WK Kellogg CoKLG
About: WK Kellogg is the second-largest cereal manufacturer in North America. Its cereal brands include Special K, Frosted Flakes, Raisin Bran, Froot Loops, Frosted Mini-Wheats, Kashi, Corn Flakes, Rice Krispies, Apple Jacks, and Bear Naked. The company was spun off from the former Kellogg business, now known as Kellanova, where the former firm's global snacks portfolio and international cereal brands are now housed. WK Kellogg, which began trading independently in October 2023, generates the bulk of its sales (about 88% of its fiscal 2024 base) in the US.
Employees: 3,280
Fund manager confidence
Based on 2024 Q4 regulatory disclosures by fund managers ($100M+ AUM)
67% more first-time investments, than exits
New positions opened: 60 | Existing positions closed: 36
15% more capital invested
Capital invested by funds: $1.27B [Q3] → $1.46B (+$189M) [Q4]
7.76% more ownership
Funds ownership: 86.28% [Q3] → 94.04% (+7.76%) [Q4]
4% more funds holding
Funds holding: 369 [Q3] → 384 (+15) [Q4]
12% less repeat investments, than reductions
Existing positions increased: 95 | Existing positions reduced: 108
40% less funds holding in top 10
Funds holding in top 10: 5 [Q3] → 3 (-2) [Q4]
45% less call options, than puts
Call options by funds: $5.05M | Put options by funds: $9.11M
Research analyst outlook
1 Wall Street Analyst provided 1 year price targets over the past 3 months
1 analyst rating
Morgan Stanley Megan Alexander 69% 1-year accuracy 11 / 16 met price target | 0%upside $18 | Underweight Initiated | 24 Mar 2025 |
Financial journalist opinion
Based on 8 articles about KLG published over the past 30 days
