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Amplify Mobile Payments ETF
IPAY

84 hedge funds and large institutions have $65.5M invested in Amplify Mobile Payments ETF in 2025 Q2 according to their latest regulatory filings, with 8 funds opening new positions, 13 increasing their positions, 30 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more capital invested

Capital invested by funds: $55.8M → $65.5M (+$9.72M)

1.79% more ownership

Funds ownership: 20.75% → 22.53% (+1.8%)

5% less funds holding

Funds holding: 88 → 84 (-4)

20% less first-time investments, than exits

New positions opened: 8 | Existing positions closed: 10

57% less repeat investments, than reductions

Existing positions increased: 13 | Existing positions reduced: 30

Holders
84
Holders Change
-4
Holders Change %
-4.55%
% of All Funds
1.11%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
8
Increased
13
Reduced
30
Closed
10
Calls
$1.12M
Puts
–
Net Calls
+$1.12M
Net Calls Change
+$1.08M

Top Buyers

Rank Fund Capital Flow
1
PP
Prudential plc
United Kingdom
+$2.77M
2
SFS
Sowell Financial Services
Arkansas
+$2.17M
3
Citadel Advisors
Citadel Advisors
Florida
+$1.93M
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$1.65M
5
CWM
Congress Wealth Management
Massachusetts
+$683K

Top Sellers

Rank Fund Capital Flow
1
PNC Financial Services Group
PNC Financial Services Group
Pennsylvania
-$2.34M
2
LPL Financial
LPL Financial
California
-$1.59M
3
Citigroup
Citigroup
New York
-$676K
4
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
-$488K
5
HAS
HBW Advisory Services
California
-$477K
Name Holding Trade Value Shares
Change 		Change in
Stake
AWM
76
AE Wealth Management
Kansas
$6.05K -$1.76K -32 -24%
IA
77
IFP Advisors
Florida
$5.99K – – –
SPIA
78
Steward Partners Investment Advisory
New York
$5.99K – – –
PS
79
Principal Securities
Iowa
$4.85K – – –
T
80
Tidemark
California
$4.37K – – –
WIM
81
Westside Investment Management
California
$3K – – –
AssetMark Inc
82
AssetMark Inc
California
$2.4K +$2.2K +40 New
JP Morgan Chase
83
JP Morgan Chase
New York
$98 – – –
Wells Fargo
84
Wells Fargo
California
$55 -$23.3K -424 -100%
HAS
85
HBW Advisory Services
California
– -$477K -8,960 Closed
DQRIM
86
Dale Q Rice Investment Management
Washington
– -$292K -5,491 Closed
CF
87
Claris Financial
Virginia
– -$314K -5,424 Closed
AWA
88
Arete Wealth Advisors
Illinois
– -$223K -4,197 Closed
SB
89
Strategic Blueprint
Georgia
– -$206K -3,866 Closed
SC
90
SouthState Corp
Florida
– -$31.9K -600 Closed
FFA
91
Farther Finance Advisors
California
– -$21.6K -403 Closed
PA
92
PSI Advisors
Florida
– -$12.7K -238 Closed
GWM
93
Geneos Wealth Management
Colorado
– -$10.6K -200 Closed
RWPA
94
Richard W. Paul & Associates
Michigan
– -$1.44K -27 Closed
1 2 3
4

IPAY Hedge Fund Activity: Q2 2025 in Review

84 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Amplify Mobile Payments ETF (IPAY) for Q2 2025, worth a combined $65.5M — up 17% from $55.8M a quarter earlier.

Sellers outnumbered buyers: 10 funds closed out of IPAY and 8 opened new positions — a net loss of 2 holders — while 30 trimmed existing stakes and 13 added.

The largest buyer was Prudential plc, adding an estimated $2.77M. The largest seller was PNC Financial Services Group, cutting an estimated $2.34M.

  • 84 institutional investors held Amplify Mobile Payments ETF (IPAY) as of Q2 2025, down from 88 in Q1 2025.
  • Funds reported $65.5M of Amplify Mobile Payments ETF stock for Q2 2025, up 17% quarter-over-quarter.
  • 8 funds opened new Amplify Mobile Payments ETF positions in Q2 2025 and 10 closed out, a net change of -2 holders.
  • The largest Amplify Mobile Payments ETF buyer in Q2 2025 was Prudential plc, an estimated $2.77M added.
  • The largest Amplify Mobile Payments ETF seller in Q2 2025 was PNC Financial Services Group, an estimated $2.34M sold.

Based on aggregated 13F filings for Q2 2025.