WK Kellogg Co (KLG)

• Market cap: $1.36B
• 1 day: 1.09%
• 5 days: -1.87%
• 1 month: -13.86%
• 3 months: -20.76%
• 6 months: -23.16%
• Year to date: -11.63%
• 1 year: -12.32%
• 5 years: -7.47%
• 10 years: -7.47%
• Sector: Consumer Staples
• Industry: Packaged Foods

About: WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm's global snacks portfolio and international cereal brands are now housed. WK Kellogg, which began trading independently in October 2023, generates the bulk of its sales (about 88% of its fiscal 2024 base) in the US.

Employees: 3,280

Fund manager confidence

Based on 2025 Q1 regulatory disclosures by fund managers ($100M+ AUM)

67% more funds holding in top 10

Funds holding in top 10: 3 [Q4 2024] → 5 (+2) [Q1 2025]

11% more capital invested

Capital invested by funds: $1.46B [Q4 2024] → $1.62B (+$164M) [Q1 2025]

2% more first-time investments, than exits

New positions opened: 51 | Existing positions closed: 50

0.38% more ownership

Funds ownership: 94.06% [Q4 2024] → 94.44% (+0.38%) [Q1 2025]

1% less funds holding

Funds holding: 387 [Q4 2024] → 383 (-4) [Q1 2025]

19% less repeat investments, than reductions

Existing positions increased: 90 | Existing positions reduced: 111

48% less call options, than puts

Call options by funds: $4.76M | Put options by funds: $9.23M

Research analyst outlook

1 Wall Street Analyst provided 1 year price targets over the past 3 months

• Low target: $18 14% upside
• Avg. target: $18 14% upside
• High target: $18 14% upside

1 analyst rating

• positive: 0 0%
• neutral: 0 0%
• negative: 1 100%

Morgan Stanley Megan Alexander

14% upside $18

Underweight Initiated

24 Mar 2025