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MediaAlpha

162 hedge funds and large institutions have $452M invested in MediaAlpha in 2026 Q1 according to their latest regulatory filings, with 36 funds opening new positions, 59 increasing their positions, 54 reducing their positions, and 41 closing their positions.

New
Increased
Maintained
Reduced
Closed

1,699% more call options, than puts

Call options by funds: $8.62M | Put options by funds: $479K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

3.89% more ownership

Funds ownership: 83.98%87.88% (+3.9%)

9% more repeat investments, than reductions

Existing positions increased: 59 | Existing positions reduced: 54

5% less funds holding

Funds holding: 171162 (-9)

12% less first-time investments, than exits

New positions opened: 36 | Existing positions closed: 41

27% less capital invested

Capital invested by funds: $618M → $452M (-$166M)

Holders
162
Holders Change
-9
Holders Change %
-5.26%
% of All Funds
1.99%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
36
Increased
59
Reduced
54
Closed
41
Calls
$8.62M
Puts
$479K
Net Calls
+$8.14M
Net Calls Change
+$6.7M
Name Holding Trade Value Shares
Change
Change in
Stake
C
126
Covestor
United Kingdom
$32K +$591 +60 +2%
Rockefeller Capital Management
127
Rockefeller Capital Management
New York
$29.1K +$3.17K +322 +11%
TRCT
128
Tower Research Capital (TRC)
New York
$28.7K +$8.97K +910 +42%
AIP
129
Ameritas Investment Partners
Nebraska
$28.1K
SOADOR
130
State of Alaska Department of Revenue
Alaska
$17K
EWA
131
EverSource Wealth Advisors
Alabama
$11.7K -$7.73K -784 -38%
AAP
132
Arax Advisory Partners
Colorado
$10.9K +$719 +73 +7%
AF
133
Allworth Financial
California
$10.3K -$1.54K -156 -12%
Osaic Holdings
134
Osaic Holdings
Arizona
$9.64K -$907 -92 -8%
PWAM
135
Private Wealth Asset Management
Iowa
$9.3K +$9.86K +1,000 New
VCM
136
Versant Capital Management
Arizona
$9.29K +$9.08K +921 +1,181%
SSG
137
Summit Securities Group
New York
$5.18K +$5.49K +557 New
MMCM
138
Murphy & Mullick Capital Management
New York
$4.65K
Federated Hermes
139
Federated Hermes
Pennsylvania
$4.39K -$8.39K -851 -64%
GI
140
GAMMA Investing
California
$4.15K +$2.55K +259 +139%
HNB
141
Huntington National Bank
Ohio
$3.69K +$3.91K +397 New
PA
142
Parallel Advisors
California
$3.5K +$2.88K +292 +348%
FFA
143
Farther Finance Advisors
California
$2.25K +$601 +61 +33%
RIL
144
Rothschild Investment LLC
Illinois
$2.2K -$1.01K -103 -30%
Optiver Holding
145
Optiver Holding
Netherlands
$2.14K -$394 -40 -15%
SCM
146
Sterling Capital Management
North Carolina
$2.02K
MAM
147
Marquette Asset Management
Minnesota
$1.84K -$443 -45 -19%
Group One Trading
148
Group One Trading
Illinois
$1.72K -$21.1K -2,144 -92%
US Bancorp
149
US Bancorp
Minnesota
$1.69K -$3.16K -321 -64%
RFP
150
Root Financial Partners
California
$1.29K +$1.37K +139 New