ZBRA icon

Zebra Technologies

322.88 USD
+5.56
1.75%
At close Updated Sep 18, 4:00 PM EDT
Pre-market
After hours
322.88
0.00
0%
1 day
1.75%
5 days
2.75%
1 month
1.7%
3 months
10.68%
6 months
14.26%
Year to date
-15.86%
1 year
-8.23%
5 years
26.05%
10 years
281.84%
 

About: Zebra Technologies is a leading provider of automatic identification and data capture technology to enterprises. Its solutions include barcode printers and scanners, mobile computers, and workflow optimization software. The firm primarily serves the retail, transportation logistics, manufacturing, and healthcare markets, designing custom solutions to improve efficiency at its customers.

Employees: 9,900

0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 6 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

67% more funds holding in top 10

Funds holding in top 10: 3 [Q1] → 5 (+2) [Q2]

37% more first-time investments, than exits

New positions opened: 111 | Existing positions closed: 81

13% more capital invested

Capital invested by funds: $12.9B [Q1] → $14.5B (+$1.62B) [Q2]

3.87% more ownership

Funds ownership: 88.85% [Q1] → 92.73% (+3.87%) [Q2]

2% more funds holding

Funds holding: 725 [Q1] → 743 (+18) [Q2]

8% more repeat investments, than reductions

Existing positions increased: 281 | Existing positions reduced: 260

52% less call options, than puts

Call options by funds: $73.7M | Put options by funds: $153M

Research analyst outlook

6 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$300
7% downside
Avg. target
$329
2% upside
High target
$367
14% upside

6 analyst ratings

positive
33%
neutral
67%
negative
0%
Morgan Stanley
Meta Marshall
$300
Equal-Weight
Maintained
6 Aug 2025
Truist Securities
Jamie Cook
$319
Hold
Maintained
6 Aug 2025
Needham
James Ricchiuti
$345
Buy
Maintained
6 Aug 2025
Barclays
Tim Long
$301
Equal-Weight
Maintained
5 Aug 2025
Citigroup
Piyush Avasthy
$342
Neutral
Maintained
14 Jul 2025

Financial journalist opinion

Based on 6 articles about ZBRA published over the past 30 days

Positive
Zacks Investment Research
15 hours ago
New Strong Buy Stocks for September 18th
ATEYY, CSW, ZBRA, VRT and UL have been added to the Zacks Rank #1 (Strong Buy) List on September 18, 2025.
New Strong Buy Stocks for September 18th
Positive
Zacks Investment Research
3 days ago
Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
Zebra (ZBRA) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
Positive
Zacks Investment Research
3 days ago
5 Must-Buy Laggards of 2025 With Double-Digit Short-Term Price Upside
Five lagging stocks, namely, AIZ, DOCU, DUOL, WST and ZBRA, now offer strong short-term upside despite 2025's AI-driven rally.
5 Must-Buy Laggards of 2025 With Double-Digit Short-Term Price Upside
Neutral
Business Wire
3 days ago
Zebra Showcases AI for the Frontline at Inaugural Frontline AI Summit and Annual ZONE Conference
NASHVILLE, Tenn.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced the launch of its annual ZONE customer conference from Sept. 15-17 and the inaugural Frontline AI Summit on Sept. 18 in Nashville. These events will emphasize how AI-driven solutions are transforming frontline operations, improving productivity and enabling a smarter, more connected frontline workforce. “At Zebra, we've been building.
Zebra Showcases AI for the Frontline at Inaugural Frontline AI Summit and Annual ZONE Conference
Positive
The Motley Fool
7 days ago
7 No-Brainer Robotics Stocks to Buy Right Now
Artificial intelligence (AI) may be the hottest story in markets today, but its most powerful effects are only beginning to spill over into robotics. Over the next five to 10 years, AI-driven machines are expected to reshape daily life -- robots performing delicate surgeries, fleets managing warehouses, autonomous vehicles moving goods, and delivery bots navigating sidewalks.
7 No-Brainer Robotics Stocks to Buy Right Now
Positive
Zacks Investment Research
21 days ago
Here's Why Investing in Zebra Technologies Stock Makes Sense
ZBRA gains momentum with segment growth, strategic acquisitions and strong shareholder returns.
Here's Why Investing in Zebra Technologies Stock Makes Sense
Positive
Zacks Investment Research
1 month ago
Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
Zebra Technologies (ZBRA) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.
Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
Positive
Zacks Investment Research
1 month ago
Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
Positive
Benzinga
1 month ago
These Analysts Boost Their Forecasts On Zebra Technologies After Upbeat Earnings
Zebra Technologies Corporation ZBRA posted better-than-expected second-quarter earnings and raised its FY 2025 adjusted EPS guidance above estimates.
These Analysts Boost Their Forecasts On Zebra Technologies After Upbeat Earnings
Positive
MarketBeat
1 month ago
Zebra Technologies: Riding the Automation Wave to Profits
Zebra Technologies' NASDAQ: ZBRA stock price advanced following the Q2 earnings release to confirm a market reversal and increase the odds it will set a fresh high soon. The company is well-positioned to benefit from automation and AI, and the results reflect it.
Zebra Technologies: Riding the Automation Wave to Profits
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