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MediaAlpha

152 hedge funds and large institutions have $528M invested in MediaAlpha in 2025 Q2 according to their latest regulatory filings, with 30 funds opening new positions, 66 increasing their positions, 44 reducing their positions, and 22 closing their positions.

New
Increased
Maintained
Reduced
Closed

4,797% more call options, than puts

Call options by funds: $1.42M | Put options by funds: $29K

50% more funds holding in top 10

Funds holding in top 10: 23 (+1)

50% more repeat investments, than reductions

Existing positions increased: 66 | Existing positions reduced: 44

36% more first-time investments, than exits

New positions opened: 30 | Existing positions closed: 22

21% more capital invested

Capital invested by funds: $436M → $528M (+$92.2M)

6% more funds holding

Funds holding: 144152 (+8)

1.22% more ownership

Funds ownership: 85.14%86.35% (+1.2%)

Holders
152
Holders Change
+8
Holders Change %
+5.56%
% of All Funds
2%
Holding in Top 10
3
Holding in Top 10 Change
+1
Holding in Top 10 Change %
+50%
% of All Funds
0.04%
New
30
Increased
66
Reduced
44
Closed
22
Calls
$1.42M
Puts
$29K
Net Calls
+$1.39M
Net Calls Change
-$803K
Name Holding Trade Value Shares
Change
Change in
Stake
Charles Schwab
26
Charles Schwab
California
$3.41M -$89.3K -9,248 -3%
Northern Trust
27
Northern Trust
Illinois
$3.04M -$73.7K -7,633 -3%
EARNEST Partners
28
EARNEST Partners
Georgia
$2.95M -$27.3K -2,826 -1%
AG
29
Algert Global
California
$2.5M +$33.6K +3,478 +2%
Bank of America
30
Bank of America
North Carolina
$2.47M +$111K +11,519 +5%
Millennium Management
31
Millennium Management
New York
$2M -$4.17M -431,479 -70%
JGC
32
J. Goldman & Co
New York
$1.92M -$3.79M -393,052 -69%
Marshall Wace
33
Marshall Wace
United Kingdom
$1.81M -$2.83M -292,882 -64%
PP
34
PDT Partners
New York
$1.81M +$346K +35,823 +28%
JCIA
35
Jackson Creek Investment Advisors
Colorado
$1.8M +$1.58M +164,060 New
YIH
36
Y-Intercept (HK)
Hong Kong
$1.78M +$1.32M +136,459 +519%
Teacher Retirement System of Texas
37
Teacher Retirement System of Texas
Texas
$1.64M +$1.25M +129,986 +652%
Canada Pension Plan Investment Board
38
Canada Pension Plan Investment Board
Ontario, Canada
$1.37M +$1.21M +125,400 New
UBS AM
39
UBS AM
Illinois
$1.36M +$321K +33,205 +37%
TI
40
Trexquant Investment
Connecticut
$1.32M +$92.2K +9,552 +9%
Los Angeles Capital Management
41
Los Angeles Capital Management
California
$1.31M -$280K -28,993 -20%
SEI Investments
42
SEI Investments
Pennsylvania
$1.27M +$117K +12,122 +12%
Citadel Advisors
43
Citadel Advisors
Florida
$1.27M -$3.04M -314,613 -73%
Barclays
44
Barclays
United Kingdom
$1.24M +$487K +50,500 +80%
Bank of New York Mellon
45
Bank of New York Mellon
New York
$1.04M +$52.3K +5,418 +6%
Susquehanna International Group
46
Susquehanna International Group
Pennsylvania
$1.01M -$733K -75,965 -45%
BNP Paribas Financial Markets
47
BNP Paribas Financial Markets
France
$953K +$462K +47,901 +122%
DSCM
48
Divisadero Street Capital Management
Florida
$952K +$839K +86,907 New
State of Wisconsin Investment Board
49
State of Wisconsin Investment Board
Wisconsin
$928K +$818K +84,739 New
Janney Montgomery Scott
50
Janney Montgomery Scott
Pennsylvania
$895K +$789K +81,723 New

MAX Hedge Fund Activity: Q2 2025 in Review

152 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in MediaAlpha (MAX) for Q2 2025, worth a combined $528M — up 21% from $436M a quarter earlier.

Buyers outnumbered sellers: 30 funds opened new MAX positions and 22 closed out — a net gain of 8 holders — while 66 added to existing stakes and 44 trimmed.

The largest buyer was Goldman Sachs, adding an estimated $12.3M. The largest seller was TimesSquare Capital Management, exiting entirely with an estimated $12.7M sold.

  • 152 institutional investors held MediaAlpha (MAX) as of Q2 2025, up from 144 in Q1 2025.
  • Funds reported $528M of MediaAlpha stock for Q2 2025, up 21% quarter-over-quarter.
  • 30 funds opened new MediaAlpha positions in Q2 2025 and 22 closed out, a net change of +8 holders.
  • The largest MediaAlpha buyer in Q2 2025 was Goldman Sachs, an estimated $12.3M added.
  • The largest MediaAlpha seller in Q2 2025 was TimesSquare Capital Management, an estimated $12.7M sold.

Based on aggregated 13F filings for Q2 2025.