 2025.
  • Advisory Alpha's portfolio value rose 9.2% quarter-over-quarter to $3.21B.

Based on Advisory Alpha's 13F filing for Q2 2025, filed 1 Aug 2025.