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MediaAlpha

152 hedge funds and large institutions have $528M invested in MediaAlpha in 2025 Q2 according to their latest regulatory filings, with 30 funds opening new positions, 66 increasing their positions, 44 reducing their positions, and 22 closing their positions.

New
Increased
Maintained
Reduced
Closed

4,797% more call options, than puts

Call options by funds: $1.42M | Put options by funds: $29K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

50% more repeat investments, than reductions

Existing positions increased: 66 | Existing positions reduced: 44

36% more first-time investments, than exits

New positions opened: 30 | Existing positions closed: 22

21% more capital invested

Capital invested by funds: $436M → $528M (+$92.2M)

6% more funds holding

Funds holding: 144152 (+8)

1.22% more ownership

Funds ownership: 85.14%86.35% (+1.2%)

Holders
152
Holders Change
+8
Holders Change %
+5.56%
% of All Funds
2%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
30
Increased
66
Reduced
44
Closed
22
Calls
$1.42M
Puts
$29K
Net Calls
+$1.39M
Net Calls Change
-$803K
Name Holding Trade Value Shares
Change
Change in
Stake
Balyasny Asset Management
76
Balyasny Asset Management
Illinois
$397K -$488K -50,518 -58%
Universal-Beteiligungs- und Servicegesellschaft
77
Universal-Beteiligungs- und Servicegesellschaft
Germany
$379K +$172K +17,868 +107%
California State Teachers Retirement System (CalSTRS)
78
California State Teachers Retirement System (CalSTRS)
California
$332K
Ameriprise
79
Ameriprise
Minnesota
$312K +$275K +28,470 New
FRM
80
Fox Run Management
Connecticut
$298K -$193K -20,031 -42%
Deutsche Bank
81
Deutsche Bank
Germany
$296K -$1.48M -153,677 -85%
Connor, Clark & Lunn Investment Management (CC&L)
82
Connor, Clark & Lunn Investment Management (CC&L)
British Columbia, Canada
$296K -$138K -14,296 -35%
CCIA
83
Campbell & Co Investment Adviser
Maryland
$287K +$44.2K +4,583 +21%
NRD
84
Nebula Research & Development
New York
$275K -$116K -11,965 -32%
T. Rowe Price Associates
85
T. Rowe Price Associates
Maryland
$269K +$40.9K +4,239 +21%
CC
86
Centiva Capital
New York
$269K +$237K +24,529 New
A
87
AlphaQuest
New York
$253K -$280K -29,006 -56%
Carson Wealth (CWM LLC)
88
Carson Wealth (CWM LLC)
Nebraska
$248K +$59.4K +6,158 +37%
MIM
89
MetLife Investment Management
New Jersey
$234K
SIP
90
Stoneridge Investment Partners
Pennsylvania
$234K -$59.7K -6,185 -22%
Man Group
91
Man Group
United Kingdom
$232K +$204K +21,145 New
QT
92
Quantbot Technologies
New York
$226K -$52.2K -5,405 -21%
Franklin Resources
93
Franklin Resources
California
$220K -$264K -27,331 -58%
Cerity Partners
94
Cerity Partners
New York
$220K +$37K +3,836 +24%
VRS
95
Virginia Retirement Systems
Virginia
$219K +$70.5K +7,300 +57%
GCP
96
GSA Capital Partners
United Kingdom
$218K -$108K -11,162 -36%
CC
97
Corton Capital
Ontario, Canada
$207K +$13.8K +1,425 +8%
VEA
98
Virtus ETF Advisers
New York
$205K
IIM
99
INTECH Investment Management
Florida
$203K +$10.7K +1,105 +6%
BHCM
100
Brevan Howard Capital Management
Jersey
$202K +$178K +18,468 New

MAX Hedge Fund Activity: Q2 2025 in Review

152 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q2 2025, worth a combined $528M — up 21% from $436M a quarter earlier.

Buyers outnumbered sellers: 30 funds opened new MAX positions and 22 closed out — a net gain of 8 holders — while 66 added to existing stakes and 44 trimmed.

The largest buyer was Goldman Sachs, adding an estimated $12.3M. The largest seller was TimesSquare Capital Management, exiting entirely with an estimated $12.7M sold.

  • 152 institutional investors held MediaAlpha (MAX) as of Q2 2025, up from 144 in Q1 2025.
  • Funds reported $528M of MediaAlpha stock for Q2 2025, up 21% quarter-over-quarter.
  • 30 funds opened new MediaAlpha positions in Q2 2025 and 22 closed out, a net change of +8 holders.
  • The largest MediaAlpha buyer in Q2 2025 was Goldman Sachs, an estimated $12.3M added.
  • The largest MediaAlpha seller in Q2 2025 was TimesSquare Capital Management, an estimated $12.7M sold.

Based on aggregated 13F filings for Q2 2025.