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Peloton Interactive

466 hedge funds and large institutions have $3.32B invested in Peloton Interactive in 2025 Q3 according to their latest regulatory filings, with 77 funds opening new positions, 145 increasing their positions, 129 reducing their positions, and 58 closing their positions.

New
Increased
Maintained
Reduced
Closed

46% more call options, than puts

Call options by funds: $258M | Put options by funds: $177M

33% more first-time investments, than exits

New positions opened: 77 | Existing positions closed: 58

28% more capital invested

Capital invested by funds: $2.59B → $3.32B (+$724M)

13% more funds holding in top 10

Funds holding in top 10: 89 (+1)

12% more repeat investments, than reductions

Existing positions increased: 145 | Existing positions reduced: 129

4% more funds holding

Funds holding: 450466 (+16)

5.87% less ownership

Funds ownership: 99.95%94.07% (-5.9%)

Holders
466
Holders Change
+16
Holders Change %
+3.56%
% of All Funds
6.12%
Holding in Top 10
9
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+12.5%
% of All Funds
0.12%
New
77
Increased
145
Reduced
129
Closed
58
Calls
$258M
Puts
$177M
Net Calls
+$81.3M
Net Calls Change
+$24M
Name Holding Trade Value Shares
Change
Change in
Stake
MCM
326
MAI Capital Management
Ohio
$49.2K -$216 -29 -0.5%
ASN
327
Advisory Services Network
Georgia
$48.3K +$39.9K +5,361 New
CAM
328
Close Asset Management
United Kingdom
$46K -$1.26K -170 -3%
VFA
329
Valeo Financial Advisors
Indiana
$45.1K +$37.3K +5,010 New
RS
330
Rakuten Securities
Japan
$40.8K -$6.59K -885 -16%
SPIA
331
Steward Partners Investment Advisory
New York
$39.8K +$82 +11 +0.2%
VEA
332
Virtus ETF Advisers
New York
$39.8K -$102K -13,754 -76%
PA
333
Parallel Advisors
California
$36.5K
AF
334
Allworth Financial
California
$34.4K +$4.54K +610 +19%
RIL
335
Rothschild Investment LLC
Illinois
$33.6K -$1.26K -170 -4%
BNP Paribas Asset Management
336
BNP Paribas Asset Management
France
$32K +$908 +122 +4%
PNC Financial Services Group
337
PNC Financial Services Group
Pennsylvania
$31.9K +$1.01K +136 +4%
SSG
338
Summit Securities Group
New York
$28.3K +$23.4K +3,149 New
WCM
339
Winthrop Capital Management
Indiana
$23K
SFI
340
Siemens Fonds Invest
Germany
$22.8K
QC
341
Quent Capital
New York
$21.7K +$17.9K +2,411 New
HI
342
Harbour Investments
Wisconsin
$21.3K
S
343
Sachetta
Massachusetts
$18.8K
National Bank of Canada
344
National Bank of Canada
Quebec, Canada
$18.1K +$37 +5 +0.2%
TCM
345
Tradewinds Capital Management
Washington
$18K
GI
346
GAMMA Investing
California
$17.2K +$2.54K +341 +22%
Rockefeller Capital Management
347
Rockefeller Capital Management
New York
$17.1K +$14.1K +1,897 New
PFBT
348
Parkside Financial Bank & Trust
Missouri
$14.5K +$1.09K +147 +10%
Optiver Holding
349
Optiver Holding
Netherlands
$14.3K -$11.9K -1,604 -50%
NA
350
NewEdge Advisors
Louisiana
$13.6K -$66.7K -8,970 -86%

PTON Hedge Fund Activity: Q3 2025 in Review

466 of the 7,619 institutional investors tracked by Wall St. Rank reported a position in Peloton Interactive (PTON) for Q3 2025, worth a combined $3.32B — up 28% from $2.59B a quarter earlier.

Buyers outnumbered sellers: 77 funds opened new PTON positions and 58 closed out — a net gain of 19 holders — while 145 added to existing stakes and 129 trimmed.

The largest buyer was T. Rowe Price Associates, adding an estimated $72.9M. The largest seller was Morgan Stanley, cutting an estimated $64.5M.

  • 466 institutional investors held Peloton Interactive (PTON) as of Q3 2025, up from 450 in Q2 2025.
  • Funds reported $3.32B of Peloton Interactive stock for Q3 2025, up 28% quarter-over-quarter.
  • 77 funds opened new Peloton Interactive positions in Q3 2025 and 58 closed out, a net change of +19 holders.
  • The largest Peloton Interactive buyer in Q3 2025 was T. Rowe Price Associates, an estimated $72.9M added.
  • The largest Peloton Interactive seller in Q3 2025 was Morgan Stanley, an estimated $64.5M sold.

Based on aggregated 13F filings for Q3 2025.