Applovin (APP)

• Market cap: $205B
• 1 day: 0.47%
• 5 days: 6.81%
• 1 month: 38.34%
• 3 months: 68.31%
• 6 months: 97.71%
• Year to date: 77.5%
• 1 year: 390.67%
• 5 years: 830.46%
• 10 years: 830.46%
• Sector: Communication Services
• Industry: Advertising Agencies

About: AppLovin is a vertically integrated advertising technology company that acts as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange facilitating transactions between the two. About 80% of AppLovin's revenue comes from the DSP, AppDiscovery, while the remainder comes from the SSP, Max. AppLovin's primary tool for future growth is AXON 2, which is an ad optimizer operating within the DSP that allows advertisers to place ads according to specified return thresholds.

Employees: 1,563

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

215% more first-time investments, than exits

New positions opened: 280 | Existing positions closed: 89

42% more call options, than puts

Call options by funds: $6.11B | Put options by funds: $4.3B

29% more capital invested

Capital invested by funds: $54.1B [Q1] → $69.8B (+$15.8B) [Q2]

18% more funds holding

Funds holding: 996 [Q1] → 1,174 (+178) [Q2]

3% more repeat investments, than reductions

Existing positions increased: 426 | Existing positions reduced: 412

0% more funds holding in top 10

Funds holding in top 10: 45 [Q1] → 45 (+0) [Q2]

1.74% less ownership

Funds ownership: 66.75% [Q1] → 65.01% (-1.74%) [Q2]

Research analyst outlook

9 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $425
• Avg. target: $568
• High target: $725

9 analyst ratings

• positive: 8 89%
• neutral: 1 11%
• negative: 0 0%

Benchmark Mike Hickey	$640	Buy Maintained	15 Sep 2025
BTIG Clark Lampen	$664	Buy Maintained	15 Sep 2025
Wedbush Alicia Reese	$725	Outperform Maintained	12 Sep 2025
Jefferies James Heaney	$615	Buy Maintained	5 Sep 2025
Scotiabank Nat Schindler	$575	Sector Outperform Maintained	28 Aug 2025