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lululemon athletica
LULU

925 hedge funds and large institutions have $15.1B invested in lululemon athletica in 2025 Q3 according to their latest regulatory filings, with 123 funds opening new positions, 315 increasing their positions, 374 reducing their positions, and 231 closing their positions.

New
Increased
Maintained
Reduced
Closed

10% less call options, than puts

Call options by funds: $3.87B | Put options by funds: $4.29B

8.6% less ownership

Funds ownership: 83.26% → 74.66% (-8.6%)

12% less funds holding

Funds holding: 1,049 → 925 (-124)

16% less repeat investments, than reductions

Existing positions increased: 315 | Existing positions reduced: 374

34% less capital invested

Capital invested by funds: $22.7B → $15.1B (-$7.6B)

38% less funds holding in top 10

Funds holding in top 10: 8 → 5 (-3)

47% less first-time investments, than exits

New positions opened: 123 | Existing positions closed: 231

Holders
925
Holders Change
-124
Holders Change %
-11.82%
% of All Funds
12.14%
Holding in Top 10
5
Holding in Top 10 Change
-3
Holding in Top 10 Change %
-37.5%
% of All Funds
0.07%
New
123
Increased
315
Reduced
374
Closed
231
Calls
$3.87B
Puts
$4.29B
Net Calls
-$415M
Net Calls Change
+$548M

Top Buyers

Rank Fund Capital Flow
1
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$400M
2
Citadel Advisors
Citadel Advisors
Florida
+$168M
3
Squarepoint
Squarepoint
New York
+$143M
4
BNP Paribas Financial Markets
BNP Paribas Financial Markets
France
+$143M
5
Jane Street
Jane Street
New York
+$142M

Top Sellers

Rank Fund Capital Flow
1
Fidelity Investments
Fidelity Investments
Massachusetts
-$1.57B
2
AllianceBernstein
AllianceBernstein
Tennessee
-$454M
3
Mawer Investment Management
Mawer Investment Management
Alberta, Canada
-$323M
4
T. Rowe Price Investment Management
T. Rowe Price Investment Management
Maryland
-$262M
5
Diamond Hill Capital Management
Diamond Hill Capital Management
Ohio
-$224M
Name Holding Trade Value Shares
Change 		Change in
Stake
S
876
Sachetta
Massachusetts
$1.25K -$802 -4 -36%
MWM
877
Mascoma Wealth Management
New Hampshire
$1.25K – – –
PWA
878
Principia Wealth Advisory
Texas
$1.25K +$1.2K +6 +600%
MAS
879
MPWM Advisory Solutions
Georgia
$1.07K – – –
TFM
880
TFC Financial Management
Massachusetts
$1.07K +$200 +1 +20%
BGAI
881
Bruce G. Allen Investments
Colorado
$1.07K +$1.2K +6 New
MSWA
882
Marshall & Sterling Wealth Advisors
New York
$1.07K +$1.2K +6 New
WWA
883
Wealth Watch Advisors
Colorado
$1.07K +$1.2K +6 New
CWP
884
Clark Wealth Partners
Illinois
$1.04K +$1K +5 New
CAL
885
Capital Analysts LLC
Pennsylvania
$1K -$1K -5 -63%
CCM
886
Cloud Capital Management
Washington
$1K +$1.4K +7 New
AA
887
Addison Advisors
Vermont
$890 -$85K -424 -99%
PWMG
888
Prestige Wealth Management Group
New Jersey
$890 -$1K -5 -50%
AP
889
Atwood & Palmer
Missouri
$890 – – –
LWA
890
Lowe Wealth Advisors
Maryland
$890 – – –
SIC
891
Salem Investment Counselors
North Carolina
$890 – – –
GA
892
Guerra Advisors
Florida
$890 +$1K +5 New
SNB
893
Security National Bank
Nebraska
$890 +$1K +5 New
WA
894
Westfuller Advisors
New York
$890 +$1K +5 New
RF
895
Rossby Financial
Florida
$888 – – –
NECFA
896
New England Capital Financial Advisors
Connecticut
$712 -$11.2K -56 -93%
RWM
897
Rialto Wealth Management
New York
$712 -$200 -1 -20%
CAIM
898
Catherine Avery Investment Management
Florida
$712 – – –
GK
899
Graney & King
New York
$712 +$802 +4 New
SA
900
Strategic Advocates
Utah
$712 +$802 +4 New
34 35
36
37 38

LULU Hedge Fund Activity: Q3 2025 in Review

925 of the 7,620 institutional investors tracked by Wall St. Rank reported a position in lululemon athletica (LULU) for Q3 2025, worth a combined $15.1B — down 34% from $22.7B a quarter earlier.

Sellers outnumbered buyers: 231 funds closed out of LULU and 123 opened new positions — a net loss of 108 holders — while 374 trimmed existing stakes and 315 added.

The largest buyer was Susquehanna International Group, adding an estimated $400M. The largest seller was Fidelity Investments, cutting an estimated $1.57B.

  • 925 institutional investors held lululemon athletica (LULU) as of Q3 2025, down from 1,049 in Q2 2025.
  • Funds reported $15.1B of lululemon athletica stock for Q3 2025, down 34% quarter-over-quarter.
  • 123 funds opened new lululemon athletica positions in Q3 2025 and 231 closed out, a net change of -108 holders.
  • The largest lululemon athletica buyer in Q3 2025 was Susquehanna International Group, an estimated $400M added.
  • The largest lululemon athletica seller in Q3 2025 was Fidelity Investments, an estimated $1.57B sold.

Based on aggregated 13F filings for Q3 2025.