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MediaAlpha

161 hedge funds and large institutions have $449M invested in MediaAlpha in 2026 Q1 according to their latest regulatory filings, with 36 funds opening new positions, 59 increasing their positions, 53 reducing their positions, and 42 closing their positions.

New
Increased
Maintained
Reduced
Closed

more call options, than puts

Call options by funds: $ | Put options by funds: $

more funds holding in top 10

Funds holding in top 10:

more repeat investments, than reductions

Existing positions increased: | Existing positions reduced:

more ownership

Funds ownership:

6% less funds holding

Funds holding: 171161 (-10)

14% less first-time investments, than exits

New positions opened: 36 | Existing positions closed: 42

27% less capital invested

Capital invested by funds: $618M → $449M (-$169M)

Holders
161
Holders Change
Holders Change %
% of All Funds
Holding in Top 10
3
Holding in Top 10 Change
Holding in Top 10 Change %
% of All Funds
New
Increased
Reduced
Closed
Calls
$8.62M
Puts
$479K
Net Calls
Net Calls Change

Top Buyers

1 +$12.7M
2 +$4.92M
3 +$4.73M
4
JGC
J. Goldman & Co
New York
+$3.91M
5
JP Morgan Chase
JP Morgan Chase
New York
+$3.72M
Name Holding Trade Value Shares
Change
Change in
Stake
Rockefeller Capital Management
126
Rockefeller Capital Management
New York
$29.1K
TRCT
127
Tower Research Capital (TRC)
New York
$28.7K
AIP
128
Ameritas Investment Partners
Nebraska
$28.1K
SOADOR
129
State of Alaska Department of Revenue
Alaska
$17K
EWA
130
EverSource Wealth Advisors
Alabama
$11.7K
AAP
131
Arax Advisory Partners
Colorado
$10.9K
AF
132
Allworth Financial
California
$10.3K
Osaic Holdings
133
Osaic Holdings
Arizona
$9.64K
PWAM
134
Private Wealth Asset Management
Iowa
$9.3K
VCM
135
Versant Capital Management
Arizona
$9.29K
SSG
136
Summit Securities Group
New York
$5.18K
MMCM
137
Murphy & Mullick Capital Management
New York
$4.65K
Federated Hermes
138
Federated Hermes
Pennsylvania
$4.39K
GI
139
GAMMA Investing
California
$4.15K
HNB
140
Huntington National Bank
Ohio
$3.69K
PA
141
Parallel Advisors
California
$3.5K
FFA
142
Farther Finance Advisors
California
$2.25K
RIL
143
Rothschild Investment LLC
Illinois
$2.2K
Optiver Holding
144
Optiver Holding
Netherlands
$2.14K
SCM
145
Sterling Capital Management
North Carolina
$2.02K
MAM
146
Marquette Asset Management
Minnesota
$1.84K
Group One Trading
147
Group One Trading
Illinois
$1.72K
US Bancorp
148
US Bancorp
Minnesota
$1.69K
RFP
149
Root Financial Partners
California
$1.29K
Nisa Investment Advisors
150
Nisa Investment Advisors
Missouri
$1.26K