PROS Holdings (PRO)

• Market cap: $721M
• 1 day: -0.07%
• 5 days: -3.66%
• 1 month: -0.66%
• 3 months: -1.51%
• 6 months: -28.72%
• Year to date: -30.25%
• 1 year: -13.35%
• 5 years: -53.26%
• 10 years: -35.39%
• Sector: Technology
• Industry: Software - Application

About: Pros Holdings Inc provides software solutions that optimize shopping and selling experiences for both business-to-business and business-to-consumer companies across industry verticals in more than nearly 80 countries. Its PROS Platform is designed to help businesses create, optimize and market available offers and handle orders through both first- and third-party digital channels. The firm generates key revenue form the United States of America, Germany, The rest of Europe, Africa, Asia-Pacific, and Middle East regions.

Employees: 1,501

Fund manager confidence

Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)

224% more call options, than puts

Call options by funds: $9.25M | Put options by funds: $2.85M

50% more funds holding in top 10

Funds holding in top 10: 2 [Q1] → 3 (+1) [Q2]

7.47% more ownership

Funds ownership: 93.0% [Q1] → 100.47% (+7.47%) [Q2]

8% more repeat investments, than reductions

Existing positions increased: 66 | Existing positions reduced: 61

4% less funds holding

Funds holding: 181 [Q1] → 174 (-7) [Q2]

11% less capital invested

Capital invested by funds: $842M [Q1] → $753M (-$89M) [Q2]

16% less first-time investments, than exits

New positions opened: 32 | Existing positions closed: 38

Research analyst outlook

3 Wall Street Analysts provided 1 year price targets over the past 3 months

• Low target: $18
• Avg. target: $21
• High target: $25

3 analyst ratings

• positive: 2 67%
• neutral: 1 33%
• negative: 0 0%

Stifel Parker Lane	$20	Buy Maintained	8 Jul 2025
Baird Rob Oliver	$18	Neutral Downgraded	16 Jun 2025
Needham Scott Berg	$25	Buy Reiterated	16 Jun 2025