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Amplify Mobile Payments ETF
IPAY

84 hedge funds and large institutions have $65.5M invested in Amplify Mobile Payments ETF in 2025 Q2 according to their latest regulatory filings, with 8 funds opening new positions, 13 increasing their positions, 30 reducing their positions, and 10 closing their positions.

New
Increased
Maintained
Reduced
Closed

17% more capital invested

Capital invested by funds: $55.8M → $65.5M (+$9.72M)

1.79% more ownership

Funds ownership: 20.75% → 22.53% (+1.8%)

5% less funds holding

Funds holding: 88 → 84 (-4)

20% less first-time investments, than exits

New positions opened: 8 | Existing positions closed: 10

57% less repeat investments, than reductions

Existing positions increased: 13 | Existing positions reduced: 30

Holders
84
Holders Change
-4
Holders Change %
-4.55%
% of All Funds
1.11%
Holding in Top 10
–
Holding in Top 10 Change
–
Holding in Top 10 Change %
–
% of All Funds
–
New
8
Increased
13
Reduced
30
Closed
10
Calls
$1.12M
Puts
–
Net Calls
+$1.12M
Net Calls Change
+$1.08M

Top Buyers

Rank Fund Capital Flow
1
PP
Prudential plc
United Kingdom
+$2.77M
2
SFS
Sowell Financial Services
Arkansas
+$2.17M
3
Citadel Advisors
Citadel Advisors
Florida
+$1.93M
4
Susquehanna International Group
Susquehanna International Group
Pennsylvania
+$1.65M
5
CWM
Congress Wealth Management
Massachusetts
+$683K

Top Sellers

Rank Fund Capital Flow
1
PNC Financial Services Group
PNC Financial Services Group
Pennsylvania
-$2.34M
2
LPL Financial
LPL Financial
California
-$1.59M
3
Citigroup
Citigroup
New York
-$676K
4
Commonwealth Equity Services
Commonwealth Equity Services
Massachusetts
-$488K
5
HAS
HBW Advisory Services
California
-$477K
Name Holding Trade Value Shares
Change 		Change in
Stake
NAM
26
NTV Asset Management
West Virginia
$564K – – –
Carson Wealth (CWM LLC)
27
Carson Wealth (CWM LLC)
Nebraska
$517K – – –
Wealthfront Advisers
28
Wealthfront Advisers
California
$488K +$4.39K +80 +1%
FHA
29
Flagship Harbor Advisors
Massachusetts
$443K -$59.8K -1,090 -13%
William Blair & Company
30
William Blair & Company
Illinois
$366K -$25.3K -460 -7%
EWA
31
Exencial Wealth Advisors
Oklahoma
$337K -$73.6K -1,340 -19%
BO
32
Bank OZK
Arkansas
$333K – – –
CPIG
33
Chicago Partners Investment Group
Illinois
$333K – – –
PWA
34
Prairie Wealth Advisors
Nebraska
$316K – – –
Corient Private Wealth
35
Corient Private Wealth
Florida
$312K – – –
UBS Group
36
UBS Group
Switzerland
$309K -$99.3K -1,809 -26%
Stifel Financial
37
Stifel Financial
Missouri
$304K -$3.73K -68 -1%
WS
38
Wedbush Securities
California
$291K -$64K -1,165 -19%
CPC
39
Cookson Peirce & Co
Pennsylvania
$286K -$12.1K -221 -4%
DI
40
Diligent Investors
California
$278K -$170K -3,100 -40%
Morgan Stanley
41
Morgan Stanley
New York
$275K +$24.3K +443 +11%
WWM
42
Western Wealth Management
Colorado
$249K +$2.47K +45 +1%
Citigroup
43
Citigroup
New York
$227K -$676K -12,317 -76%
EH
44
Equitable Holdings
New York
$208K -$37.3K -680 -16%
ATC
45
Advantage Trust Company
Kansas
$171K +$156K +2,850 New
Bank of Montreal
46
Bank of Montreal
Ontario, Canada
$113K – – –
Barclays
47
Barclays
United Kingdom
$70.8K – – –
HIIFS
48
Harel Insurance Investments & Financial Services
Israel
$68K – – –
BONH
49
Bank of New Hampshire
New Hampshire
$66.5K -$71.4K -1,300 -54%
MIM
50
MTM Investment Management
South Carolina
$60.4K – – –
1
2
3 4

IPAY Hedge Fund Activity: Q2 2025 in Review

84 of the 7,596 institutional investors tracked by Wall St. Rank reported a position in Amplify Mobile Payments ETF (IPAY) for Q2 2025, worth a combined $65.5M — up 17% from $55.8M a quarter earlier.

Sellers outnumbered buyers: 10 funds closed out of IPAY and 8 opened new positions — a net loss of 2 holders — while 30 trimmed existing stakes and 13 added.

The largest buyer was Prudential plc, adding an estimated $2.77M. The largest seller was PNC Financial Services Group, cutting an estimated $2.34M.

  • 84 institutional investors held Amplify Mobile Payments ETF (IPAY) as of Q2 2025, down from 88 in Q1 2025.
  • Funds reported $65.5M of Amplify Mobile Payments ETF stock for Q2 2025, up 17% quarter-over-quarter.
  • 8 funds opened new Amplify Mobile Payments ETF positions in Q2 2025 and 10 closed out, a net change of -2 holders.
  • The largest Amplify Mobile Payments ETF buyer in Q2 2025 was Prudential plc, an estimated $2.77M added.
  • The largest Amplify Mobile Payments ETF seller in Q2 2025 was PNC Financial Services Group, an estimated $2.34M sold.

Based on aggregated 13F filings for Q2 2025.