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ProShares Short S&P500
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Overview Fund Activity

116 hedge funds and large institutions have $719M invested in ProShares Short S&P500 in 2013 Q3 according to their latest regulatory filings, with 23 funds opening new positions, 33 increasing their positions, 36 reducing their positions, and 21 closing their positions.

Holders
116
Holders Change
+2
Holders Change %
+1.75%
% of All Funds
3.76%
Holding in Top 10
13
Holding in Top 10 Change
+2
Holding in Top 10 Change %
+18.18%
% of All Funds
0.42%
New
23
Increased
33
Reduced
36
Closed
21
Calls
$6.3M
Puts
$2.3M
Net Calls
+$4M
Net Calls Change
-$10.9M

Top Buyers

1
Morgan Stanley
1
Morgan Stanley
New York
$176M
2
BCI
2
Brinker Capital Investments
Pennsylvania
$52.5M
3
Wells Fargo
3
Wells Fargo
California
$95.8M
4
LPL Financial
4
LPL Financial
California
$31.8M
5
Wellington Management Group
5
Wellington Management Group
Massachusetts
$7.94M

Top Sellers

1
Royal Bank of Canada
1
Royal Bank of Canada
Ontario, Canada
$2.47M
2
BC
2
Brinker Capital
Pennsylvania
$62.4M
3
CPS
3
Counsel Portfolio Services
Ontario, Canada
$0
4
MIM
4
Macroview Investment Management
Maryland
$5.48M
5
HCM
5
Hilton Capital Management
New York
$5.25M
Name Market Value Shares Shares
Change 		Shares
Change %
DADC
101
D.A. Davidson & Co
Montana
$22K 793 -2,530 -76%
AC
102
Alexandria Capital
Virginia
$22K 776 -724 -48%
Ameriprise
103
Ameriprise
Minnesota
$17K 624 – –
RIA
104
Regal Investment Advisors
Michigan
$16K 575 – –
US Bancorp
105
US Bancorp
Minnesota
$15K 550 -435 -44%
Deutsche Bank
106
Deutsche Bank
Germany
$14K 500 – –
WF
107
WealthTrust Fairport
Ohio
$13K 474 +74 +19%
CAPTRUST Financial Advisors
108
CAPTRUST Financial Advisors
North Carolina
$10K 350 – –
CIM
109
Contravisory Investment Management
Massachusetts
$10K 370 – –
Carson Wealth (CWM LLC)
110
Carson Wealth (CWM LLC)
Nebraska
$8K 300 +300 New
M&T Bank
111
M&T Bank
New York
$6K 200 -383 -66%
Bessemer Group
112
Bessemer Group
New Jersey
$6K 208 – –
Fifth Third Bancorp
113
Fifth Third Bancorp
Ohio
$5K 163 -25 -13%
BC
114
Bartlett & Co
Ohio
$5K 194 +194 New
KTC
115
Kistler-Tiffany Companies
Pennsylvania
$2K 60 – –
ACM
116
Aviance Capital Management
Florida
$2K 75 +75 New
Schroder Investment Management Group
117
Schroder Investment Management Group
United Kingdom
$1.54K 55 +55 New
CPS
118
Counsel Portfolio Services
Ontario, Canada
– – -240,000 Closed
RJFSA
119
Raymond James Financial Services Advisors
Florida
– – -153,827 Closed
NPC
120
National Planning Corporation
California
– – -53,486 Closed
ICOA
121
Investment Centers of America
North Dakota
– – -43,841 Closed
DD
122
Dominick & Dominick
New York
– – -42,245 Closed
PMG
123
ProVise Management Group
Florida
– – -38,982 Closed
OA
124
Oxbow Advisors
Texas
– – -31,060 Closed
William Blair & Company
125
William Blair & Company
Illinois
– – -30,817 Closed
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5
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