237.88 USD
-1.11
0.46%
At close Updated Sep 18, 4:00 PM EDT
Pre-market
After hours
238.15
+0.27
0.11%
1 day
-0.46%
5 days
3.78%
1 month
3.03%
3 months
21.01%
6 months
11.84%
Year to date
-2.45%
1 year
7.79%
5 years
122.65%
10 years
738.79%
 

About: Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone makes up a majority of the firm sales, and Apple's other products like Mac, iPad, and Watch are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, like streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors while working with subcontractors like Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with a majority of sales coming indirectly through partnerships and distribution.

Employees: 164,000

0
Funds holding %
of 7,463 funds
0
Analysts bullish %
of 20 analysts

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

58% more first-time investments, than exits

New positions opened: 189 | Existing positions closed: 120

2.22% more ownership

Funds ownership: 61.09% [Q1] → 63.3% (+2.22%) [Q2]

6% more call options, than puts

Call options by funds: $41.8B | Put options by funds: $39.6B

1% less funds holding

Funds holding: 5,510 [Q1] → 5,465 (-45) [Q2]

5% less capital invested

Capital invested by funds: $2.03T [Q1] → $1.92T (-$111B) [Q2]

12% less funds holding in top 10

Funds holding in top 10: 3,116 [Q1] → 2,735 (-381) [Q2]

23% less repeat investments, than reductions

Existing positions increased: 2,159 | Existing positions reduced: 2,821

Research analyst outlook

20 Wall Street Analysts provided 1 year price targets over the past 3 months

Low target
$180
24% downside
Avg. target
$246
3% upside
High target
$305
28% upside

20 analyst ratings

12  positive
60%
neutral
30%
negative
10%
Tigress Financial
Ivan Feinseth
$305
Strong Buy
Maintained
17 Sep 2025
Bernstein
Toni Sacconaghi
$290
Outperform
Initiated
16 Sep 2025
DA Davidson
Gil Luria
$250
Neutral
Downgraded
11 Sep 2025
Phillip Securities
Helena Wang
$200
Reduce
Downgraded
11 Sep 2025
Melius Research
Ben Reitzes
$290
Buy
Maintained
10 Sep 2025

Financial journalist opinion

Based on 472 articles about AAPL published over the past 30 days

Positive
Seeking Alpha
6 hours ago
Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
Apple hasn't been an easy stock to own this year, and the launch event this week didn't make it any easier, with the stock dipping 3% on Wednesday. Having said that, we see green shoots for what's to come: third-party AI integration and foldable smartphones, of which the iPhone Air is the base case. The current lineup has a solid innovation-to-price ratio, in our opinion, one that'll bode well in a more favorable interest rate environment.
Contrarian Take: We Didn't Hate The Apple Event (Long-Term Buy)
Positive
Seeking Alpha
8 hours ago
You Can Beat The Market - By Breaking Some Rules
David Gardner, co-founder of The Motley Fool, author of Rule Breaker Investing, shares why it's possible to beat the market. Six key traits define 'rule breaker' stocks: industry leadership, sustainable advantage, strong price appreciation, quality management, consumer appeal, and perceived overvaluation.
You Can Beat The Market - By Breaking Some Rules
Neutral
MarketBeat
8 hours ago
Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
During the first half of September, tech giant Apple NASDAQ: AAPL made multiple key product and software announcements. Of course, the most talked about is its latest iPhone lineup on Sept.
Can Apple's iPhone 17 and AI Push Its Stock to New Highs?
Positive
NYTimes
15 hours ago
Apple's New AirPods Offer Impressive Language Translation
The technology is one of the strongest examples yet of how artificial intelligence can be used in a seamless, practical way to improve people's lives.
Apple's New AirPods Offer Impressive Language Translation
Negative
Schwab Network
yesterday
AAPL Struggles to Break Out Amid Lagging Mag 7 Performance
Apple (AAPL) has underperformed its Mag 7 peers primarily due to how investors view its A.I. positioning.
AAPL Struggles to Break Out Amid Lagging Mag 7 Performance
Positive
Reuters
yesterday
Apple explores test production of foldable iPhones in Taiwan, Nikkei reports
Apple has held discussions with suppliers for a possible test production of foldable iPhones in Taiwan, aiming to mass produce the device in India for release in 2026, the Nikkei said on Thursday.
Apple explores test production of foldable iPhones in Taiwan, Nikkei reports
Neutral
Schwab Network
yesterday
iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
After Apple's (AAPL) "Awe Dropping" event left investors and market experts largely disappointed on the lack of A.I. commentary, Marley Kayden notes a more mixed picture when it comes to iPhone 17 pre-orders.
iPhone 17 Pre-Orders Leave Analysts Mixed on AAPL
Negative
24/7 Wall Street
yesterday
Apple's Crippled China Sales
According to tech research firm Counterpoint, the sales of Apple Inc. (NASDAQ: AAPL) iPhones in China fell 6% in the first eight weeks of the third quarter.
Apple's Crippled China Sales
Positive
Investopedia
yesterday
Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
The Magnificent Seven is living up to its name this year, with one glaring exception.
Apple Stock's Not-So-Magnificent Year: Can AI, iPhone 17 Close the Gap with Big Tech Peers?
Negative
Invezz
yesterday
Apple's China phone sales fall 6% ahead of iPhone 17 launch
Apple's smartphone sales in China fell 6% in the eight weeks leading up to the launch of the iPhone 17. The drop highlights the intense competition in the world's largest smartphone market, where domestic brands like Vivo, Xiaomi, Oppo, and Huawei hold larger market shares.
Apple's China phone sales fall 6% ahead of iPhone 17 launch
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