WK Kellogg Co
About: WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm's global snacks portfolio and international cereal brands now reside. WK Kellogg, which began trading independently in October 2023, generates the bulk of its sales (about 88% of its fiscal 2024 base) in the US.
Employees: 3,280
Fund manager confidence
Based on 2025 Q2 regulatory disclosures by fund managers ($100M+ AUM)
4% less funds holding
Funds holding: 388 [Q1] → 372 (-16) [Q2]
8.15% less ownership
Funds ownership: 94.53% [Q1] → 86.38% (-8.15%) [Q2]
20% less first-time investments, than exits
New positions opened: 37 | Existing positions closed: 46
27% less capital invested
Capital invested by funds: $1.62B [Q1] → $1.19B (-$435M) [Q2]
36% less repeat investments, than reductions
Existing positions increased: 77 | Existing positions reduced: 121
40% less funds holding in top 10
Funds holding in top 10: 5 [Q1] → 3 (-2) [Q2]
43% less call options, than puts
Call options by funds: $3.61M | Put options by funds: $6.29M
Research analyst outlook
4 Wall Street Analysts provided 1 year price targets over the past 3 months
4 analyst ratings
JP Morgan
Thomas Palmer
|
$23
|
Neutral
Assumed
|
20 Aug 2025 |
Barclays
Andrew Lazar
|
$23
|
Underweight
Maintained
|
14 Jul 2025 |
TD Cowen
Robert Moskow
|
$23
|
Hold
Upgraded
|
14 Jul 2025 |
Evercore ISI Group
David Palmer
|
$23
|
In-Line
Maintained
|
11 Jul 2025 |
Financial journalist opinion