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iShares MSCI USA Quality Factor ETF
QUAL

1,247 hedge funds and large institutions have $36.7B invested in iShares MSCI USA Quality Factor ETF in 2024 Q1 according to their latest regulatory filings, with 152 funds opening new positions, 515 increasing their positions, 430 reducing their positions, and 56 closing their positions.

New
Increased
Maintained
Reduced
Closed

586% more call options, than puts

Call options by funds: $6M | Put options by funds: $875K

171% more first-time investments, than exits

New positions opened: 152 | Existing positions closed: 56

20% more repeat investments, than reductions

Existing positions increased: 515 | Existing positions reduced: 430

12% more capital invested

Capital invested by funds: $32.8B → $36.7B (+$3.89B)

11% more funds holding in top 10

Funds holding in top 10: 208 → 230 (+22)

7% more funds holding

Funds holding: 1,167 → 1,247 (+80)

5.3% less ownership

Funds ownership: 91.18% → 85.88% (-5.3%)

Holders
1,247
Holders Change
+80
Holders Change %
+6.86%
% of All Funds
17.96%
Holding in Top 10
230
Holding in Top 10 Change
+22
Holding in Top 10 Change %
+10.58%
% of All Funds
3.31%
New
152
Increased
515
Reduced
430
Closed
56
Calls
$6M
Puts
$875K
Net Calls
+$5.12M
Net Calls Change
+$3.49M

Top Buyers

Rank Fund Capital Flow
1
Cetera Investment Advisers
Cetera Investment Advisers
Illinois
+$153M
2
Wells Fargo
Wells Fargo
California
+$144M
3
Bank of America
Bank of America
North Carolina
+$127M
4
3AM
3EDGE Asset Management
Florida
+$96.5M
5
HighTower Advisors
HighTower Advisors
Illinois
+$77.5M

Top Sellers

Rank Fund Capital Flow
1
Morgan Stanley
Morgan Stanley
New York
-$1.19B
2
Osaic Holdings
Osaic Holdings
Arizona
-$278M
3
Fidelity Investments
Fidelity Investments
Massachusetts
-$90.9M
4
BTI
Blue Trust Inc
Georgia
-$78.5M
5
PNC Financial Services Group
PNC Financial Services Group
Pennsylvania
-$50.6M
Name Holding Trade Value Shares
Change 		Change in
Stake
AAS
126
Ameritas Advisory Services
Nebraska
$34.9M +$6.71M +42,959 +25%
KCM
127
Kathmere Capital Management
Pennsylvania
$34.1M +$210K +1,341 +0.7%
SWP
128
Stratos Wealth Partners
Ohio
$33.9M +$13.5M +86,578 +72%
SB
129
Strategic Blueprint
Georgia
$32.9M -$3.23M -20,674 -9%
SFI
130
SPC Financial Inc
Maryland
$32.6M -$355K -2,271 -1%
SWA
131
Strategies Wealth Advisors
Michigan
$32.4M +$805K +5,155 +3%
CSWG
132
Cardinal Strategic Wealth Guidance
Kentucky
$32.4M +$7.48M +47,855 +32%
AF
133
Apexium Financial
Texas
$31.9M +$254K +1,626 +0.8%
SFS
134
Sowell Financial Services
Arkansas
$31.4M -$1.52M -9,719 -5%
CIAS
135
CFS Investment Advisory Services
New Jersey
$31M +$1.61M +10,308 +6%
HCM
136
Hengehold Capital Management
Ohio
$31M +$2.6M +16,640 +10%
AAS
137
Avantax Advisory Services
Texas
$30.1M +$798K +5,108 +3%
IWA
138
Icon Wealth Advisors
Texas
$30M +$347K +2,223 +1%
Comerica Bank
139
Comerica Bank
Texas
$29.8M +$16.5M +105,577 +140%
CG
140
CFO4Life Group
Texas
$29.2M +$815K +5,214 +3%
IDA
141
Intelligence Driven Advisers
California
$28.9M -$1.73M -11,057 -6%
HGWM
142
Horst & Graben Wealth Management
Oregon
$28.8M +$679K +4,347 +3%
HSG
143
Helen Stephens Group
Texas
$28.5M +$1.93M +12,348 +8%
TLFA
144
True Link Financial Advisors
California
$28.5M +$26.8M +171,777 +8,896%
AC
145
Apella Capital
Connecticut
$28M -$1.43M -9,127 -5%
ACA
146
Aptus Capital Advisors
Alabama
$27.7M +$26M +166,465 +7,957%
AWAG
147
ARS Wealth Advisors Group
Florida
$27.3M +$649K +4,152 +3%
GF
148
Gries Financial
Ohio
$27.2M +$1.47M +9,379 +6%
BFPW
149
BOK Financial Private Wealth
Colorado
$27M -$1.69M -10,844 -6%
Rockefeller Capital Management
150
Rockefeller Capital Management
New York
$26.4M +$1.12M +7,188 +5%
4 5
6
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QUAL Hedge Fund Activity: Q1 2024 in Review

1,247 of the 6,942 institutional investors tracked by Wall St. Rank reported a position in iShares MSCI USA Quality Factor ETF (QUAL) for Q1 2024, worth a combined $36.7B — up 12% from $32.8B a quarter earlier.

Buyers outnumbered sellers: 152 funds opened new QUAL positions and 56 closed out — a net gain of 96 holders — while 515 added to existing stakes and 430 trimmed.

The largest buyer was Cetera Investment Advisers, adding an estimated $153M. The largest seller was Morgan Stanley, cutting an estimated $1.19B.

  • 1,247 institutional investors held iShares MSCI USA Quality Factor ETF (QUAL) as of Q1 2024, up from 1,167 in Q4 2023.
  • Funds reported $36.7B of iShares MSCI USA Quality Factor ETF stock for Q1 2024, up 12% quarter-over-quarter.
  • 152 funds opened new iShares MSCI USA Quality Factor ETF positions in Q1 2024 and 56 closed out, a net change of +96 holders.
  • The largest iShares MSCI USA Quality Factor ETF buyer in Q1 2024 was Cetera Investment Advisers, an estimated $153M added.
  • The largest iShares MSCI USA Quality Factor ETF seller in Q1 2024 was Morgan Stanley, an estimated $1.19B sold.

Based on aggregated 13F filings for Q1 2024.