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MediaAlpha

171 hedge funds and large institutions have $618M invested in MediaAlpha in 2025 Q4 according to their latest regulatory filings, with 35 funds opening new positions, 76 increasing their positions, 48 reducing their positions, and 19 closing their positions.

New
Increased
Maintained
Reduced
Closed

169% more call options, than puts

Call options by funds: $2.29M | Put options by funds: $851K

84% more first-time investments, than exits

New positions opened: 35 | Existing positions closed: 19

58% more repeat investments, than reductions

Existing positions increased: 76 | Existing positions reduced: 48

14% more capital invested

Capital invested by funds: $544M → $618M (+$74.1M)

10% more funds holding

Funds holding: 156171 (+15)

0.86% less ownership

Funds ownership: 84.84%83.98% (-0.86%)

33% less funds holding in top 10

Funds holding in top 10: 32 (-1)

Holders
171
Holders Change
+15
Holders Change %
+9.62%
% of All Funds
2.08%
Holding in Top 10
2
Holding in Top 10 Change
-1
Holding in Top 10 Change %
-33.33%
% of All Funds
0.02%
New
35
Increased
76
Reduced
48
Closed
19
Calls
$2.29M
Puts
$851K
Net Calls
+$1.43M
Net Calls Change
+$101K
Name Holding Trade Value Shares
Change
Change in
Stake
TWD
151
True Wealth Design
Ohio
$4.35K +$1.17K +96 +40%
Optiver Holding
152
Optiver Holding
Netherlands
$3.5K -$1.25K -102 -27%
MAM
153
Marquette Asset Management
Minnesota
$3.15K +$1.51K +124 +104%
SCM
154
Sterling Capital Management
North Carolina
$2.81K +$1.66K +136 +168%
Nisa Investment Advisors
155
Nisa Investment Advisors
Missouri
$2.6K +$98 +8 +4%
FFA
156
Farther Finance Advisors
California
$2.42K -$562 -46 -20%
GI
157
GAMMA Investing
California
$2.42K +$647 +53 +40%
SAG
158
SageView Advisory Group
California
$1.17K +$1.1K +90 New
PA
159
Parallel Advisors
California
$1.09K +$159 +13 +18%
TAM
160
Tucker Asset Management
Colorado
$1.07K +$1.01K +83 New
VCM
161
Versant Capital Management
Arizona
$1.01K +$562 +46 +144%
PNC Financial Services Group
162
PNC Financial Services Group
Pennsylvania
$971 -$1.11K -91 -55%
CIAM
163
Caitong International Asset Management
Hong Kong
$609 +$134 +11 +31%
SAM
164
Smartleaf Asset Management
Massachusetts
$573 +$537 +44 New
S
165
SignatureFD
Georgia
$505
SIC
166
SJS Investment Consulting
Ohio
$311 +$293 +24 New
CA
167
Clearstead Advisors
Ohio
$195 -$3.4K -278 -95%
MCM
168
MAI Capital Management
Ohio
$182 +$171 +14 New
SS
169
Sunbelt Securities
Texas
$181 -$183 -15 -52%
ACA
170
American Capital Advisory
Idaho
$52 +$49 +4 New
BBCM
171
Broad Bay Capital Management
New York
-$16.7M -1,468,695 Closed
Lazard Asset Management
172
Lazard Asset Management
New York
-$3.35M -294,796 Closed
AG
173
Algert Global
California
-$3.13M -275,387 Closed
EARNEST Partners
174
EARNEST Partners
Georgia
-$3.07M -269,607 Closed
Janney Montgomery Scott
175
Janney Montgomery Scott
Pennsylvania
-$801K -70,355 Closed