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Alphabet (Google) Class C

2,416 hedge funds and large institutions have $287B invested in Alphabet (Google) Class C in 2019 Q3 according to their latest regulatory filings, with 121 funds opening new positions, 875 increasing their positions, 1,034 reducing their positions, and 65 closing their positions.

New
Increased
Maintained
Reduced
Closed

86% more first-time investments, than exits

New positions opened: 121 | Existing positions closed: 65

24% more funds holding in top 10

Funds holding in top 10: 384476 (+92)

12% more capital invested

Capital invested by funds: $256B → $287B (+$31B)

2% more funds holding

Funds holding: 2,3782,416 (+38)

4% more call options, than puts

Call options by funds: $6.84B | Put options by funds: $6.61B

9.82% less ownership

Funds ownership: 1,364.23%1,354.41% (-9.8%)

15% less repeat investments, than reductions

Existing positions increased: 875 | Existing positions reduced: 1,034

Holders
2,416
Holders Change
+38
Holders Change %
+1.6%
% of All Funds
52.97%
Holding in Top 10
476
Holding in Top 10 Change
+92
Holding in Top 10 Change %
+23.96%
% of All Funds
10.44%
New
121
Increased
875
Reduced
1,034
Closed
65
Calls
$6.84B
Puts
$6.61B
Net Calls
+$231M
Net Calls Change
+$1.18B
Name Holding Trade Value Shares
Change
Change in
Stake
CWG
2251
Cornerstone Wealth Group
North Carolina
$222K +$215K +3,640 New
NPPM
2252
North Point Portfolio Managers
Ohio
$219K +$213K +3,600 New
PAG
2253
Private Advisory Group
Washington
$219K +$213K +3,600 New
BDF
2254
Black Diamond Financial
Maryland
$218K +$212K +3,580 New
PPW
2255
Pasadena Private Wealth
California
$218K +$212K +3,580 New
SHWM
2256
Smith & Howard Wealth Management
Georgia
$218K +$212K +3,580 New
SICM
2257
Sustainable Insight Capital Management
New York
$218K +$212K +3,580 New
UC
2258
Unio Capital
New Jersey
$218K +$212K +3,580 New
SCG
2259
Sonata Capital Group
Washington
$217K +$211K +3,560 New
GAM
2260
Gould Asset Management
California
$215K +$208K +3,520 New
HR
2261
Hayden Royal
North Carolina
$215K +$208K +3,520 New
SAM
2262
Strategy Asset Managers
California
$215K +$208K +3,520 New
CAG
2263
Csenge Advisory Group
Florida
$213K +$206K +3,480 New
MCG
2264
MACRO Consulting Group
New Jersey
$212K +$206K +3,480 New
SCP
2265
Silverleafe Capital Partners
Tennessee
$212K +$206K +3,480 New
CA
2266
Cambridge Advisors
Nebraska
$211K +$205K +3,460 New
CYG
2267
Clean Yield Group
Vermont
$210K -$160K -2,700 -44%
EI
2268
Ellevest Inc
New York
$210K +$8.28K +140 +4%
PCM
2269
Penserra Capital Management
California
$210K +$71K +1,200 +57%
BMC
2270
Beaton Management Company
Massachusetts
$210K +$204K +3,440 New
SHA
2271
Seneca House Advisors
Virginia
$210K +$204K +3,440 New
RFM
2272
Royal Fund Management
Florida
$209K
PO
2273
Private Ocean
California
$209K +$29.6K +500 +17%
AIP
2274
Ahrens Investment Partners
Louisiana
$209K +$202K +3,420 New
RF
2275
RHS Financial
California
$208K +$202K +3,420 New

GOOG Hedge Fund Activity: Q3 2019 in Review

2,416 of the 4,561 institutional investors tracked by Wall St. Rank reported a position in Alphabet (Google) Class C (GOOG) for Q3 2019, worth a combined $287B — up 12% from $256B a quarter earlier.

Buyers outnumbered sellers: 121 funds opened new GOOG positions and 65 closed out — a net gain of 56 holders — while 875 added to existing stakes and 1,034 trimmed.

The largest buyer was Egerton Capital (UK), adding an estimated $648M. The largest seller was Norges Bank, cutting an estimated $934M.

  • 2,416 institutional investors held Alphabet (Google) Class C (GOOG) as of Q3 2019, up from 2,378 in Q2 2019.
  • Funds reported $287B of Alphabet (Google) Class C stock for Q3 2019, up 12% quarter-over-quarter.
  • 121 funds opened new Alphabet (Google) Class C positions in Q3 2019 and 65 closed out, a net change of +56 holders.
  • The largest Alphabet (Google) Class C buyer in Q3 2019 was Egerton Capital (UK), an estimated $648M added.
  • The largest Alphabet (Google) Class C seller in Q3 2019 was Norges Bank, an estimated $934M sold.

Based on aggregated 13F filings for Q3 2019.