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Peloton Interactive

466 hedge funds and large institutions have $3.32B invested in Peloton Interactive in 2025 Q3 according to their latest regulatory filings, with 77 funds opening new positions, 145 increasing their positions, 129 reducing their positions, and 58 closing their positions.

New
Increased
Maintained
Reduced
Closed

46% more call options, than puts

Call options by funds: $258M | Put options by funds: $177M

33% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 58

28% more capital invested

Capital invested by funds: $2.59B → $3.32B (+$724M)

13% more funds holding in top 10

Funds holding in top 10: 89 (+1)

12% more repeat investments, than reductions

Existing positions increased: 145 | Existing positions reduced: 129

4% more funds holding

Funds holding: 450466 (+16)

5.87% less ownership

Funds ownership: 99.95%94.07% (-5.9%)

Holders
466
Holders Change
+16
Holders Change %
+3.56%
% of All Funds
6.12%
Holding in Top 10
9
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+12.5%
% of All Funds
0.12%
New
77
Increased
145
Reduced
129
Closed
58
Calls
$258M
Puts
$177M
Net Calls
+$81.3M
Net Calls Change
+$24M
Name Holding Trade Value Shares
Change
Change in
Stake
LFG
351
Larson Financial Group
Missouri
$11.7K +$6.46K +868 +200%
C
352
Covestor
United Kingdom
$11K -$15 -2 -0.2%
IA
353
IFP Advisors
Florida
$10.5K -$4.43K -596 -34%
EWA
354
EverSource Wealth Advisors
Alabama
$9.68K -$2.32K -312 -22%
WANY
355
Wealthspire Advisors (New York)
New York
$8.76K +$7.24K +973 New
RWM
356
RMG Wealth Management
Wisconsin
$8.7K
CFB
357
Cullen/Frost Bankers
Texas
$7.5K +$119 +16 +2%
Northwestern Mutual Wealth Management
358
Northwestern Mutual Wealth Management
Wisconsin
$7.41K -$2.3K -309 -27%
CCM
359
Cloud Capital Management
Washington
$7K +$6.41K +862 New
AF
360
Advisornet Financial
Minnesota
$6.75K
ATC
361
Adirondack Trust Company
New York
$6.21K
SAM
362
Smartleaf Asset Management
Massachusetts
$6.1K +$5.16K +694 +6,940%
QCG
363
Quadrant Capital Group
Ohio
$5.22K +$4.32K +580 New
BCV
364
Banque Cantonale Vaudoise
Switzerland
$5K
AA
365
Ancora Advisors
Ohio
$4.95K
BBHC
366
Brown Brothers Harriman & Co
New York
$4.94K +$4.08K +549 New
W
367
WealthCollab
Washington
$4.5K -$8.61K -1,157 -70%
CPG
368
Cornerstone Planning Group
New Jersey
$4.15K +$670 +90 +450%
GWM
369
Geneos Wealth Management
Colorado
$2.93K
CA
370
Clearstead Advisors
Ohio
$2.71K +$1.41K +190 +171%
Bank Julius Baer & Co
371
Bank Julius Baer & Co
Switzerland
$2.7K
VWWMG
372
Vermillion & White Wealth Management Group
Pennsylvania
$2.48K
IRAG
373
Investment Research & Advisory Group
Georgia
$2.34K
PS
374
Principal Securities
Iowa
$2.21K
CA
375
CoreCap Advisors
Michigan
$2.18K

PTON Hedge Fund Activity: Q3 2025 in Review

466 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Peloton Interactive (PTON) for Q3 2025, worth a combined $3.32B — up 28% from $2.59B a quarter earlier.

Buyers outnumbered sellers: 77 funds opened new PTON positions and 58 closed out — a net gain of 19 holders — while 145 added to existing stakes and 129 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $72.9M. The largest seller was Morgan Stanley, cutting an estimated $64.5M.

  • 466 institutional investors held Peloton Interactive (PTON) as of Q3 2025, up from 450 in Q2 2025.
  • Funds reported $3.32B of Peloton Interactive stock for Q3 2025, up 28% quarter-over-quarter.
  • 77 funds opened new Peloton Interactive positions in Q3 2025 and 58 closed out, a net change of +19 holders.
  • The largest Peloton Interactive buyer in Q3 2025 was T. Rowe Price Associates, an estimated $72.9M added.
  • The largest Peloton Interactive seller in Q3 2025 was Morgan Stanley, an estimated $64.5M sold.

Based on aggregated 13F filings for Q3 2025.